You
know, there is a standard measure of the rate at which people leave the
site immediately after arriving at it. That is, as you know? Select one
of the following:
Options are :
- bounce rate
- None
- Page speed
- flight rate
- output speed
Answer :bounce rate
Professional Diploma Digital Marketing Certify Practice Exam Set 1
There
are tools available to allow you to see how does a site and displays in
different web browsers. Which of the following is such a tool?
Options are :
- www.browsersource.org
- www.browserpage.org
- www.browseranalytics.org
- www.browsershots.org
- None
Answer :www.browsershots.org
You've just posted a new photo of the product on the Internet for your followers. How it's called? Select one of the following:
Options are :
- update engagement
- update interaction
- status update
- Updating the community
- None
Answer :status update
Facebook
makes available statistical tool for business users to monitor the
interaction on their pages. How it's called? Select one of the
following:
Options are :
- facebook Measure
- facebook Overview
- facebook Insights
- None
- facebook Statview
Answer :facebook Insights
Professional Diploma Digital Marketing Certify Practice Exam Set 3
There
are a number of tools available to support you in the management of
digital marketing efforts on social media. Which one of these tools
monitor social mentions for your business? Select one of the following:
Options are :
- www.pinterest.com
- None
- www.tinyurl.com
- www.admanager.com
- www.klout.com
Answer :www.klout.com
Using
traditional methods of marketing, communication with customers,
sometimes described as "broadcasting"; with social media and digital
marketing, customer communication is often described as __________.
Complete the sentence by filling in the blank:
Options are :
- One way
- interactive
- None
- sophisticated
- surface
Answer :interactive
Which of the following is a popular member of the window of the third application for Facebook?
Options are :
- ShopTab
- PayWay
- Store manager
- None
- New shop
Answer :ShopTab
Twitter has a way to help you organize your contacts and their tweets. How it's called? Select one of the following:
Options are :
- None
- Profile
- List
- hashtag
- category
Answer :List
Your
most recent digital marketing campaign focused on a variety of
computing devices, such as mobile and tablets. Although an impressive
new website has just been completed, someone raised an important
concern. What could it be? Select one of the following:
Options are :
- Laptops may have difficulty with the site.
- Analytics may not work for mobile devices.
- None
- Mobile optimized site can also be required.
- You will also need an internet site.
Answer :Mobile optimized site can also be required.
What coding script executes, to do the work Google Analytics? Select one of the following:
Options are :
- None
- VBA script
- Pearl scenario
- HTML script
- Javascript
Answer :Javascript
You
are interested to know more about how the social division designs for
your page on Facebook. What is the function of Facebook accounts
provides the developer and owner of the page with the Securities
Exchange metrics about their content as soon as Page 30 I liked have
been achieved? Select one of the following:
Options are :
- None
- facebook Analytics
- facebook platform
- facebook Insights
- Facebook settings
Answer :facebook Insights
Which of the following is the name of the sensor in the mobile phone, which detects the movement and orientation of the phone?
Options are :
- SIM card
- video card
- accelerometer
- Compass
- None
Answer :accelerometer
What tool allows you to find out who your followers on Twitter and follow? Select one of the following:
Options are :
- Tweetcloud
- twitter Analytics
- None
- TweetPic
- Google Analytics
Answer :twitter Analytics
Abbreviated Numbers of mobile phones used for text in mobile marketing. What is it called? Select one of the following:
Options are :
- short number
- mobile code
- SMS-code
- Access code
- None
Answer :short number
Twitter
has some advanced search features to help you identify the leading
voice for your industry. Where can you find it? Select one of the
following:
Options are :
- https://search.advanced.twitter.com
- https://twitter.com/search
- None
- https://twitter.com/search-advanced
- https://search.twitter.com
Answer :https://twitter.com/search-advanced
Choose two business goals for social media from the list below:
Options are :
- revenue
- generation
- response times
- company Orientation
- product training
Answer :revenue
generation
Setting
specific and measurable _______ is an important step before the
definition of the key performance indicator (KPI) for your organization.
Complete the sentence by choosing one of the following options:
Options are :
- None
- trumpet
- Deal
- purpose
- target
Answer :purpose
_____
can store information about what web pages the user has visited in the
past, and is supported by the user's browser. Select one of the
following to finish the sentence.
Options are :
- spider
- None
- Java
- robot
- biscuit
Answer :biscuit
Choose two Facebook contests of the following options:
Options are :
- Paint
- tote
- Side panel
- Instant Win
- lottery
Answer :tote
Instant Win
What
is the story in the news tape Facebook, advertisers can pay to have
featured more prominently called? Select one of the following:
Options are :
- None
- sponsored story
- History of approval
- Advertisement
- History News Feed
Answer :sponsored story
What is the approach to pricing to Twitter Promoted Tweets is called? Select one of the following:
Options are :
Answer :CPE
Deciding how much to pay in the campaign is part of a strategy of ____. Select one of the following to complete the sentence:
Options are :
- bargaining
- Keyword
- Payment
- None
- AdWords
Answer :bargaining
What is the name given to a series of pages leading up to the destination URL landing page? Select one of the following:
Options are :
- The purpose of the funnel
- The purpose of the process
- None
- The aim of the way
- goal conversion
Answer :The purpose of the funnel
Which of the following is not a key player in social media? Select one of the following:
Options are :
- None
- user
- advertiser
- ISP
- technology provider
Answer :ISP
You have heard that there are risks with mobile marketing campaigns. Select two of these risks from the list shown below:
Options are :
- always enabled
- intrusive content
- policy violation
- personalized
- contextualized
Answer :intrusive content
policy violation
What
is a set of standards for smart phones that use radio communication
with each other through touching or devices which close to each other?
Select one of the following:
Options are :
- Local area connection
- Near Field Communication (NFC)
- SMS communications
- Global Network (WAN)
- None
Answer :Near Field Communication (NFC)
You
want to communicate with subscribers of your email marketing campaign,
and you realize that the story line is very important. What practices
will help open rates?
Options are :
- Using a sophisticated and descriptive subject line
- None
- Using short and snappy storyline
- Using the story line with the price on it
- Using the technically correct storyline
Answer :Using short and snappy storyline
Which of the following is the name of the website, which can distinguish between types of devices used to access it?
Options are :
- None
- Mobile optimized site
- Virtual optimized website
- Mobile compatible website
- mobile site
Answer :Mobile optimized site
There are a number of elements in the course of Digital Marketing Institute e-marketing. Choose two of the following:
Options are :
- response rates
- Interface
- Delivery
- bounce rate
- Data
Answer :Delivery
Data
Which of the following criteria you would apply when choosing a publisher ads? Choose two of the following:
Options are :
- Accept only dynamic ad formats
- Relevance to your target audience
- Offer Tenancy mechanisms withsome sectors
- Relevance to your competitors
- Relevance to your business sector
Answer :Relevance to your target audience
Relevance to your business sector
