Professional Diploma Digital Marketing Certify Practice Exam Set 1

You know, there is a standard measure of the rate at which people leave the site immediately after arriving at it. That is, as you know? Select one of the following:


Options are :

  • bounce rate
  • None
  • Page speed
  • flight rate
  • output speed

Answer :bounce rate

Professional Diploma Digital Marketing Certify Practice Exam Set 1

There are tools available to allow you to see how does a site and displays in different web browsers. Which of the following is such a tool?


Options are :

  • www.browsersource.org
  • www.browserpage.org
  • www.browseranalytics.org
  • www.browsershots.org
  • None

Answer :www.browsershots.org

You've just posted a new photo of the product on the Internet for your followers. How it's called? Select one of the following:


Options are :

  • update engagement
  • update interaction
  • status update
  • Updating the community
  • None

Answer :status update

Facebook makes available statistical tool for business users to monitor the interaction on their pages. How it's called? Select one of the following:


Options are :

  • facebook Measure
  • facebook Overview
  • facebook Insights
  • None
  • facebook Statview

Answer :facebook Insights

Professional Diploma Digital Marketing Certify Practice Exam Set 3

There are a number of tools available to support you in the management of digital marketing efforts on social media. Which one of these tools monitor social mentions for your business? Select one of the following:


Options are :

  • www.pinterest.com
  • None
  • www.tinyurl.com
  • www.admanager.com
  • www.klout.com

Answer :www.klout.com

Using traditional methods of marketing, communication with customers, sometimes described as "broadcasting"; with social media and digital marketing, customer communication is often described as __________. Complete the sentence by filling in the blank:


Options are :

  • One way
  • interactive
  • None
  • sophisticated
  • surface

Answer :interactive

Which of the following is a popular member of the window of the third application for Facebook?


Options are :

  • ShopTab
  • PayWay
  • Store manager
  • None
  • New shop

Answer :ShopTab

Twitter has a way to help you organize your contacts and their tweets. How it's called? Select one of the following:


Options are :

  • None
  • Profile
  • List
  • hashtag
  • category

Answer :List

Your most recent digital marketing campaign focused on a variety of computing devices, such as mobile and tablets. Although an impressive new website has just been completed, someone raised an important concern. What could it be? Select one of the following:


Options are :

  • Laptops may have difficulty with the site.
  • Analytics may not work for mobile devices.
  • None
  • Mobile optimized site can also be required.
  • You will also need an internet site.

Answer :Mobile optimized site can also be required.

What coding script executes, to do the work Google Analytics? Select one of the following:


Options are :

  • None
  • VBA script
  • Pearl scenario
  • HTML script
  • Javascript

Answer :Javascript

You are interested to know more about how the social division designs for your page on Facebook. What is the function of Facebook accounts provides the developer and owner of the page with the Securities Exchange metrics about their content as soon as Page 30 I liked have been achieved? Select one of the following:


Options are :

  • None
  • facebook Analytics
  • facebook platform
  • facebook Insights
  • Facebook settings

Answer :facebook Insights

Which of the following is the name of the sensor in the mobile phone, which detects the movement and orientation of the phone?


Options are :

  • SIM card
  • video card
  • accelerometer
  • Compass
  • None

Answer :accelerometer

What tool allows you to find out who your followers on Twitter and follow? Select one of the following:


Options are :

  • Tweetcloud
  • twitter Analytics
  • None
  • TweetPic
  • Google Analytics

Answer :twitter Analytics

Abbreviated Numbers of mobile phones used for text in mobile marketing. What is it called? Select one of the following:


Options are :

  • short number
  • mobile code
  • SMS-code
  • Access code
  • None

Answer :short number

Twitter has some advanced search features to help you identify the leading voice for your industry. Where can you find it? Select one of the following:


Options are :

  • https://search.advanced.twitter.com
  • https://twitter.com/search
  • None
  • https://twitter.com/search-advanced
  • https://search.twitter.com

Answer :https://twitter.com/search-advanced

Choose two business goals for social media from the list below:


Options are :

  • revenue
  • generation
  • response times
  • company Orientation
  • product training

Answer :revenue generation

Setting specific and measurable _______ is an important step before the definition of the key performance indicator (KPI) for your organization. Complete the sentence by choosing one of the following options:


Options are :

  • None
  • trumpet
  • Deal
  • purpose
  • target

Answer :purpose

_____ can store information about what web pages the user has visited in the past, and is supported by the user's browser. Select one of the following to finish the sentence.


Options are :

  • spider
  • None
  • Java
  • robot
  • biscuit

Answer :biscuit

Choose two Facebook contests of the following options:


Options are :

  • Paint
  • tote
  • Side panel
  • Instant Win
  • lottery

Answer :tote Instant Win

What is the story in the news tape Facebook, advertisers can pay to have featured more prominently called? Select one of the following:


Options are :

  • None
  • sponsored story
  • History of approval
  • Advertisement
  • History News Feed

Answer :sponsored story

What is the approach to pricing to Twitter Promoted Tweets is called? Select one of the following:


Options are :

  • CPE
  • CPM
  • CTA
  • None
  • PDA

Answer :CPE

Deciding how much to pay in the campaign is part of a strategy of ____. Select one of the following to complete the sentence:


Options are :

  • bargaining
  • Keyword
  • Payment
  • None
  • AdWords

Answer :bargaining

What is the name given to a series of pages leading up to the destination URL landing page? Select one of the following:


Options are :

  • The purpose of the funnel
  • The purpose of the process
  • None
  • The aim of the way
  • goal conversion

Answer :The purpose of the funnel

Which of the following is not a key player in social media? Select one of the following:


Options are :

  • None
  • user
  • advertiser
  • ISP
  • technology provider

Answer :ISP

You have heard that there are risks with mobile marketing campaigns. Select two of these risks from the list shown below:


Options are :

  • always enabled
  • intrusive content
  • policy violation
  • personalized
  • contextualized

Answer :intrusive content policy violation

What is a set of standards for smart phones that use radio communication with each other through touching or devices which close to each other? Select one of the following:


Options are :

  • Local area connection
  • Near Field Communication (NFC)
  • SMS communications
  • Global Network (WAN)
  • None

Answer :Near Field Communication (NFC)

You want to communicate with subscribers of your email marketing campaign, and you realize that the story line is very important. What practices will help open rates?


Options are :

  • Using a sophisticated and descriptive subject line
  • None
  • Using short and snappy storyline
  • Using the story line with the price on it
  • Using the technically correct storyline

Answer :Using short and snappy storyline

Which of the following is the name of the website, which can distinguish between types of devices used to access it?


Options are :

  • None
  • Mobile optimized site
  • Virtual optimized website
  • Mobile compatible website
  • mobile site

Answer :Mobile optimized site

There are a number of elements in the course of Digital Marketing Institute e-marketing. Choose two of the following:


Options are :

  • response rates
  • Interface
  • Delivery
  • bounce rate
  • Data

Answer :Delivery Data

Which of the following criteria you would apply when choosing a publisher ads? Choose two of the following:


Options are :

  • Accept only dynamic ad formats
  • Relevance to your target audience
  • Offer Tenancy mechanisms withsome sectors
  • Relevance to your competitors
  • Relevance to your business sector

Answer :Relevance to your target audience Relevance to your business sector

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