Salesforce Pardot Practice Questions

If a prospect clicks on a custom redirect after filling out a form, will the prospects assigned Pardot campaign change? 

Options are :

  • Yes, the Pardot campaign will change based on the page the custom redirect links to.
  • Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
  • No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
  • No, a Pardot campaign will always stay the same since it’s a first touch point.

Answer : Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

Explanation Usually a Prospects campaign will NOT change as it should be the first touch point of a prospect. However you can set on a completion action to change the prospects campaign.

Sales Force DEV-501 Certified Force Advanced Developer Test Set 1

Choose 3 ways in which a prospects score can change.

Options are :

  • Manually
  • From Salesforce
  • Creating a segmentation rule
  • Filling out a form
  • Forwarding a Pardot Email
  • Completion Actions

Answer : Manually Filling out a form Completion Actions

Explanation Prospect scores changes over time as they interact with your marketing assets. This could be VIA filling out a form (default score given is 50), a completion action on a PDF or custom redirect could give your prospect a higher score.

How can an Administrator find the number of mailable prospects in their database?   

Options are :

  • Navigate to the Prospect List and select "Mailable Prospects"?
  • View all Segmentation Lists
  • Navigate to Settings and select usage and limits

Answer : Navigate to Settings and select usage and limits

Explanation Although you can navigate to the prospect list and select all mailable prospects an administrator has a greater view by going into the settings and looking at usage and limits.

When using the Advanced Subject Line Composer, what options can be inserted to personalize an email’s subject line?

Options are :

  • Advanced Dynamic Content, Custom Roles
  • Advanced Dynamic Content, Variable Tags
  • Variable Tags, Profiles
  • Custom Roles, Profiles

Answer : Advanced Dynamic Content, Variable Tags

Explanation You cannot add custom roles or profiles to the advanced email subject line. If your pardot instance has dynamic content you can add that script and/or variable tags. This will pull specific information about the prospect into your subject line.

Salesforce DEV-501 Certified Advanced Developer PracticeTest Set 4

In a Pardot account with custom user roles enabled, what permission would give someone for full access to Engagement Studio?

Options are :

  • View, Delete
  • Create/Edit, Delete
  • Create/Edit, View, Delete
  • Create/Edit, View

Answer : Create/Edit, View, Delete

Explanation To give a user full access to any Pardot modules you'll want to select Create / Edit, View and Delete.

Salesforce Engage Alerts provide real-time information on prospect activity. What are the cards that display prospect activity called?

Options are :

  • Alert Actions
  • Marketing Cards
  • Prospect Activity
  • Engagement Activity
  • Activity Columns

Answer : Engagement Activity

Explanation Salesforce is known to purposely put trick answers that seem correct. You can find more about engage alerts here: http://help.pardot.com/customer/portal/articles/2127218-using-engage-alerts

When sending an email in Pardot, what field value does the %%assigned_user.name%% map to?

Options are :

  • The full name for the sending user of the email
  • The first name for the sending user of the email
  • The full name for the assigned user of the email recipient
  • The first name for the assigned user of the email recipient

Answer : The full name for the assigned user of the email recipient

Explanation It's important to know the difference of the different variable tags used in Pardot. You can find the full list of default variable tags here: https://help.salesforce.com/articleView?id=pardot_variable_tags_reference.htm&type=5

What is one way marketing assets can be assigned to scoring categories in an account with scoring categories enabled?

Options are :

  • Marketing assets are placed in a folder, and the folder is assigned to a scoring category.
  • Marketing assets are assigned to a campaign, and the campaign is assigned to a scoring category.
  • Marketing assets are assigned directly to a scoring category.
  • Marketing assets are tagged, and the tag is assigned to a scoring category.

Answer : Marketing assets are placed in a folder, and the folder is assigned to a scoring category.

Explanation Scoring categories enable you to see what products, services, or business units your prospects are interested in and engaged with. As well as keeping a overall prospect score, scoring categories provide an additional breakdown of scores that are given based on the assets your prospects are engaged with. You first need to start with setting up folders!

Salesforce Admin 301 Certification - Practice Paper Set 14

What social platform does Pardot provide a connector for?
Choose 3 answers

Options are :

  • Linkedin
  • Instagram
  • Facebook
  • Twitter
  • Snapchat

Answer : Linkedin Facebook Twitter

Explanation Pardot natively connects VIA connector to Linkedin, Facebook and Twitter. You can add multiple of each of these accounts.

An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Options are :

  • Configure an automation rule to send the email when "Request a Demo" landing page has been successfully completed.
  • Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
  • Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
  • Configure an autoresponder email to send as a completion action when the "Request a Demo" landing page has been submitted.

Answer : Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

Explanation All completion actions on a landing page are controlled by the form attached to the landing page. You can not create completion actions on landing pages themselves.

Which activity can be used to trigger an increase or decrease in a prospect's score?
Choose 3 answers

Options are :

  • Opening an email
  • Unsubscribing from an email
  • Printing an email
  • Forwarding an email
  • Clicking a link in the email

Answer : Opening an email Unsubscribing from an email Clicking a link in the email

Explanation Unsubscribing from an email technically counts as a link click.

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it. What is the best way to create this type of list?

Options are :

  • Use completion action on the form to automatically add anyone who completes it to the list.
  • Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
  • Use table actions to add prospects who have completed the form to the list.
  • Use a dynamic list that matches prospects as they complete the form.

Answer : Use a dynamic list that matches prospects as they complete the form.

Explanation You want to limit the amount of automation rules you use as some instances are limited to 50 automation rules. You can simply create a dynamic list that uses the completed form function.

What is the fastest way for an Administrator to create a one-time table of prospects who match specific criteria?

Options are :

  • Use a completion action
  • Use an automation rule
  • Use a dynamic list
  • Use a segmentation rule

Answer : Use a segmentation rule

Explanation One time segmentation rules are a great way to create a table of prospects who meet specific criteria without having to create a new dynamic list or use up one of your automation rules.

Sales Force ADM-211 Administration Essentials 4 Expert Test Set 1

How does an Administrator grant a Pardot employee access to their Pardot account?

Options are :

  • By contacting your Pardot Account Advocate
  • By calling Pardot support
  • By emailing Pardot support
  • By hovering over the account icon in Pardot

Answer : By hovering over the account icon in Pardot

Explanation When you hover over the account icon in Pardot you'll see a drop down that says Grant Account Access.

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Pardot Administrator take to automate this process?

Options are :

  • Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
  • Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
  • Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
  • Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Answer : Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Explanation You want to make sure you first enable visitor filters for a specific IP range to exclude the employees at your company. Then you can setup send daily visitor activity emails.

An Administrator needs to export a list of all of the prospects who completed the form on the "Request a Demo" landing page. Where can this list be exported? Choose 2 answers

Options are :

  • Landing page report for the "Request a Demo" landing page
  • Forms report for the "Request a Demo" form
  • Creating an automation rule for prospects who filled out the "Request a Demo" form
  • Creating a dynamic list to export prospects who filled out the "Request a Demo" form

Answer : Landing page report for the "Request a Demo" landing page Forms report for the "Request a Demo" form

Explanation Again, we want to make sure we aren't creating extra steps just to export a list. We can get to that list by both reports (either the form or the landing page).

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Options are :

  • Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to auto-send every Friday going forward to re-engage prospects.
  • Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
  • Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
  • Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Answer : Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Explanation The reason we don't want to use a dynamic list in this case is because once the prospect clicks on the email they will be removed from the dynamic list and then from the engagement program.

What Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch?

Options are :

  • Engagement program with product launch details
  • Email template with a form embedded into the HTML
  • Landing page with a form
  • Landing page without a form

Answer : Engagement program with product launch details

Explanation You can create an engagement program when the first email goes out if the prospect clicks on the product launch details you can continue to communicate on the product launch.

Salesforce DEV-501 Apex Visualforce Controller Practice Exam Set 7

When looking at a landing page report, what does unique views represent?

Options are :

  • The number of individual prospects who submitted the form at least once.
  • The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
  • The number of individual prospects who viewed your landing page at least once.
  • The total number of times a form on the landing page has been successfully completed.

Answer : The number of individual prospects who viewed your landing page at least once.

Explanation A unique view only counts the individual once... even if they viewed the landing page multiple times.

How can a new landing page be created?
Choose 2 answers

Options are :

  • Create a landing page from scratch using the Pardot Point and Click Editor
  • Use pre-existing HTML to create a layout template
  • Use pre-existing HTML to create a Pardot Point and click template
  • Have your Pardot advocate create a landing page for you

Answer : Create a landing page from scratch using the Pardot Point and Click Editor Use pre-existing HTML to create a layout template

Explanation There are two ways you can create a Pardot landing page. Using the point and click editor or creating a landing page layout template to load into the landing page. I have supplied a landing page layout template in my Pardot Course.

What should you do when multiple users are editing an email template at the same time?

Options are :

  • Multiple users cannot edit the same email template at the same time
  • Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it
  • Update the same draft at the same time since the system will recognize updates made by both users
  • Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Answer : Multiple users cannot edit the same email template at the same time

Explanation Years ago there multiple users were able to edit the same email template and it would cause a lot of headaches. Pardot solved this issue by locking templates when they are being edited. Admins can end an open editing session to unlock an engagement program, email, or template.

What is the limit of social posting connectors you can create in your Pardot account?

Options are :

  • Five accounts per platform
  • One account per user role, per platform
  • There is no limit of accounts per platform
  • One account per platform

Answer : There is no limit of accounts per platform

Explanation We have unlimited use of social connectors. If your company or organization has multiple channels under their brand you can add them all in Pardot.

Salesforce Pardot Mock Questions

How many times can one automation rule match an individual prospect?

Options are :

  • It can only match a prospect 1 time
  • You can set the amount of times you would like it to match a prospect
  • It can match a prospect only 2 times
  • Automation rules only perform actions and do not match prospects

Answer : You can set the amount of times you would like it to match a prospect

Explanation Before automation rules could only match a prospect 1 time. Pardot now allows you set how many times you'd like that automation rule to run on a prospect.

Which three user role security limits can be added to an individual user account?
Choose 3 answers

Options are :

  • Max number of prospects the user can manually delete
  • Max number of prospects the user can export
  • Max number of prospects the user can manually create
  • Max number of records a user can import
  • Max number of emails the user can send

Answer : Max number of prospects the user can export Max number of records a user can import Max number of emails the user can send

Explanation During the user creation you can limit the the number of emails, imports, and exports for a user in the Pardot system. Please remember if you set it to 0 it counts as an unlimited option so set it to 1 instead if you are trying to limit the user.

Which variable tag can be used on your layout template for landing pages?
Choose 3 answers

Options are :

  • %%title%%
  • %%name%%
  • %%description%%
  • %%form%%
  • %%content%%
  • %%unsubscribe%%

Answer : %%title%% %%description%% %%content%%

Explanation The default variable tags that can be added to a landing page are Title, Description and Content. This will pull in those fields and properly place them on the landing page HTML.

Your manager wants you to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list.What automation tool should you use to create this list?

Options are :

  • Static List
  • Completion Action
  • Automation Rule
  • Dynamic List

Answer : Dynamic List

Explanation A dynamic list can be set to only contain prospects on a particular stage of an opportunity. As soon as the criteria changes they will be instantly removed from the list.

Salesforce Administration - Certification (201) Questions Set 1

A visitor clicks on a custom redirect with an action of adding a tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. What happens to the prospect?
Choose 3 answers

Options are :

  • The prospect will be tagged.
  • The prospect activities will show that the custom redirect was clicked.
  • The prospect will be added to the list.
  • The prospect activities will show that the form was successfully completed.
  • Nothing will happen to the newly converted prospect because it was their first submission.

Answer : The prospect activities will show that the custom redirect was clicked. The prospect will be added to the list. The prospect activities will show that the form was successfully completed.

Explanation When a visitor clicks on the custom redirect it will log the activity however the completion action of tagging the visitor cannot be complete as they are not a prospect and completion actions are not retroactive.

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Options are :

  • The Dashboard
  • Domain Management
  • Settings
  • The Admin Overview Page

Answer : Domain Management

Explanation It used to be the admin over page however Pardot recently consolidated it under Admin > Domain Management. You can find both the DNS settings and CNAME

Which Salesforce field type is unsupported for syncing with Pardot?

Options are :

  • Formula
  • Number
  • Picklist
  • Lookup

Answer : Lookup

Explanation A lookup field is not supported in Pardot. Please note while Pardot can sync with formula fields, a change to a formula field will not trigger a sync. This is because a formula field is a way of arriving at a value, but does not actually store the value and will not update the last modified timestamp on a record when it changes.

The Facebook connector allows you to post to what type of Facebook account?
Choose 2 answers

Options are :

  • Personal Pages
  • Linked Instagram Pages
  • Video Pages
  • Company Pages

Answer : Personal Pages Company Pages

Explanation Because a personal page is used to link into your company page you are able to post on either or.

How can you change a prospect's Pardot campaign?
Choose 2 answers

Options are :

  • Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria
  • Create an automation rule to change Pardot campaign for prospects meeting certain criteria
  • Manually change the prospect's Pardot campaign when editing the prospect record
  • Add the prospect to a static list

Answer : Create an automation rule to change Pardot campaign for prospects meeting certain criteria Manually change the prospect's Pardot campaign when editing the prospect record

Explanation You cannot change a prospects campaign by adding them to a list or setting a segmentation rule. However you can change it by automation rules, manually, in a completion action and on import.

Sales Force DEV-501 Certified Force Advanced Developer Test Set 3

A form is created to automatically register prospects to a webinar upon submission.What automation tool would you use to accomplish this?

Options are :

  • Adding a form completion action as criteria for a dynamic list to be used as a recipient list
  • Adding a completion action to register prospects on the form
  • Creating an automation rule to register prospects based on the form submission
  • Creating a segmentation rule to register prospects based on the form submission

Answer : Adding a completion action to register prospects on the form

Explanation If you have your webinar connecter enabled in Pardot you are able to add a completion action that registers the prospect to the webinar of your choice.

What triggers a prospect record to sync from Pardot to the CRM?
Choose 2 answers

Options are :

  • Landing page submission
  • Mapping new custom fields
  • Form submission
  • Opening an email

Answer : Landing page submission Form submission

Explanation Form submissions and landing page submissions will cause a sync to the CRM if the prospect is a lead or contact within Salesforce. Adding a new custom field will NOT cause a sync. When this happens you need to create a force sync to populate the custom field.

Salesforce ADM-201: Administration Essentials Cert Set 9

A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities?
Choose 3 answers

Options are :

  • Kate's prospect record will show her clicking on the link and filling out the form.
  • Bob's prospect record will show him clicking on the link and filling out the form.
  • Kate's prospect record will have a tag of "clicked" applied to it.
  • Bob's prospect record will have a tag of "clicked" applied to it.
  • Bob's visitor record will have a tag of "clicked" applied to it.

Answer : Kate's prospect record will show her clicking on the link and filling out the form. Bob's prospect record will show him clicking on the link and filling out the form. Kate's prospect record will have a tag of "clicked" applied to it.

Explanation Again, if a visitor "triggers" a completion action it cannot be applied and it is not retroactive. Only a current prospect can have a completion action applied to them.

What is a difference between a dynamic list and a static list?

Options are :

  • You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list
  • You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list
  • You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added
  • Dynamic lists are retroactive while a static list cannot be retroactive

Answer : You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

Explanation You cannot manually add someone to a dynamic list. They HAVE to match the criteria set in the dynamic list.

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