Salesforce Marketing Cloud Email Specialist Practice Tests Set 1

Which send configurations/types require an "approved" status prior to the email being permitted to be sent? (Choose 3) 


Options are :

  • A/B Tests
  • Test Sends
  • Send Previews
  • Triggered Sends
  • Scheduled Sends

Answer : A/B Tests Triggered Sends Scheduled Sends

Salesforce Marketing Cloud Email Specialist Practice Tests Set 2

A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the marketer will also like to make sure customers on a list are positive they want to be subscribers, how would a marketer go about accomplishing this task?


Options are :

  • Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
  • Configure Web Collect to return an error message for any email address that does not conform to standard conventions
  • Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
  • Create a double opt–in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

Answer : Create a double opt–in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used?


Options are :

  • Data Filter
  • Subscriber Group
  • Send Log
  • Web Collect

Answer : Web Collect

What is the optimal way to manage unsubscribes based on communication type granted that all subscribers are stored within a single master data extension?


Options are :

  • Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
  • Create suppression lists for each communication type, and associate the suppression list with the email in the user–initiated send definition
  • Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
  • Create publications lists for each communication type, and associate the publication list with the email send in the user–initiated send definition

Answer : Create publications lists for each communication type, and associate the publication list with the email send in the user–initiated send definition

Sales Force ADM-201 Administration Essentials for New Admin Set 9

A marketing practice would like to create mobile friendly emails. The company has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?


Options are :

  • Web Paste
  • Text only
  • Template Based
  • HTML Paste

Answer : HTML Paste

Which three features belong to Automation Studio? (Choose 3 answers)


Options are :

  • Send Email
  • Wait Activity
  • Transfer File Activity
  • A/B Test Send Activity
  • Triggered Send

Answer : Send Email Wait Activity Transfer File Activity

What benefit is there in marking an attribute as hidden from customers?


Options are :

  • The attribute is not available for CAN–SPAM compliance
  • The attribute is not available to subscribers on the Profile Centre
  • The attribute is not available to store data
  • The attribute is not available to other users in the account

Answer : The attribute is not available to subscribers on the Profile Centre

Sales Force DEV-501 Certified Force Advanced Developer Test Set 5

Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)


Options are :

  • Test Sends
  • Guided Sends
  • Triggered Sends
  • User-Initiated Sends
  • Simple Automated Sends

Answer : Guided Sends Triggered Sends User-Initiated Sends

A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalisation string incase no data exists for that subscriber within the data extension. How can the marketer accomplish this task?


Options are :

  • Make "Valued Customer" the Default Value for the First_Name field
  • Fill in the source data with "Valued Customer" for each blank First_Name field
  • Mark First_Name as the Primary Key
  • Ensure the Nullable box is not checked for the First_Name field

Answer : Make "Valued Customer" the Default Value for the First_Name field

A marketing team would like to configure an email send in order for the email to be used in an automated weekly campaign within automation studio, how would they accomplish this task?


Options are :

  • Test Send
  • User–Initiated
  • Guided Send
  • Send Preview

Answer : User–Initiated

Salesforce Admin Certification (CRT-101) Practice Tests Set 2

A marketer currently sends the same promotional offer every week to new subscribers added to the data extension. How would the marketer go about making this process more effective?


Options are :

  • A Transactional Send Classification
  • A Simple Send Email
  • A recurring Send Schedule via Guided Send
  • A User initiated Email

Answer : A User initiated Email

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)


Options are :

  • The import activity is under Subscribers in the Email Application
  • An import activity can be executed manually
  • The file for an import activity can be on a desktop computer
  • The file for an import activity must be placed in a folder on a FTP site
  • An import activity can be used in an automation created in Automation Studio

Answer : An import activity can be executed manually The file for an import activity must be placed in a folder on a FTP site An import activity can be used in an automation created in Automation Studio

A marketing team would like to leverage Smart Capture to acquire new subscribers. The marketing team would also like to send a follow-up welcome email. What action should the marketer take when configuring the smart capture form and how would they send the follow-up email? (Choose 2 answers)


Options are :

  • Add to Data Extension
  • Add a new subscriber to a list
  • Send the email via Triggered Send
  • Refresh the data filter

Answer : Add to Data Extension Send the email via Triggered Send

Salesforce Pardot Question and Answers

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3 answers)


Options are :

  • Subscriber Key and Primary Key are interchangeable terms
  • Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
  • Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
  • Subscriber Key determines what update types will be available when importing data
  • Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

Answer : Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

A marketing team would like the From Name of a monthly promotional email send to be mapped to a specific marketing cloud user. Which feature would allow them to accomplish this task?


Options are :

  • Can–SPAM classification
  • Delivery Profile
  • Content information
  • Sender Profile

Answer : Sender Profile

What type of email send configuration should be used when sending email order confirmations?


Options are :

  • Test Send
  • Guided Send
  • Triggered Email
  • User-Initiated Email

Answer : Triggered Email

Sales Force ADM-201 Administration Essentials for New Admin Set 1

Which tool should a marketing team be leveraging when attempting to capture website visitors information and providing them with the option to make updates to their profiles and publication preferences?


Options are :

  • Web Collect
  • Send Log
  • Subscriber Group
  • Data Filter

Answer : Web Collect

Which tool is imperative when attempting to code responsive email designs?


Options are :

  • CSS3 @media Queries
  • HTML Paste
  • Span Tags
  • Anchor Tags

Answer : CSS3 @media Queries

A marketer is attempting to design an email which is best suited for mobile devices.

Which three methods should the marketer employ to accomplish this task? (Choose 3)


Options are :

  • Place the most important content at the top of the email
  • Cut down on content
  • Keep content simple and direct
  • Utilise a two-column design
  • Utilise a single column design

Answer : Place the most important content at the top of the email Keep content simple and direct Utilise a single column design

Sales Force DEV-501 Certified Force Advanced Developer Test Set 1

What are three of the most important concepts in optimised email design? (Choose 3)


Options are :

  • Include an unsubscribe button
  • Segment the email's target audience
  • Build email templates with HTML Paste
  • Included personalisation and dynamic content
  • Ensure the email renders well on mobile apps

Answer : Build email templates with HTML Paste Included personalisation and dynamic content Ensure the email renders well on mobile apps

A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2)


Options are :

  • Select the update type Overwrite
  • Select the update type Add Only
  • Select the update type Add and Update
  • Ensure that the data extension contains a primary key

Answer : Select the update type Add Only Ensure that the data extension contains a primary key

Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly?


Options are :

  • Active Audiences
  • Lists and Data Extensions
  • Data Tables
  • Data Extensions

Answer : Data Extensions

Salesforce DEV-501 Apex Visualforce Controller Practice Exam Set 7

A marketer is building a highly personalised email which would need a highly personalised audience. How would the marketer go about merging data from multiple data extensions into a single data extensions in order to exclude an undesired population and acquire a specified population?


Options are :

  • File Triggers
  • Data Filters
  • Filter Activity
  • Query Activity

Answer : Query Activity

A parent company utilised a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access of that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others?


Options are :

  • Business unit access permissions
  • Business unit access roles
  • User roles and permissions
  • Shared data extension permissions

Answer : Shared data extension permissions

A marketer has just created a sendable data extension and has linked the Customer ID fields as the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be associated with?


Options are :

  • The Subscriber ID in a System Data View Table
  • The Customer_ID field in the Data Extension
  • The Email Address Profile Attribute
  • The Email_Address field in the Data Extension

Answer : The Customer_ID field in the Data Extension

Salesforce DEV-501 Certified Advanced Developer PracticeTest Set 1

A marketer is about to send an email to a list, however, they would like to only send the email to subscribers who live in Sydney - this data is stored in the 'region' attribute. Which tool would the marketer use to accomplish this task?


Options are :

  • Guided Send
  • Query Activity
  • Drag and Drop Segmentation
  • Audience Builder

Answer : Drag and Drop Segmentation

A marketer would like to send an email to subscribers on a subscriber list who live within a 5km of Sydney CBD. Which tool would the marketer use to accomplish this task?


Options are :

  • Query Activity
  • Data Filter
  • Audience Builder
  • Send Classification

Answer : Audience Builder

A marketing manager has requested an attribute named Gender be added to a subscriber list for promotional segmentation. Which two options are most important for the marketer to take in the configuration of the attribute? (Choose 2)


Options are :

  • Select the data type as Text
  • Use binary numbers to identify genders
  • Create restricted values
  • Select the attribute as required

Answer : Select the data type as Text Create restricted values

Sales Force ADM-201 Administration Essentials for New Admin Set 8

A marketer needs to share specific report results with their manager. Which three methods can be used to share the report? (Choose 3)


Options are :

  • Email the report to their manager
  • Ping the report to their manager via a pop up on their screen
  • Print the report and hand in a hard-copy
  • Save the report to an FTP folder
  • Send a snapshot of the report

Answer : Email the report to their manager Save the report to an FTP folder Send a snapshot of the report

A marketer is sending an email to a data extension. Whilst configuring the data extension, the marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers list. What will happen one the marketer sends the email to the DE?


Options are :

  • The email will be sent to the Subscriber Key in All Subscribers
  • The email will be sent to the email address stored on the Data Extension
  • The email will be sent to the email address stored in All Subscribers if a customer ID field is found to match a subscriber key
  • The email will be sent to the field marked as the Primary Key

Answer : The email will be sent to the email address stored in All Subscribers if a customer ID field is found to match a subscriber key

A marketing manager would like to ensure that all emails configured by marketers follow the company's branding and logo guidelines, as well as having consistency in structure and text allocation. How would the marketing manager accomplish this task?


Options are :

  • Email templates
  • Content blocks
  • HTML paste
  • Locked email-design

Answer : Email templates

Salesforce Admin 301 Certification - Practice Paper Set 14

A marketer would like to grow their subscriber base and acquire potential customers. How could the marketer accomplish this task?


Options are :

  • Purchase a list of subscribers
  • Require customers to provide an email address before accessing their website
  • Promote content on social media channels that require an email address opt-in
  • Purchase a list of customers

Answer : Promote content on social media channels that require an email address opt-in

A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the marketer accomplish this task using automation studio?


Options are :

  • Create an Import Activity and execute it every Friday
  • Create an import activity using the Import Wizard in the Email Application
  • Create an import using the Import Wizard in Automation Studio
  • Create an Import Activity to use in a workflow in Automation Studio

Answer : Create an Import Activity to use in a workflow in Automation Studio

A marketer would like to use personalisation strings to create dynamic content in their emails. What three things should the marketer understand in order to most effectively utilise this functionality? (Choose 3)


Options are :

  • Personalisation strings are case sensitive
  • Personalisation strings are noted by two sets of double percent symbols
  • Personalisation strings can appear in the subject line or body of the email
  • When using subscriber data, the attribute or field should have a default value
  • Personalisation strings are limited to profile attributes

Answer : Personalisation strings are noted by two sets of double percent symbols Personalisation strings can appear in the subject line or body of the email When using subscriber data, the attribute or field should have a default value

Sales Force ADM-211 Administration Essentials 4 Expert Test Set 5

An amateur marketer is tasked with creating an email for an emerging campaign. Which two methods can the marketer utilise to create the emails? (Choose 2)


Options are :

  • Email Templates
  • Text Blocks
  • HTML Paste
  • Image Blocks

Answer : Email Templates HTML Paste

A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has requested that the marketer places all the old un-wanted data in the same format into another data extension for archival. What is the first step to accomplishing this task?


Options are :

  • Create a new data extension
  • Create a data extension from existing
  • Export the data into a csv file
  • Utilise the Import Wizard to transfer the data over

Answer : Create a data extension from existing

A marketing team needs to narrow down millions of data extension records based off of eCommerce order details in order to create and target appropriate segments. How can this most effectively be achieved?


Options are :

  • Data Extract Activity
  • Audience Builder
  • Drag and Drop Segmentation
  • Profile Attributes

Answer : Drag and Drop Segmentation

Sales Force DEV-501 Certified Force Advanced Developer Test Set 2

A marketer is attempting to write an effect subject line for an upcoming email send. What are two things the marketer can do to increase the effective of the subject line? (Choose 2)


Options are :

  • A/B test the effectiveness of different subjects
  • Include information relevant to the message in the subject line
  • Include "RE:, "FWD:" "etc." to get reader's attention
  • Keep the subject text between 50 to 100 characters long

Answer : A/B test the effectiveness of different subjects Include information relevant to the message in the subject line

A marketer wants to ensure that a first name and last name are always included when importing new subscribers into their master data extension. How can this task be accomplished?


Options are :

  • Assign default values to the First and Last Name
  • Import the Subscriber's data with personalisation strings in place of the First and Last Name
  • Ensure the Nullable property is unchecked for the First Name and Last Name columns
  • Make the First Name and Last name columns Primary Keys

Answer : Ensure the Nullable property is unchecked for the First Name and Last Name columns

What happens when a disgruntled subscriber selects the "one–click unsubscribe" link in the email you just sent from one of your publication lists?


Options are :

  • The subscriber is automatically redirected to the subscription centre to unsubscribe from publications
  • The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
  • The subscriber is automatically unsubscribed from the business unit from which the send originated
  • The subscriber is automatically unsubscribed from the list from which the send originated from

Answer : The subscriber is automatically unsubscribed from the list from which the send originated from

Salesforce DEV-501 Certified Advanced Developer PracticeTest Set 2

A marketing manager has requested of their email marketing specialist to implement some techniques on their subject line to increase open rates.

Which two best practices should the email marketing specialist use to make the subject line more effective? (Choose 2 answers)   


Options are :

  • Always offer a promotion in the subject line
  • Ensure the information in the subject line aligns with the information in the body
  • A/B test the effectiveness of different subjects.
  • Ensure the subject line utilises a personalisation string that pulls the customer's name so that the email is more personalised

Answer : Ensure the information in the subject line aligns with the information in the body A/B test the effectiveness of different subjects.

Salesforce ADM-201: Administration Essentials Cert Set 24

What are two characteristics of templates which would assist email configuration/building when individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)


Options are :

  • Emails can be formatted for desktop and mobile without extra coding
  • HTML developers are needed to build templates, but not emails.
  • One template can only be used for one email, maintaining brand standards.
  • Templates provide the ability to create email messages using content blocks.

Answer : Emails can be formatted for desktop and mobile without extra coding Templates provide the ability to create email messages using content blocks.

A marketer would like to track what type of content receives the most clicks, specifically, they would like to track all hero images/web banners using the naming convention "Web_Hero". Which two methods would determine click behaviour and tracking on these images using this naming convention? (Choose 2 answers)   


Options are :

  • Add "Web_Hero" to the Tracking Alias field for each link.
  • Include an alias attribute in each anchor tag and populate it with "Web_Hero"
  • Include "Web_Hero" in the filename for each Hero image.
  • Include "Web_Hero" in the Link Tooltip field for each link.

Answer : Add "Web_Hero" to the Tracking Alias field for each link. Include an alias attribute in each anchor tag and populate it with "Web_Hero"

What are two best practice techniques to ensure a company's marketers are utilising content builder to it's full capacity?(Choose 2 answers)


Options are :

  • Plan for content to be used cross-channel, eliminating duplicates.
  • Optimize the way content is stored with a naming convention.
  • Create folders for each type of uploaded content.
  • Import all content up front, rather than piece by piece.

Answer : Plan for content to be used cross-channel, eliminating duplicates. Optimize the way content is stored with a naming convention.

Sales Force DEV-401 Building Applications with Force Test Set 1

When creating data extensions, what are two steps a marketer should take assuming Subscriber key is enabled and the data extension will be used for sending email campaigns? (Choose 2 answers) 


Options are :

  • Set the Email address column as Primary Key
  • In Properties, check the "Is Sendable" option
  • Set the column with Subscriber Key as Primary Key
  • Relate the Email Address to Subscriber Key

Answer : In Properties, check the "Is Sendable" option Set the column with Subscriber Key as Primary Key

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