Google Digital Sales Certification Exam Practice Test

Your client mentions he has some concerns about  implementing a Google Search campaign. Which is a good example of  clarifying the client’s concerns?

Options are :

  • “I can see how that would be your concern, but you do not have to worry about that.?
  • “This sounds more like a concern your supervisor mentioned. Is that correct??
  • “Can you please tell me more about what you have heard that concerns you?? (Correct)
  • “It sounds like you are getting incorrect information. What is the role of the person who told you that??

Answer : “Can you please tell me more about what you have heard that concerns you??

Why is it important to understand the expectations a client has of you?

Options are :

  • It is important so you can persuade the client into spending more money
  • To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
  • It will help you better understand how your client wants to be served so you can provide a great experience (Correct)
  • It is only important if you think the client may have false assumptions on how the campaign will work

Answer : It will help you better understand how your client wants to be served so you can provide a great experience

All other things being equal, if you’ve set a  maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the  next most competitive bid is USD $0.50 for the same ad position, what  is the actual amount you’d pay for that click?

Options are :

  • $0.51 (Correct)
  • $1.01
  • $1
  • $0.50

Answer : $0.51

You want to generate leads with your Google Ads  campaign by encouraging people to fill out an interest form on your  website. What do you need to know to measure return on investment (ROI)  for this campaign?

Options are :

  • You can’t calculate return on investment for campaigns that are focused on online leads
  • The percentage of budget spent compared to how many forms were completed
  • The number of clicks your ad received divided by the number of times it showed
  • How much you’ve spent on the campaign compared to the value of leads generated (Correct)

Answer : How much you’ve spent on the campaign compared to the value of leads generated

When covering the agenda at the beginning of a meeting, stating the purpose should be:

Options are :

  • avoided, unless the client asks you why he is meeting with you.
  • client-oriented to let the client know what he will gain from meeting with you. (Correct)
  • as fast as possible, so the client does not realize he is going to be sold.
  • quickly covered, so the client knows you are still in control.

Answer : client-oriented to let the client know what he will gain from meeting with you.

A question that includes factual information  based on market research, such as, “Four in five consumers want search  ads to be customized to their city or immediate surroundings. How are  you approaching your local online opportunity?? is a good example of:

Options are :

  • how to misinterpret data to persuade the client to buy Google Ads?.
  • demonstrating credibility, while also seeking to understand how the client is currently approaching marketing. (Correct)
  • a question that the client may not be able to answer, because it is confusing.
  • a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.

Answer : demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.

Asking the client, “Is there anything else you want to be sure we discuss during our meeting ? ? is:

Options are :

  • a bad idea, because it gives the client unnecessary control of the meeting.
  • a bad idea, because the client may feel you do not know what you are doing.
  • a good idea, because you get the client’s input which makes the client feel like he is being listened to. (Correct)
  • a good idea, but only if you know the client will not bring up any concerns.

Answer : a good idea, because you get the client’s input which makes the client feel like he is being listened to.

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Options are :

  • Keywords
  • Topics
  • Audiences
  • Placements (Correct)

Answer : Placements

Your client wants to improve his ad positioning.  You recommend that one way he can do this is by increasing his bid  amount. Why is it a good idea to also explain to your client how this  will benefit him?

Options are :

  • It is not a good idea to recommend this at all, because it might offend the client
  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers (Correct)
  • It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
  • It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing

Answer : It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

Starting a client meeting with an agenda:

Options are :

  • It is only important if you think the client may have false assumptions on how the campaign will work
  • It is important so you can persuade the client into spending more money
  • To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
  • It will help you better understand how your client wants to be served so you can provide a great experience (Correct)

Answer : It will help you better understand how your client wants to be served so you can provide a great experience

You recently read a great article about the  importance of a quality mattress in preventing back problems and it  reminds you of your client who owns several mattress stores. After  reading the article, you:

Options are :

  • send your client an email and explain that you, “just wanted to say ‘hi’.?
  • do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.
  • call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business. (Correct)
  • send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business.

Answer : call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.

During a sales meeting, you use the Google  Trends tool to show insights and link back to what the client said about  hiring someone to create online campaigns for her toy store website.  What is the purpose of doing this?

Options are :

  • There is no purpose to linking back to what the client said
  • It gives you an advantage in negotiating with the client
  • It shows the client that the solution is customized to her situation (Correct)
  • To let the client know you are the expert

Answer : It shows the client that the solution is customized to her situation

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

Options are :

  • Placements
  • Ad text
  • Keywords (Correct)
  • Website

Answer : Keywords

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Options are :

  • Location extensions (Correct)
  • Seller ratings
  • Promotion extensions
  • Sitelink extensions

Answer : Location extensions

Which client would you advise to advertise on the Google Search Network?

Options are :

  • Carol, who wants to reach people watching YouTube videos
  • Bill, who wants to reach people looking for plumbing services (Correct)
  • Suzy, who wants to reach people browsing travel websites about China
  • Jim, who wants to reach people on social networks interested in poetry

Answer : Bill, who wants to reach people looking for plumbing services

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

Options are :

  • ask “yes? or “no? questions to show credibility and avoid confusing the client.
  • uncover the client’s pain points so you can use them against her later.
  • ask questions only if you did not gather enough information from your pre-call planning.
  • ask questions about the client’s current situation, desired situation and expectations. (Correct)

Answer : ask questions about the client’s current situation, desired situation and expectations.

You can use Display Planner to:

Options are :

  • see which image and text ads are performing best on the specific websites you’re targeting
  • compare how your current Display Network campaign could perform on websites you’d like to target
  • see how other advertisers perform on websites where you want your ad to appear
  • see ways to reach your target audience based on your keywords, website, or interest categories (Correct)

Answer : see ways to reach your target audience based on your keywords, website, or interest categories

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

Options are :

  • automatically gives you personal details about the people who convert
  • focuses on getting customers to complete an online purchase
  • shows you which ads lead to customer actions that have value for your business (Correct)
  • measures trends relating to the search terms people have used before seeing your ad

Answer : shows you which ads lead to customer actions that have value for your business

Asking a client questions about his desired business objectives is:

Options are :

  • a bad idea, because the scope is too broad for a marketing meeting.
  • a good idea, because it can lead you to other information that may be valuable in providing additional solutions. (Correct)
  • a good idea, because it makes you sound like you understand the client.
  • only important when you are not getting very clear responses about the client’s marketing objectives.

Answer : a good idea, because it can lead you to other information that may be valuable in providing additional solutions.

In order to appeal to customers on mobile devices, it’s important to:

Options are :

  • Send users to a video–based landing page
  • Include your phone number as your display URL
  • Avoid using ad extensions
  • Send users to a mobile–friendly landing page (Correct)

Answer : Send users to a mobile–friendly landing page

Negative keywords can help advertisers refine the targeting of their ads by:

Options are :

  • increasing the number of relevant Display Network placements
  • raising the average position of their ads
  • reducing their campaign’s daily budget recommendations
  • reducing the number of irrelevant clicks (Correct)

Answer : reducing the number of irrelevant clicks

You are about to conclude your meeting with a  new client who would like to start an online marketing campaign. Before  concluding the meeting, what best practice should you use?

Options are :

  • There is nothing that needs to be done before ending the meeting with the client
  • Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth metrics
  • Review the reasons why the client should buy Google Ads?, and be sure to emphasize cost so they understand the investment in future success
  • Review the key objectives the client wants to accomplish with her campaign and the strategy discussed (Correct)

Answer : Review the key objectives the client wants to accomplish with her campaign and the strategy discussed

A standard Google Ads text ad is made up of:

Options are :

  • headline text, a display URL, and description text (Correct)
  • headline text, an image, and description text
  • headline text and description text
  • a display URL and description text

Answer : headline text, a display URL, and description text

Your client wants to show ads to people who’ve visited her website before. Which Google Adsfeature would you recommend she use?

Options are :

  • Conversion tracking
  • Remarketing (Correct)
  • Dynamic Search Ads
  • Ecommerce tracking

Answer : Remarketing

Which is a benefit of advertising online?

Options are :

  • Make money by showing ads on your website
  • Increase your position in organic search results
  • Reach people who are likely interested in what you’re advertising (Correct)
  • Automatically collect information about potential customers

Answer : Reach people who are likely interested in what you’re advertising

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Options are :

  • likely they are to become a regular customer
  • likely they are to click her ads
  • they perceive her products
  • they interact with her website (Correct)

Answer : they interact with her website

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

Options are :

  • reach people who are searching for her products
  • use text ads that encourage people to call her business
  • reach people who are interested in similar products (Correct)
  • use text ads that encourage people to visit her website

Answer : reach people who are interested in similar products

Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Options are :

  • To prepare for potential objections the client may have (Correct)
  • Preparation is not critical if you have enough experience
  • Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
  • To guarantee that the client will make a decision by the end of the meeting

Answer : To prepare for potential objections the client may have

Your client wants to improve her ad position. What would you recommend?

Options are :

  • Add more keywords and increase daily budget
  • Improve the ad quality and increase bid amount (Correct)
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive

Answer : Improve the ad quality and increase bid amount

Before the start of a meeting, thinking about the meeting’s desired outcome will:

Options are :

  • be helpful, only if it will not increase the length of your meeting beyond what is necessary.
  • not be helpful and will cause you to overthink the meeting.
  • be a waste of time, and you are already very busy.
  • be helpful, because it will allow you to focus on how to maximize success. (Correct)

Answer : be helpful, because it will allow you to focus on how to maximize success.

A positioning statement is a quick 90 second  explanation of what type of clients you work with, what challenges they  face, and how they can benefit from working with you. When is it  appropriate to use a positioning statement?

Options are :

  • When the client has a very large budget and needs especially good treatment to ensure he buys Google Ads?
  • When you want the client to see you as a credible resource with solutions that can help him reach his business objectives (Correct)
  • When the client is not very clear in his responses to your questions and needs more help understanding your role
  • When the client does not seem interested in Google Ads?

Answer : When you want the client to see you as a credible resource with solutions that can help him reach his business objectives

Which of these metrics is especially important to clients who are running a branding campaign?

Options are :

  • Average cost–per–click (avg. CPC)
  • Phone call conversions
  • Clickthrough rate (CTR)
  • Impressions (Correct)

Answer : Impressions

When introducing yourself to a new client, it is important to share:

Options are :

  • your name and a brief 15 minute overview of Google Ads.
  • your name, your role, and relevant experience in helping companies similar to the client. (Correct)
  • your name.
  • your name and the product you think will benefit the client the most.

Answer : your name, your role, and relevant experience in helping companies similar to the client.

You can use Keyword Planner to identify

Options are :

  • which text ads are performing best based on your keywords
  • the number of negative keywords you should add
  • webpages where your ad can appear based on your keywords
  • the amount of traffic potential keywords might get (Correct)

Answer : the amount of traffic potential keywords might get

You have a meeting with a new client. Why would  it be a good idea to share anonymized data (such as conversion rate and  cost-per-conversion) from some successful clients in the same industry  as this client?

Options are :

  • To sound smarter and show the client that you are more knowledgeable than he originally thought you were
  • To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data
  • To make the meeting last longer, so the client feels even more invested in the solution
  • To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see (Correct)

Answer : To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see

What is the main purpose of summarizing the conversation with the client at the end of a meeting?

Options are :

  • It makes the client feel he is being listened to and the solution provided is customized for him (Correct)
  • It makes the client feel he is important and guarantees he will buy what you are selling
  • It makes the client feel he is being listened to and the solution provided is customized for him
  • It buys you a extra time to decide how to close the sale

Answer : It makes the client feel he is being listened to and the solution provided is customized for him

Before asking your client questions about her  business, it is best to tell her the reasons for the questions and the  benefit because:

Options are :

  • it will help you appear more confident to the client and she will be more likely to give you truthful responses.
  • it gives the client the opportunity to decide if she needs to gather more information before answering your questions.
  • it shows the client you value her insight and partnership so you can provide a tailored solution. (Correct)
  • you do not want the client to feel as though you are wasting her time.

Answer : it shows the client you value her insight and partnership so you can provide a tailored solution.

Before you meet with your new client, your  online research showed that she played golf for a local college you also  attended. Bringing this up in when you meet would:

Options are :

  • increase the length of your meeting beyond what is really necessary.
  • be unnecessary, because it will not help you make the sale.
  • demonstrate your interest in the client as a person and help build rapport. (Correct)
  • demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online.

Answer : demonstrate your interest in the client as a person and help build rapport.

You would choose to advertise on the Google Display Network if you wanted to:

Options are :

  • show ads to people on non-Google search sites
  • show ads on Google Maps
  • show ads on websites related to your business (Correct)
  • show ads on Google Shopping

Answer : show ads on websites related to your business

An advertiser wants to achieve the top position  in paid search results. Which recommendations would improve the  likelihood of top ad position?

Options are :

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Improve Quality Score and increase cost-per-click (CPC) bid (Correct)
  • Decrease cost-per-click (CPC) bid and increase daily budget

Answer : Improve Quality Score and increase cost-per-click (CPC) bid

Which is a benefit of advertising online with Google Ads?

Options are :

  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can pay to always show their ad above the organic search results
  • Advertisers can have ads automatically translated into different languages
  • Advertisers can choose how much they spend and only pay when someone clicks their ad (Correct)

Answer : Advertisers can choose how much they spend and only pay when someone clicks their ad

Your client is interested in switching from TV,  print, and radio advertising. What are the return on investment (ROI)  benefits of online advertising campaigns?

Options are :

  • Online advertising is always less expensive than traditional media
  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data (Correct)

Answer : Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Which client would you advise to use radius targeting?

Options are :

  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles (Correct)
  • Luis, whose e–commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities

Answer : Denise, whose service can reach customers within 30 miles

A client that owns a fine-dining restaurant in  London wants to get more phone calls from people researching places to  eat on their mobile phones. How should you optimize this client’s  campaign to help achieve their goal?

Options are :

  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment (Correct)
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment

Answer : Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

You would choose to advertise on the Google Search Network if you wanted to:

Options are :

  • reach customers while they’re searching for your products or services (Correct)
  • choose from a range of ad formats, like video and image ads
  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business

Answer : reach customers while they’re searching for your products or services

Anne-Marie’s business goal is to generate online  sales of her handmade purses. Her Google Ads costs are $100 per week  and she wants to know if her advertising investment is paying off. What  additional information do you need in order to calculate her return on  investment (ROI)?

Options are :

  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Number of clicks on her ads and costs to produce her purses
  • Costs to produce her purses and revenue generated from her ads (Correct)

Answer : Costs to produce her purses and revenue generated from her ads

Which statistic indicates how often a click has led to a conversion?

Options are :

  • Conversion rate (Correct)
  • Cost–per–conversion
  • Cost-per-thousand impressions (CPM)
  • Clickthrough rate (CTR)

Answer : Conversion rate

“I can see how that would be frustrating? and  “That is a valid concern. Many of my clients have expressed that same  concern before starting their campaign? are both examples of speaking  with a concerned client. These types of responses are:

Options are :

  • helpful because they let the client know her concern is valid and can help lower her resistance. (Correct)
  • not beneficial, because clients do not need reassurance.
  • only beneficial when speaking with a client that is more emotional versus logical.
  • beneficial because clients buy from sales representatives they like.

Answer : helpful because they let the client know her concern is valid and can help lower her resistance.

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Options are :

  • A call-to-action like “Sign up for a free trial? (Correct)
  • A call-to-action like “Visit our gym now?
  • A promotion like “20% off fitness classes
  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE?

Answer : A call-to-action like “Sign up for a free trial?

You can use audience targeting to show your ads to:

Options are :

  • specific groups of people, based on their location
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests (Correct)
  • specific websites, based on specific interests

Answer : specific groups of people, based on their interests

You are nearing the end of a successful meeting  with a client, when she tells you, “this all sounds really great, but I  do not have the budget for Google Search right now.? What should you do  next?

Options are :

  • Ask the client if her long-term success is worth making room in her budget
  • Empathize and ask the client to tell you more about her concern (Correct)
  • Find out if the client has someone she reports to who may be able to approve the investment in display
  • Explain the return on investment the client can expect and explain why she should make room in her budget

Answer : Empathize and ask the client to tell you more about her concern

Your client wants to increase the number of  people visiting his website. When analyzing the data for his Search  campaign, which metric do you most want to improve?

Options are :

  • Conversion rate
  • Impressions
  • Clicks
  • Clickthrough rate (CTR) (Correct)

Answer : Clickthrough rate (CTR)

Which of the following items is not a component of Quality Score?

Options are :

  • Landing page experience
  • Ad relevance
  • Maximum cost–per–click (max. CPC) bid (Correct)
  • Expected clickthrough rate (CTR)

Answer : Maximum cost–per–click (max. CPC) bid

Advertising on TV, print, and radio typically  requires a predetermined budget. What key differences enable some online  advertising campaigns to invest with more flexibility without a  predetermined budget in mind?

Options are :

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. (Correct)
  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Google Ads budgets can only be set once annually and require a fixed commitment.

Answer : Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Options are :

  • promotion extensions
  • location extensions
  • sitelink extensions (Correct)
  • callout extensions

Answer : sitelink extensions

Which is a good example of a question to better understand the client’s primary motivating factor for using Google Ads?

Options are :

  • “Who else needs to be involved in this decision??
  • “What is your budget??
  • “When do you want to get started??
  • “How will this impact your business long-term?? (Correct)

Answer : “How will this impact your business long-term??

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