Google Analytics For Beginners Practice Test

Using Tracking code Google Analytics can report on data from which systems?

(select all answers that apply)

Options are :

  • E-commerce platforms (Correct)
  • Mobile Applications (Correct)
  • Online point-of-sales System (Correct)
  • Systems not connected to the internet

Answer : E-commerce platforms Mobile Applications Online point-of-sales System

To collect data using Google Analytics, which steps must be completed?

(select all answers that apply)

Options are :

  • Install Google Analytics Desktop software
  • Create an analytics Account (Correct)
  • Add analytics tracking code to each web page (Correct)
  • Download the Analytics App

Answer : Create an analytics Account Add analytics tracking code to each web page

The Analytics Tracking Code can collect which of the following?

Options are :

  • Language the Browser is set to (Correct)
  • Type of Browser (Correct)
  • User’s favorite website
  • Device and Operating system (Correct)

Answer : Language the Browser is set to Type of Browser Device and Operating system

When will Google Analytics end a session by default?

Options are :

  • After After 30 minutes regardless of the user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window (Correct)
  • At noon every day

Answer : When a user is inactive on your site for 30 minutes or more or closes a browser window

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

Options are :

  • True (Correct)
  • False

Answer : True

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

Options are :

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View (Correct)

Answer : Account > Property > View

A user with “edit? permissions at the Account level will automatically have “edit? permissions at which other levels?

(select all answers that apply)

Options are :

  • User
  • Property (Correct)
  • View (Correct)
  • Product

Answer : Property View

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Options are :

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code (Correct)
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

Answer : Admin > Tracking Info > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

Options are :

  • Google campaign parameters
  • The Google Analytics terms and conditions
  • Google Analytics tracking code (Correct)
  • A permissions button

Answer : Google Analytics tracking code

Where should the Analytics tracking code be placed in the HTML of a web page to collect data?

Options are :

  • Immediately after the opening tag of your website (Correct)
  • Immediately before the closing tag of your website
  • Or Immediately after the opening tag of your website
  • Immediately before the closing tag of your website

Answer : Immediately after the opening tag of your website

When a new view is created, what data will be included?

Options are :

  • Data from before the view was created
  • The Data from after the view was created (Correct)
  • Data from before and after the view was created
  • No data

Answer : The Data from after the view was created

A deleted view can be recovered by account administrators within how many days?

Options are :

  • 35 (Correct)
  • 65
  • 95
  • 125

Answer : 35

What are the options for filtering data in Google Analytics?

Options are :

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above (Correct)

Answer : All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Options are :

  • To ensure you can always access the original data (Correct)
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

Answer : To ensure you can always access the original data

In which order does Google Analytics filter data?

Options are :

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied (Correct)
  • Randomized order

Answer : The order in which the filters are applied

When a filter is applied to a view, what data is affected?

Options are :

  • Data from before the filter was created
  • Data from after the filter was created (Correct)
  • All the data available in a view
  • None of the data available in a view

Answer : Data from after the filter was created

What feature would be used to compare two date ranges in a report?

Options are :

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison (Correct)
  • Account selector

Answer : Date range comparison

What does the “Users? metric measure?

Options are :

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range (Correct)
  • Or Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

Answer : Users that had at least one session on your site in the given date range

What is the “Bounce Rate? in Google Analytics?

Options are :

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • Percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions (Correct)

Answer : The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension? in Google Analytics?

Options are :

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis. (Correct)
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

Answer : An attribute of a data set that can be organized for better analysis.

What is a “metric? in Google Analytics?

Options are :

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions (Correct)

Answer : The numbers in a data set often paired with dimensions

What is a “secondary dimension? in Google Analytics?

Options are :

  • An additional widget you can add to a dashboard for more specific analysis.
  • A additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis. (Correct)
  • A visualization that allows you to understand the impact of your data.

Answer : An additional dimension you can add to a report for more specific analysis.

Which Google Analytics visualization compares report data to the website average?

Options are :

  • Pivot view
  • Comparison view (Correct)
  • Performance view
  • Percentage view

Answer : Comparison view

How can the amount of data in a sampled Google Analytics report be increased?

Options are :

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response? in the sampling pull down menu
  • Choose “Greater precision? in the sampling pull down menu (Correct)

Answer : Choose “Greater precision? in the sampling pull down menu

When selecting “Share Template Link? in the dashboard, what will be shared?

Options are :

  • Dashboard only (Correct)
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

Answer : Dashboard only

When a dashboard is shared, users can edit the dashboard configuration.

Options are :

  • True (Correct)
  • False

Answer : True

What setting must be enabled to view data in Demographics and Interests Reports?

Options are :

  • Content Grouping
  • Advertising features (Correct)
  • User permissions on the view
  • In-Page Analytics

Answer : Advertising features

What report would best help identify potential browser issues with website traffic?

Options are :

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report (Correct)
  • The Source/Medium report

Answer : The Browser & OS report

What report shows what mobile devices were used to view a website?

Options are :

  • The Exit Pages report under “Site Content?
  • The Landing Page report under “Site Content?
  • The Engagement report under “Behavior?
  • The Devices report under “Mobile? (Correct)

Answer : The Devices report under “Mobile?

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Options are :

  • The Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name (Correct)
  • Medium, Keyword, Campaign name

Answer : Source, Medium, Campaign name

Which “sources? are available in Google Analytics?

(select all answers that apply)

Options are :

  • googlemerchandisestore.com (Correct)
  • Email
  • Google (Correct)
  • (direct) (Correct)

Answer : googlemerchandisestore.com Google (direct)

Which “mediums? are available in Google Analytics?

(select all answers that apply)

Options are :

  • organic (Correct)
  • cpc (Correct)
  • mail.google.com
  • referral (Correct)

Answer : organic cpc referral

Which “channels? are available in the default Channels report?

(select all answers that apply)

Options are :

  • Organic Search (Correct)
  • Device
  • Display (Correct)
  • Direct (Correct)

Answer : Organic Search Display Direct

What report can show how particular sections of website content performed?

Options are :

  • Location
  • Content Drill down (Correct)
  • Frequency and Recency
  • Top Events

Answer : Content Drill down

What report lists the website pages where users first arrived?

Options are :

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages (Correct)

Answer : Landing Pages

What report should be used to check if users are leaving from important pages on your website?

Options are :

  • Landing Pages report
  • All Pages report
  • Exit Pages report (Correct)
  • Pages report under Events

Answer : Exit Pages report

Which three tags does Google Analytics require for accurate campaign tracking?

Options are :

  • Medium, Source, and Content
  • Medium, Source, and Campaign (Correct)
  • Campaign, Content, and Term
  • Source, Content, and Term

Answer : Medium, Source, and Campaign

Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

Options are :

  • utm_adgroup
  • utm_source (Correct)
  • utm_medium (Correct)
  • utm_content (Correct)

Answer : utm_source utm_medium utm_content

To quickly generate campaign tags, what tool should be used?

Options are :

  • The Measurement Protocol
  • Segment Builder
  • The URL Builder (Correct)
  • The Goal Selector

Answer : The URL Builder

Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

Options are :

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale (Correct)
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale (Correct)
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

Answer : www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale

Which are examples of Goals in Google Analytics?

(select all answers that apply)

Options are :

  • Making a purchase (Correct)
  • Signing up for a newsletter (Correct)
  • Completing a successful Google search
  • Submitting a contact information form (Correct)

Answer : Making a purchase Signing up for a newsletter Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

Options are :

  • Goal’s Name (Correct)
  • Goal Type (Correct)
  • Goal Slot ID (Correct)
  • Or Goal Funnel Visualization

Answer : Goal’s Name Goal Type Goal Slot ID

If the Google Merchandise Store sets up a URL goal of “/thankyou? and a Match Type of “Begins with?, which of the following pages on www.googlemerchandisestore.com will count as goals?

Options are :

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above (Correct)

Answer : All of the above

Google Ads lets users advertise on which properties?

(select all answers that apply)

Options are :

  • Google Search (Correct)
  • Google Display Network (Correct)
  • Campaign Manager
  • Google AdSense

Answer : Google Search Google Display Network

Enabling auto-tagging does what?

Options are :

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs (Correct)
  • Add campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

Answer : Adds Google Ads tags to campaign URLs

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

Options are :

  • Campaigns
  • Keywords
  • Bid Adjustments (Correct)
  • Destination URLs

Answer : Bid Adjustments

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