Google Adwords Search Advertising Advanced

Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies? 

Options are :

  • G-o-o-d-c-l-o-t-h-e-s
  • Newly Used Clothes! (Correct)
  • Best Clothes!
  • New 2U Clothes

Answer : Newly Used Clothes!

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but
one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which
one of the following is an improvement Martha should try, to optimize her ads?

Options are :

  • Change her ad to an image ad
  • Increase the ad's cost per click bid (Correct)
  • Change the destination URL of her ad
  • Increase the ad's cost per impression bid

Answer : Increase the ad's cost per click bid

You have created four ads for your business. When you create multiple Google AdWords ads,
how does Google determine which of the four ads to show, when a keyword triggers the ad?

Options are :

  • The ads are shown in alphabetical order.
  • The ads are shown based on performance (Correct)
  • The ads are shown in the order in which they were created.
  • The ads are shown in rotation

Answer : The ads are shown based on performance

All Google AdWords are reviewed for the content and compliance with Google policy. If an
advertiser creates an advertisement that is deemed to be adult in nature, which one of the
following statements would not apply to the advertiser?

Options are :

  • Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
  • Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign
  • Google does not accept adult ads. (Correct)
  • Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

Answer : Google does not accept adult ads.

When a Google AdWords user targets a language for his business, there are three choices as part
of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

Options are :

  • Single language
  • Domain origination (Correct)
  • Combine with location
  • Multiple languages

Answer : Domain origination

Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and
accurately edit the destination URL for his company's Google AdWords ads, without having to edit
them each, individually. What's the best way for Jerry to edit the entire destination domain for his
company?

Options are :

  • . Jerry can do this through Google AdWords editor and the Campaign Manager
  • Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option. (Correct)
  • Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  • Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

Answer : Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

You are a Google AdWords professional explaining how your client should create a budget for
their Google AdWords campaign. The client is confused how Google AdWords determines the
lowest possible value for the highest position of the ad. You explain that Google AdWords uses a
combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a
more in-depth explanation. Which of the following is the best description how Google AdWords 

determines ad ranks in search pages?

Options are :

  • Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent. (Correct)
  • Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
  • Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
  • Google AdWords will divide the Ad Rank of the average bid of all ads competing you’re your keywords by your Quality Score, then round off to the nearest cent
  • None

Answer : Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.


Placements are the locations on the Google Content Network where an ad can appear. What
targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply. 

Options are :

  • A,C,D (Correct)
  • Excluded placements
  • Automatic placements
  • Manual placements
  • Managed placements

Answer : A,C,D

What is the relationship between a client's paid result (an advertisement) and a client's organic
search result? 

Options are :

  • There is no correlation between paid results (the advertisements) and organic search result s. (Correct)
  • The better the organic search result, the higher the ad will be posted in order of paid result s.
  • When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
  • The higher the budget for the paid result (the advertisement), the higher the organic search result would be.

Answer : There is no correlation between paid results (the advertisements) and organic search result s.

Caroline is working to optimize her Google AdWords. She wants to experiment with the content of
her website, to determine what users are responding to, best. She is receiving clickthroughs to her
website, but she wants to convert more of these users to sales. What tool can Caroline use to test
parts of her website?

Options are :

  • Conversion optimizer
  • Traffic Estimator
  • Google Analytics
  • Website optimizer (Correct)

Answer : Website optimizer

Ivan has created advertisements for his online printing business. His ads have been running for
two months, and he'd like to get a sense of where his ads are geographically being shown. How
can Ivan see the geographical information where his Google AdWords are being shown?

Options are :

  • Unless Ivan creates a location targeting ad, he won't see this information.
  • Ivan must create an IP Address report, and then resolve the IP addresses to locations.
  • Ivan must create an IP Address Report; Google will resolve the IP Address to locations
  • Ivan must create a Geographic Performance Report in his account (Correct)

Answer : Ivan must create a Geographic Performance Report in his account

George has hired you to help create a new Google AdWords campaign. George is concerned
about the costs of the ads and wants to keep his advertising costs to a minimum, while still
attracting solid leads for his business. Which of the following options would best achieve George's
goal?

Options are :

  • You should use the broader matching option to give George much-needed exposure
  • You should use the negative keywords to filter out words that don't apply to George's busin ess
  • You should use the narrower matching options to give George good clicks for his budget. (Correct)
  • You should advice George to use the CPM method

Answer : You should use the narrower matching options to give George good clicks for his budget.

Julie's company has created a video ad for the Google Content Network and she has elected to
use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the
company will have to pay each time the video is played. What should Julie tell her manager about
the costs of the CPC pricing?

Options are :

  • The company will pay for each click to watch the video, as long as the person watches the video in its entirety
  • The company will pay for each click on the video's stop button, as video ads are being playing automatically.
  • The company will pay for each click on the video that leads a user to the destination websit e. (Correct)
  • The company will pay for each click to watch the video.

Answer : The company will pay for each click on the video that leads a user to the destination websit e.

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old

castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular
place for weddings, banquets, and parties. Which one of the following is the best choice for
targeting Sally's market to a very specific area?

Options are :

  • Country targeting
  • City targeting
  • Customized targeting (Correct)
  • Region and City targeting

Answer : Customized targeting

There are three components of Quality score. Which of the following is NOT a component of
Quality score?

Options are :

  • The Landing page
  • Clickthrough rate
  • Inbound links (Correct)
  • Relevancy

Answer : Inbound links

You are working with your client to optimize their Google AdWords ad. Which targeting tool can
you use, to predict the average cost-per-click for your keywords?

Options are :

  • Keyword tool
  • Placement tool
  • Traffic Estimator (Correct)
  • Search Terms Report

Answer : Traffic Estimator

John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has
hired you to help him manage his Google advertising. Based on what you know so far, what
approach would you recommend to John?

Options are :

  • SEM based on web content
  • SEO for good web content
  • CPM models (Correct)
  • PPC models

Answer : CPM models

When a Google AdWords user targets a language for his business, there are three choices as part
of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

Options are :

  • Single language
  • Domain origination (Correct)
  • Multiple languages
  • Combine with location targeting

Answer : Domain origination

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in
the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

Options are :

  • Nancy has been credited for clicks on her ad that were deemed invalid clicks. (Correct)
  • Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
  • Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
  • Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

Answer : Nancy has been credited for clicks on her ad that were deemed invalid clicks.

You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date
for a budget, what requirement does Google have in regard to the new budget and existing
budgets that you manage?

Options are :

  • Managed account budgets can't start and end on the same day for more than three managed accounts
  • Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account. (Correct)
  • Managed account budgets must be approved by two parties before the ad will begin display.
  • . Managed account budgets cannot exceed $100 per day.

Answer : Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

You are serving as a consultant for a golf course in your city. The owners of the course are
concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that
their ad is actually performing well based on the clickthrough rate. Which of the following
statements, according to Google, is an indicator that an ad group is performing very well?

Options are :

  • A CTR over fifty percent on Google is very good
  • A CTR over one percent on Google is very good. (Correct)
  • A CTR over two percent on Google is very good
  • A CTR over ten percent on Google is very good.
  • None

Answer : A CTR over one percent on Google is very good.

Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have
a problem with Ned's site?

A. 
B. 
C. 
D. 

Options are :

  • No, because the pop-up window offers a discount to Ned's website visitors.
  • No, as long as Ned's site isn't selling anything against Google's content policy.
  • Yes, because the pop-up window offers a coupon that's good for one day only.
  • Yes, because Google AdWords prohibits pop-up windows for visitors to websites. (Correct)

Answer : Yes, because Google AdWords prohibits pop-up windows for visitors to websites.

Wendy manages ten Google AdWords accounts for her clients. She would like to organize her

billing so that she makes one payment for the clients account rather than ten individual payments,
i.e., one for each client she manages. What approach should Wendy follow in this instance?

Options are :

  • Google recommends that Wendy move her accounts into the My Client Center with her cred it card.
  • Google does not allow multiple accounts to be billed to one invoice.
  • Google recommends that Wendy enroll in the Manager Defined Spend. (Correct)
  • Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.

Answer : Google recommends that Wendy enroll in the Manager Defined Spend.

You are managing the Google AdWords account for your company. Your manager, John, has
asked you to email him a report with several statistics and performance updates about the Google
AdWords account. What's the best approach for completing this assignment?

Options are :

  • Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
  • Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
  • Create a report through Google AdWords' Report Center, download the report, and then email it to John
  • Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis. (Correct)

Answer : Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve
looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

Options are :

  • Very high, Moderate, Low, Poo
  • 1 to 10 (Correct)
  • 1 to 100
  • Google does not reveal the Quality Score as it is proprietary information.

Answer : 1 to 10

You are a consultant for several clients and you manage their Google AdWords campaigns.
You're using the AdWords Editor to manage these campaigns. One of your clients has provided
you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords
Editor, how can you add these new keywords?


Options are :

  • Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab. (Correct)
  • Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.
  • Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center
  • Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.

Answer : Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.

All Google AdWords are reviewed for the content and compliance with Google policy. If an
advertiser creates an advertisement that is deemed to be adult in nature, which one of the
following statements would not apply to the advertiser?

Options are :

  • Google does not accept adult ads. (Correct)
  • Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
  • Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
  • Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

Answer : Google does not accept adult ads.

AdWords Editor is account management software. Which of the following are the benefits of using
AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply

Options are :

  • You can work offline on your Mac or PC.
  • You can store and navigate one or more accounts
  • A,B,C,D (Correct)
  • You can perform advanced searches and edits.
  • You cpload changes to AdWords at any time.

Answer : A,B,C,D

Holly has a business of selling coffee beans online. She would like to start using Google AdWords
but she has a limited budget for advertising. Which one of the following keywords would likely help
Holly the most, considering her limited budget?

Options are :

  • Gourmet coffee beans (Correct)
  • Holly should add as many keywords as possible and then use the CPM method
  • -tea -free -samples
  • . Coffee

Answer : Gourmet coffee beans

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they
should not only identify keywords for the client's search, but also use the keyword in the Google
AdWords display text. Why is this a good thing to do for Google AdWords?

Options are :

  • By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
  • By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
  • By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword. (Correct)
  • By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword

Answer : By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.

Visit Other set of Questions

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