Google Adwords Search Advertising Advanced

Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad
what rule does Google require for the ad's clickthrough?


Options are :

  • The mobile ad must include a 'Call' link at the end of the ad.
  • The mobile ad must lead to a mobile website. (Correct)
  • The mobile ad must include a 'Map' link for Google maps.
  • The mobile ad cannot include images or videos.

Answer : The mobile ad must lead to a mobile website.

Which of the following statements is true about quality score?

Options are :

  • Quality Score is calculated daily based on the ad text.
  • Quality Score is calculated every time your keyword matches a search query. (Correct)
  • Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
  • Quality Score is calculated when the Google ad is created.

Answer : Quality Score is calculated every time your keyword matches a search query.

You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date
for a budget, what requirement does Google have in regard to the new budget and existing
budgets that you manage?

Options are :

  • Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account. (Correct)
  • Managed account budgets must be approved by two parties before the ad will begin display .
  • Managed account budgets cannot exceed $100 per day.
  • Managed account budgets can't start and end on the same day for more than three managed accounts.

Answer : Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

Which of the bidding strategies will you use if you are focused on clicks?

Options are :

  • CPA bidding
  • Automatic CPC bidding (Correct)
  • Campaigns
  • CPM bidding

Answer : Automatic CPC bidding

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the

bakery's website with the intent of the site being able to be ranked high in the Google's organic
listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding
cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's
website?

Options are :

  • Search engine marketing
  • Search engine optimization (Correct)
  • Localized search results
  • Organic marketing

Answer : Search engine optimization

The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?


Options are :

  • The Settings tab after clicking on the Add Keywords button
  • The Keywords tab after clicking on the Add Keywords button (Correct)
  • The Advanced tab
  • The Keywords tab

Answer : The Keywords tab after clicking on the Add Keywords button

Which of the following are used to describe the search results that are not in paid listings?
 

Options are :

  • Real listings
  • Organic search listings (Correct)
  • Google search listings
  • . Unpaid listings

Answer : Organic search listings

Which of the following options is NOT a custom alert type that you can create for an individual ad
in Google AdWords?



Options are :

  • Number of Impressions
  • Cost
  • Average CPC
  • Competitor's ad ranking (Correct)

Answer : Competitor's ad ranking

Which of the following is a policy that defines guidelines for what you can and cannot advertise or
promote? 

Options are :

  • . Quality
  • Content (Correct)
  • Link
  • B Editorial and format

Answer : Content

How many minimum conversions a campaign must have received in the last 30 days for using the
Conversion Optimizer?


Options are :

  • 5
  • 15 (Correct)
  • 7
  • 10

Answer : 15

Which of the following helps advertisers reach users across the Internet; from small newsletters to
large search engines? 

Options are :

  • AdWords Editor
  • Google Network (Correct)
  • Google Analytics
  • Picasa

Answer : Google Network

What will you do to enable phrase matching for a particular keyword?

Options are :

  • Add a (+) sign before the keyword.
  • Add a (-) sign before the keyword.
  • Enclose it with quotation marks. (Correct)
  • Enclose it in curly brackets.

Answer : Enclose it with quotation marks.

Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?
 

Options are :

  • Display the IP address of irrelevant clicks.
  • Work with ISPs and telecom companies to improve IP address information. (Correct)
  • Display the name of your targeted region below your ad text.
  • Work with lobby government to improve IP address information.

Answer : Work with ISPs and telecom companies to improve IP address information.

Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

 

Options are :

  • Language targeting (Correct)
  • None
  • Device targeting
  • Location targeting
  • Keywords targeting

Answer : Language targeting

Which of the following is the default setting for the Keywords?
.

Options are :

  • Phrase match
  • Exact match
  • Broad match (Correct)
  • Negative match

Answer : Broad match

Which of the following provides the most information about a campaign's overall performance?

Options are :

  • Placement performance report
  • Clicks
  • CPC
  • CTR (Correct)

Answer : CTR

What is the maximum size that Google allows, for reports to be emailed?

Options are :

  • 1 MB
  • 5 MB
  • 2 MB (Correct)
  • 10 MB

Answer : 2 MB

Which of the following reports in Google Analytics is used to identify where you are losing visitors
on the path to conversion?


Options are :

  • Top Landing Pages
  • Funnel Visualization (Correct)
  • Site Overlay
  • Top Exit Pages

Answer : Funnel Visualization

What will you do to enable phrase matching for a particular keyword?

Options are :

  • . Enclose it in curly brackets.
  • Add a (-) sign before the keyword.
  • Enclose it with quotation marks. (Correct)
  • Add a (+) sign before the keyword.

Answer : Enclose it with quotation marks.

Which of the following is the process of promoting and marketing a website through paid listings
on search engines?


Options are :

  • Organic marketing
  • Search engine optimization
  • Search engine marketing (Correct)
  • Inorganic marketing

Answer : Search engine marketing

Which of the following is the amount a user is comfortable spending on AdWords advertising each
day?

 

Options are :

  • Budget (Correct)
  • Ad rotation
  • Ad scheduling
  • Frequency capping

Answer : Budget

Which of the following is used by Google to retrieve information?

Options are :

  • IRC server
  • FTP server
  • News server
  • Doc server (Correct)

Answer : Doc server

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be
disapproved for several different reasons such as mis-spellings, content, and ads which are
misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will
Google do with this advertisement?


Options are :

  • If the ad is approved, it will be given a Non-Family status. (Correct)
  • It will not be approved until Ryan digitally signs proof of his age to advertise beer on Googl e.
  • It will not be approved; Google doesn't accept ads for beer.
  • The ad will be approved as Google does accept ads for beer, but not hard alcohol and lique ur.

Answer : If the ad is approved, it will be given a Non-Family status.

Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the
Ad Groups tab reveal?


Options are :

  • All ads created in Google AdWords
  • All ad groups from all campaigns (Correct)
  • All ad groups from a single campaign
  • All ads that are grouped by keywords

Answer : All ad groups from all campaigns

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past
several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.
How can she hide the deleted items through the AdWords Editor?


Options are :

  • Juliet can hide the deleted items through the Account menu and Settings option
  • Juliet can hide the deleted items through the Tools menu and Settings option (Correct)
  • Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
  • Juliet can hide the deleted items through the File menu and Preferences option

Answer : Juliet can hide the deleted items through the Tools menu and Settings option

Which of the following matches eliminates the searched phrases?

Options are :

  • Broad match
  • Exact match
  • Phrase match
  • Negative match (Correct)

Answer : Negative match

Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?

 

Options are :

  • (Revenue from sales - Advertising costs)/Advertising costs (Correct)
  • (Revenue from sales - Advertising costs)
  • (Revenue from sales - Advertising costs)/Duration of Ad
  • Revenue from sales - Revenue from advertisment
  • None

Answer : (Revenue from sales - Advertising costs)/Advertising costs

Which of the following policies prohibits advertising if the business model is deemed unacceptable
according to AdWords Terms and Conditions?


Options are :

  • Quality policies
  • Link policies
  • Editorial and format policies
  • Content policies (Correct)

Answer : Content policies

Which of the following tabs is used to target group of users in the Google Content Network?

Options are :

  • Campaigns tab
  • Keywords tab
  • Audiences tab (Correct)
  • Networks tab

Answer : Audiences tab

When Google advertisers create new Google AdWords, they have three options for the types of
keyword matching they can use. Which of the following keyword targeting is demonstrated by
putting the keyword in quotes?




Options are :

  • Phrase match (Correct)
  • Broad match
  • Quote match
  • Exact match

Answer : Phrase match

In which of the following colors do the unposted local changes appear?

Options are :

  • Red
  • Purple (Correct)
  • Green
  • . Blue

Answer : Purple

Which of the following applications allows you to download and edit campaigns offline?

Options are :

  • . AdWords Editor (Correct)
  • . Keyword Tool Supercharger
  • Keyword Tool
  • Google Analytics

Answer : . AdWords Editor

Which of the following is required to raise awareness and visibility of a product or service?

Options are :

  • . Branding (Correct)
  • Clickthrough rating
  • Tracking
  • Monitoring

Answer : . Branding

Which of the following is used to track the number of users elected to subscribe to a newsletter?

Options are :

  • Signup label (Correct)
  • Leads
  • Purchase/Sale
  • View of a key page

Answer : Signup label

What is the relationship between a client's paid result (an advertisement) and a client's organic
search result?


Options are :

  • There is no correlation between paid results (the advertisements) and organic search results. (Correct)
  • The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
  • When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
  • The better the organic search result, the higher the ad will be posted in order of paid results.

Answer : There is no correlation between paid results (the advertisements) and organic search results.

Which of the following categories are NOT targeted by the Placement tool?

Options are :

  • Entertainment placements (Correct)
  • Feed placements
  • . Video placements
  • Game placements

Answer : Entertainment placements

Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or
exact matches
?

Options are :

  • Negative match
  • Exact match
  • Embedded match (Correct)
  • Broad match

Answer : Embedded match

Which of the following tools is used to generate new ideas for the Keywords including Negative
Keywords?

Options are :

  • AdWords Editor
  • Traffic Estimator
  • . Keyword Tool (Correct)
  • Placement Tool

Answer : . Keyword Tool

You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now
been running for two weeks. David wants to edit the keyword list, but you tell him the ads should
run longer before editing the list. How long does Google recommend the keyword list and ads run,
before evaluating their performance?

Options are :

  • 30 days (Correct)
  • 14 days
  • 21 days
  • You can edit the ads immediately.

Answer : 30 days

Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent
Google AdWords clicks. The client reports that he thinks something is amiss with his account, and
thinks someone has changed the budget. How can Alice review any changes to the account and, if
necessary, determine if someone has made changes to the account's budget?


Options are :

  • Alice should use the Change History Tool. (Correct)
  • Alice should use the My Client Center.
  • Alice should use the AdWords Editor.
  • Alice should use the AdWords API.

Answer : Alice should use the Change History Tool.

Which of the following is true about measure of conversion in AdWords?

Options are :

  • 0 conversion (one-per-click) and 5 conversions (many-per-click)
  • 1 conversion (ten-per-click) and 2 conversions (many-per-click)
  • 1 conversion (one-per-click) and 2 conversions (many-per-click) (Correct)
  • 1 conversion (one-per-click) and 5 conversions (many-per-click)

Answer : 1 conversion (one-per-click) and 2 conversions (many-per-click)

There are just two reasons why a managed account is ineligible for Manager Defined Spend in
Google AdWords. One reason is because an account is billed directly. What is the other reason
why a managed account cannot participate in Manager Defined Spend in Google AdWords?


Options are :

  • The account is on monthly invoicing
  • The account is on direct debit
  • The account is on credit card postpay
  • The account is a prepay account (Correct)

Answer : The account is a prepay account

Which of the following is a tool for targeting ads to specific groups of customers visiting certain
sites in the Google Display Network?

A. 
B. 
C.

Options are :

  • Google trends
  • Ad scheduling
  • Position preference
  • Demographic bidding (Correct)

Answer : Demographic bidding

Which of the following policies prohibits affiliates from using destination URLs that automatically
redirects to another Website?

.

Options are :

  • Content policies
  • Quality
  • Link policies (Correct)
  • Editorial and format policies

Answer : Link policies

All of the following mobile markup languages are supported by Google except for which one?

Options are :

  • Chtml (imode, etc)
  • Xhtml (WAP 2.0)
  • Wml (WAP 1.x)
  • SyncML (Open Mobile Alliance) (Correct)

Answer : SyncML (Open Mobile Alliance)

Which of the following labels allows you to track conversions for the readers of a certain
webpage?


Options are :

  • View of a key page (Correct)
  • . Other
  • Sign-ups
  • Leads

Answer : View of a key page

Which of the following is used to describe the return on investment for Google AdWords
campaigns?


Options are :

  • Return on Ad Spend (Correct)
  • Return on keyword spend
  • Return on Ad Investment
  • Return on bounce rate

Answer : Return on Ad Spend

You have created four ads for your business. When you create multiple Google AdWords ads,
how does Google determine which of the four ads to show, when a keyword triggers the ad?


Options are :

  • The ads are shown in alphabetical order. (Correct)
  • The ads are shown based on performance.
  • The ads are shown in rotation.
  • The ads are shown in the order in which they were created.

Answer : The ads are shown in alphabetical order.

Caroline is working to optimize her Google AdWords. She wants to experiment with the content of
her website, to determine what users are responding to, best. She is receiving clickthroughs to her
website, but she wants to convert more of these users to sales. What tool can Caroline use to test
parts of her website?


Options are :

  • Conversion optimizer
  • Website optimizer (Correct)
  • Traffic Estimator
  • Google Analytics

Answer : Website optimizer

Which of the following formulas is used to calculate Actual CPC?

Options are :

  • Actual CPC = (Ad Rank to beat + Quality Score) - $0.01
  • Actual CPC = (Ad Rank to beat x Quality Score) + $0.01
  • . Actual CPC = (Ad Rank to beat Quality Score) - $0.01
  • Actual CPC = (Ad Rank to beat Quality Score) + $0.01 (Correct)

Answer : Actual CPC = (Ad Rank to beat Quality Score) + $0.01

Visit Other set of Questions

Set 1: Google Adwords Search Advertising Advanced
Set 2: Google Adwords Search Advertising Advanced
Set 3: Google Adwords Search Advertising Advanced
Set 4: Google Adwords Search Advertising Advanced
Set 5: Google Adwords Search Advertising Advanced
Set 6: Google Adwords Search Advertising Advanced
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