Google Adwords Search Advertising Advanced

Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing
well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which
of the following optimizations is likely to help Mary increase her clickthrough rate?


Options are :

  • Mary should focus on ad quality and use negative keywords, to eliminate extra impressions. (Correct)
  • Mary should create multiple campaigns, and track the performance of each campaign.
  • Mary should focus on her website by adding content.
  • Mary should stop using an image ad and use a text ad only, in Google search.

Answer : Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

You have just created a new ad and a new ad group in your Google AdWords account. What tab
will you choose, if you want to add managed placements to this ad group

Options are :

  • Networks tab (Correct)
  • Managed placements tab
  • Ad Type
  • Google Network Management tab

Answer : Networks tab

Holly has a business of selling coffee beans online. She would like to start using Google AdWords
but she has a limited budget for advertising. Which one of the following keywords would likely help
Holly the most, considering her limited budget?

Options are :

  • Gourmet coffee beans (Correct)
  • Holly should add as many keywords as possible and then use the CPM method.
  • -tea -free -samples
  • Coffee

Answer : Gourmet coffee beans

You manage multiple accounts for Google AdWords as part of your SEO business. You have two
assistants who help you manage the accounts through sub-My Client Centers. Because this part
of your business has been growing, you have hired a third assistant and created a third My Client
Center. What is the process of moving an account from one sub-MCC to the new sub-MCC? 

Options are :

  • From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
  • From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
  • Accounts cannot be moved between sub-MCCs.
  • From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes. (Correct)

Answer : From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in
the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?


Options are :

  • Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.
  • Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
  • Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
  • Nancy has been credited for clicks on her ad that were deemed invalid clicks. (Correct)

Answer : Nancy has been credited for clicks on her ad that were deemed invalid clicks.

You are a Google AdWords professional explaining how your client should create a budget for
their Google AdWords campaign. The client is confused how Google AdWords determines the
lowest possible value for the highest position of the ad. You explain that Google AdWords uses a
combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a
more in-depth explanation. Which of the following is the best description how Google AdWords
determines ad ranks in search pages
?

Options are :

  • Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent (Correct)
  • Google AdWords will divide the Ad Rank of the average bid of all ads competing you’re your keywords by your Quality Score, then round off to the nearest cent.
  • Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order
  • Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent

Answer : Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent

You are creating a new Google AdWords campaign for your company. What is the default setting
for new Google AdWords campaigns in regard to search sites and content network sites?


Options are :

  • Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default (Correct)
  • Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.
  • Your new campaign will only appear in Google search results and search partner
  • Your new campaign will only appear in the Google Content Network.

Answer : Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default

Bill and Sally are working together on a large Google AdWords campaign, though they are in two
separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor
and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill
examines the proposed changes Sally has made, how will he know which changes are proposed?

Options are :

  • Proposed changes are in purple.
  • Proposed changes are in blue. (Correct)
  • He'll need to compare his version with Sally's version of the campaigns
  • Proposed changes are in red.

Answer : Proposed changes are in blue.

Gary is explaining the process of the Google Search Query to his manager. Gary states that the
pages that Google believes is important will show up higher in the organic search results. What
term should Gary actually use to describe the order of search results by Google?


Options are :

  • Hypertext-Matching Analysis
  • Indexing Technology
  • PageRank Technology (Correct)
  • Organic search listings

Answer : PageRank Technology

Ronnie has created an image ad for her design business. When she searches Google, however,

she's not seeing the image ad displayed in the search results' sponsored links. Ronnie

thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad
and actives the image ad again - which still doesn't show in the Google search results' sponsored
links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search
results as part of the other ads?


Options are :

  • Her image is probably in a .gif format; images must be in a .jpg format
  • Her image ad will only appear in the Google Content Network, not in Google Search. (Correct)
  • Her image is probably too big to be used in the Google search listing.
  • Her image ad must first be approved by Google before it'll show in the Google Search resul ts

Answer : Her image ad will only appear in the Google Content Network, not in Google Search.

You are working with your client to optimize their Google AdWords ad. Which targeting tool can
you use, to predict the average cost-per-click for your keywords?


Options are :

  • Search Terms Report
  • Traffic Estimator (Correct)
  • Placement tool
  • Keyword tool

Answer : Traffic Estimator

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.
He has created an advertisement describing his company's cookies with this headline, minus the
quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this
headline?


Options are :

  • There are too many characters in the headline. (Correct)
  • There's no problem with this ad headline.
  • Gary can't use initial caps in the headline
  • The hyphen in the ad isn't allowed.

Answer : There are too many characters in the headline.

Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword
targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie
Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and
Iron Man Collectibles, but not for the exact match of Iron Man?


Options are :

  • ("Iron Man")
  • +["Iron Man"]
  • {Iron Man}
  • -[Iron Man] (Correct)

Answer : -[Iron Man]

Fran is evaluating her keywords for her company. She is viewing the ad group for her company,
but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality
Score? 

Options are :

  • The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column. (Correct)
  • The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
  • The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords
  • Google does not reveal the Quality Score

Answer : The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

Options are :

  • You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions
  • Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
  • Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
  • You must add the Google AdWords conversion tracking code to your website's HTML code (Correct)

Answer : You must add the Google AdWords conversion tracking code to your website's HTML code

John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has
hired you to help him manage his Google advertising. Based on what you know so far, what
approach would you recommend to John?

Options are :

  • CPM models (Correct)
  • SEO for good web content
  • PPC models
  • SEM based on web content

Answer : CPM models

Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and
accurately edit the destination URL for his company's Google AdWords ads, without having to edit
them each, individually. What's the best way for Jerry to edit the entire destination domain for his
company?


Options are :

  • Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  • Jerry can do this through Google AdWords editor and the Campaign Manager.
  • Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
  • Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option (Correct)

Answer : Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve
looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

Options are :

  • 1 to 100
  • Very high, Moderate, Low, Poor
  • Google does not reveal the Quality Score as it is proprietary information.
  • 1 to 10 (Correct)

Answer : 1 to 10

Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like
to create a filter to see how her ads are performing, the number of impressions for the ads, and
other details. How can Amy create this?

Options are :

  • Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
  • Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
  • Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter
  • Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter. (Correct)

Answer : Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.

John has a fireworks company in Tennessee and he's created a video showing his incredible
fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program.
What must John do to display his video in the Google AdWords' video program?

Options are :

  • Submit his advertisement to the adult content category for Google AdWords approval.
  • Use geo-targeting to marketing his fireworks only in locations where fireworks are legal
  • Nothing. Fireworks and pyrotechnic devices are not allowed (Correct)
  • Keep his video to 15 seconds or less.

Answer : Nothing. Fireworks and pyrotechnic devices are not allowed

If you open your Google AdWords account and want to see instant insights into your account's
performance, where would you look?


Options are :

  • Reports
  • CTR
  • Google Analytics
  • Account Statistics (Correct)

Answer : Account Statistics

You are a consultant for a wedding photographer, and you're helping her with her Google
AdWords account. The photographer doesn't understand why her ad for the Google Network
hasn't started generating traffic yet. You explain that the ad has just been created, and that there
are three qualifications for the ad to go live. Which of the following is NOT one of the three
qualifications for an ad to go live on the Google Network? 


B. 
C. 
D. 

Options are :

  • The ad must meet the partner requirements.
  • The ad must be opted into the Google Network.
  • The ad must be prepaid for thirty days. (Correct)
  • The ad must be reviewed and approved.

Answer : The ad must be prepaid for thirty days.

You are investigating Google AdWords double-serving policy for a client. You learn that Google
AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also
learn that individuals advertising for themselves, or for their own businesses, may only have a
single AdWords account. Does Google have any exceptions for the number of AdWords account a
person can manage?

Options are :

  • Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
  • Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
  • No. All Google AdWords participants can have just one Google AdWords account.
  • Yes, if you use a My Client Center account, you may have multiple accounts. (Correct)

Answer : Yes, if you use a My Client Center account, you may have multiple accounts.

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city
and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays,
as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for
keywords on Tuesdays and Wednesdays. Is this possible?


Options are :

  • Yes, Nancy can do this through Google AdWords' Ad scheduling. (Correct)
  • No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
  • Yes, Nancy can do this through Google AdWords' Demographic bidding.
  • No, Google AdWords can automatically change the bids, but only for seven-day increments.

Answer : Yes, Nancy can do this through Google AdWords' Ad scheduling.

Ronnie has created an image ad for her design business. When she searches Google, however,
she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then
creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and
actives the image ad again - which still doesn't show in the Google search results' sponsored links,
like the other ads. Why do you suspect that the image ad isn't showing in the Google Search
results as part of the other ads?

Options are :

  • Her image ad will only appear in the Google Content Network, not in Google Search. (Correct)
  • Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
  • Her image is probably too big to be used in the Google search listing
  • Her image is probably in a .gif format; images must be in a .jpg format.

Answer : Her image ad will only appear in the Google Content Network, not in Google Search.

There are three components of Quality score. Which of the following is NOT a component of
Quality score?


Options are :

  • Relevancy
  • Inbound links (Correct)
  • The Landing page
  • Clickthrough rate

Answer : Inbound links

Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified
the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could
affect Kelly's ads?


Options are :

  • Kelly should only have one ad group, not multiple groups
  • Kelly should not have keywords competing against one another. (Correct)
  • By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
  • Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.

Answer : Kelly should not have keywords competing against one another.

Placements are the locations on the Google Content Network where an ad can appear. What
targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.
A. Automatic placements
B. Manual placements
C. Managed placements
D. Excluded placements 

Options are :

  • A,C,D (Correct)
  • B,C,D
  • A,B,D
  • A,B,C

Answer : A,C,D

Steve is managing several Google AdWords account for his clients. Steve would like a way to
prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his
clients' ads from appearing?


Options are :

  • Steve can use the 'IP Address Exclusion Tool' option in Account Manager. (Correct)
  • Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
  • Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
  • Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.

Answer : Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

You manage multiple accounts for Google AdWords as part of your SEO business. You have two
assistants who help you manage the accounts through sub-My Client Centers. Because this part
of your business has been growing, you have hired a third assistant and created a third My Client
Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

Options are :

  • From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes
  • From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
  • Accounts cannot be moved between sub-MCCs.
  • From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes. (Correct)

Answer : From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

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