Google Adwords Search Advertising Advanced

Bill and Sally are working together on a large Google AdWords campaign, though they are in two
separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor
and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill
examines the proposed changes Sally has made, how will he know which changes are proposed?

Options are :

  • Proposed changes are in blue (Correct)
  • He'll need to compare his version with Sally's version of the campaigns.
  • Proposed changes are in red
  • Proposed changes are in purple

Answer : Proposed changes are in blue

You are managing the Google AdWords account for your company. Your manager, John, has
asked you to email him a report with several statistics and performance updates about the Google
AdWords account. What's the best approach for completing this assignment?

Options are :

  • Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
  • Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis. (Correct)
  • Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
  • Create a report through Google AdWords' Report Center, download the report, and then email it to John

Answer : Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.

You are managing several Google AdWords ads for your company. You have configured a report
that will show your clickthrough rate, geographical information, demographics, and costs for each
of your Google AdWords ads. You have scheduled the report to run on a regular basis. What
option can you choose, to be notified of the report when it's finished running?

Options are :

  • You'll automatically be notified with a green play button on the Reports page, when the report is done.
  • The report will appear automatically on the Reports page - as long as you don't close your browser.
  • You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address (Correct)
  • The report will be emailed to your Google AdWords email address when it's complete.

Answer : You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords
Editor.
Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.
What should Eddy tell Jon?

Options are :

  • The AdWords Editor allows you to edit only one account at a time (Correct)
  • The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center
  • The AdWords Editor allows you to edit up to 100 accounts at once.
  • The AdWords Editor allows you to edit up to five accounts at once.

Answer : The AdWords Editor allows you to edit only one account at a time

What tool must you use to create a rich media ad format?

Options are :

  • Display Ad Builder (Correct)
  • Google Tools
  • Campaign builder
  • Google Pack

Answer : Display Ad Builder

You have created a report for you and your client, regarding several performance factors. You
receive an email asking you to download your report from the Report Center. Your report, as it
turns out, is too big for Google to email. What is the maximum size of reports in an email sent
through Google?

Options are :

  • 66MB
  • 50MB
  • 2MB (Correct)
  • 25MB

Answer : 2MB

You have decided to put several of your Google AdWords accounts into a Manager Defined
Spend.
With this approach, how will you be required by Google to pay for the billing? 

Options are :

  • Bank transfer
  • Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges
  • Credit card
  • Check or Wire Transfer (Correct)

Answer : Check or Wire Transfer

AdWords Editor is account management software. Which of the following are the benefits of using
AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

Options are :

  • You can store and navigate one or more accounts.
  • You can perform advanced searches and edits.
  • You can work offline on your Mac or PC
  • A,B,C,D (Correct)
  • You cpload changes to AdWords at any time.

Answer : A,B,C,D

You are a consultant for a wedding photographer, and you're helping her with her Google
AdWords account. The photographer doesn't understand why her ad for the Google Network
hasn't started generating traffic yet. You explain that the ad has just been created, and that there
are three qualifications for the ad to go live. Which of the following is NOT one of the three
qualifications for an ad to go live on the Google Network?

A. 
B.
C. 
D.

Options are :

  • The ad must be opted into the Google Network.
  • The ad must be prepaid for thirty days. (Correct)
  • The ad must meet the partner requirements.
  • The ad must be reviewed and approved.

Answer : The ad must be prepaid for thirty days.

Henry has been running Google AdWords for the past six months. He has a good clickthrough
rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry
wants to optimize his site, but he wants to identify where he's losing visitors on the way to
conversion. Which Google Analytics report could Henry run, to help identify this trend and show
optimization opportunities?

A. 
B. 
C. 
D.

Options are :

  • Top landing pages report
  • Site overlay report
  • Funnel visualization report (Correct)
  • Top exit pages report

Answer : Funnel visualization report

Paula has created a Google AdWords campaign for her company. She has created a good group
of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula
would like Google to display her ads as often as possible, until her budget is reached. What type
of delivery option should Paula choose for her ads?


Options are :

  • Accelerated delivery (Correct)
  • Instant delivery
  • Click-cost delivery
  • Standard delivery

Answer : Accelerated delivery

Ivan has created advertisements for his online printing business. His ads have been running for
two months, and he'd like to get a sense of where his ads are geographically being shown. How
can Ivan see the geographical information where his Google AdWords are being shown? 

Options are :

  • Ivan must create an IP Address report, and then resolve the IP addresses to locations.
  • Ivan must create an IP Address Report; Google will resolve the IP Address to locations
  • Ivan must create a Geographic Performance Report in his account. (Correct)
  • Unless Ivan creates a location targeting ad, he won't see this information.

Answer : Ivan must create a Geographic Performance Report in his account.

Beth runs a photography business and she wants to make certain, her advertisements only run in
the evening. How is this possible with Google AdWords?


Options are :

  • Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion
  • Beth can pause and restart her ads whenever she likes.
  • Beth can use the ad scheduling tool to choose when her ads should appear. (Correct)
  • Google won't automatically adjust when the ads are displayed.

Answer : Beth can use the ad scheduling tool to choose when her ads should appear.

Ivan has created advertisements for his online printing business. His ads have been running for
two months, and he'd like to get a sense of where his ads are geographically being shown. How
can Ivan see the geographical information where his Google AdWords are being shown?


Options are :

  • Unless Ivan creates a location targeting ad, he won't see this information.
  • Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
  • Ivan must create a Geographic Performance Report in his account. (Correct)
  • Ivan must create an IP Address report, and then resolve the IP addresses to locations.

Answer : Ivan must create a Geographic Performance Report in his account.

Henry has been running Google AdWords for the past six months. He has a good clickthrough
rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry
wants to optimize his site, but he wants to identify where he's losing visitors on the way to
conversion. Which Google Analytics report could Henry run, to help identify this trend and show
optimization opportunities
?
A. Site overlay report
B.
C.
D.

Options are :

  • Top exit pages report
  • Top landing pages repor
  • Funnel visualization report (Correct)
  • Site overlay report

Answer : Funnel visualization report

You are managing several Google AdWords ads for your company. You have configured a report
that will show your clickthrough rate, geographical information, demographics, and costs for each
of your Google AdWords ads. You have scheduled the report to run on a regular basis. What
option can you choose, to be notified of the report when it's finished running? 

Options are :

  • The report will appear automatically on the Reports page - as long as you don't close your browser.
  • The report will be emailed to your Google AdWords email address when it's complete
  • You'll automatically be notified with a green play button on the Reports page, when the report is done.
  • You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address (Correct)

Answer : You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address

You're reviewing a campaign you've created for your company with your manager. The manager is
curious about the budget setting on the campaign's tab. What does the budget value mean?


Options are :

  • It's the maximum amount you'll spend for one click on your ad.
  • It's the amount you're comfortable spending for Google AdWords each month.
  • It's the amount you're comfortable spending for Google AdWords each week.
  • It's the amount you're comfortable spending for Google AdWords each day (Correct)

Answer : It's the amount you're comfortable spending for Google AdWords each day

Google recommends that ad creators include a strong call to action phrase in their
advertisements. Which of the following is the weakest call to action phrase?


Options are :

  • Call today
  • Click here (Correct)
  • Buy
  • Purchase

Answer : Click here

John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has
hired you to help him manage his Google advertising. Based on what you know so far, what
approach would you recommend to John?


Options are :

  • CPM models (Correct)
  • PPC models
  • SEO for good web content
  • SEM based on web content

Answer : CPM models

You have created a report for you and your client, regarding several performance factors. You
receive an email asking you to download your report from the Report Center. Your report, as it
turns out, is too big for Google to email. What is the maximum size of reports in an email sent
through Google?

A. 
B.
C. 
D.

Options are :

  • 2MB (Correct)
  • 66MB]
  • 25MB
  • 50MB

Answer : 2MB

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?


Options are :

  • Oil Painting (Correct)
  • Paintings in Oil
  • Watercolor painting
  • Any phrase with the keyword oil painting, such as old oil paintings

Answer : Oil Painting

You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date
for a budget, what requirement does Google have in regard to the new budget and existing
budgets that you manage?

Options are :

  • Managed account budgets must be approved by two parties before the ad will begin display.
  • Managed account budgets cannot exceed $100 per day.
  • Managed account budgets can't start and end on the same day for more than three managed accounts
  • Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account. (Correct)

Answer : Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword
targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie
Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and
Iron Man Collectibles, but not for the exact match of Iron Man?

Options are :

  • +["Iron Man"]
  • {Iron Man}
  • ("Iron Man")
  • -[Iron Man] (Correct)

Answer : -[Iron Man]

You are explaining the process of Google Query to a client. The client wants to understand how
Google can create a tiny explanation and introduction of each website before you actually click on
the link. Where does Google store the snippets of information that describe each entry in a search
result?


Options are :

  • Google web server
  • Directly from the web page
  • Doc server (Correct)
  • Index servers

Answer : Doc server

Terri has created a website for her web design business. Through her SEO efforts and good web
content, her site has reached the top position in Google's organic search results for certain
keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She
does not, however, use this phrase in her Google AdWords ads. Is this a problem according to
Google AdWords policies?


Options are :

  • No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
  • . No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements
  • Yes, Terri must add this phrase to her Google AdWords advertisements too.
  • Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google. (Correct)

Answer : Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.

Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and 

accurately edit the destination URL for his company's Google AdWords ads, without having to edit

them each, individually. What's the best way for Jerry to edit the entire destination domain for his
company?

Options are :

  • . Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval
  • Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns
  • Jerry can do this through Google AdWords editor and the Campaign Manager.
  • Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option. (Correct)

Answer : Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

You are managing an AdWords campaign for your organization. You have two assistants who
work with you to manage several ads through the Google AdWords Editor. You'd like to leave
comments to items in the AdWords Editor to help communicate changes, inform your assistants,

and allow them to respond to your queries. What's the correct path to leave a comment on an item
in Google AdWords Editor?


Options are :

  • You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
  • You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
  • You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
  • You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab. (Correct)

Answer : You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

You manage six accounts through My Client Center. You have just hired an assistant to help
manage the accounts, and you want her to manage three of the six accounts. Which of the
following procedures describes the correct process to allow your assistant to manage the three
accounts, while still retaining access to all of the accounts?

A.
B.
C.
D. 

Options are :

  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC. (Correct)
  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
  • You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

Answer : You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent
Google AdWords clicks. The client reports that he thinks something is amiss with his account, and
thinks someone has changed the budget. How can Alice review any changes to the account and, if
necessary, determine if someone has made changes to the account's budget?


Options are :

  • Alice should use the My Client Center.
  • Alice should use the Change History Tool. (Correct)
  • Alice should use the AdWords Editor.
  • Alice should use the AdWords API.

Answer : Alice should use the Change History Tool.

Visit Other set of Questions

Set 1: Google Adwords Search Advertising Advanced
Set 2: Google Adwords Search Advertising Advanced
Set 3: Google Adwords Search Advertising Advanced
Set 4: Google Adwords Search Advertising Advanced
Set 5: Google Adwords Search Advertising Advanced
Set 6: Google Adwords Search Advertising Advanced
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