Google Adwords Search Advertising Advanced

There are three tools you can use to manage multiple accounts with Google AdWords. Which of
the following is NOT a tool you can use, to manage multiple accounts?

Options are :

  • AdWords Editor
  • My Client Center
  • Campaign Manager (Correct)
  • AdWords API

Answer : Campaign Manager

Oliver is managing the Google AdWords account for his company. He has created a daily budget
of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks
than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30-
day billing cycle?

Options are :

  • $20
  • $600 (Correct)
  • $720
  • It depends on the number of clicks on his ad

Answer : $600

Steve is managing several Google AdWords account for his clients. Steve would like a way to
prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his
clients' ads from appearing?

Options are :

  • Steve can use the 'IP Address Exclusion Tool' option in Account Manager. (Correct)
  • Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager
  • Steve can't block Google AdWords ads from appearing - he just shouldn't click on them
  • None of the above
  • Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager

Answer : Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

Gary is managing many different Google AdWords accounts for his clients. How many AdWords
accounts can be associated with a Google Account login

Options are :

  • 100
  • Unlimited
  • 10
  • 1 (Correct)

Answer : 1

Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

Options are :

  • The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
  • The Google Site Stats should be placed on a corner of Ben's sales page on his website
  • The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
  • The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite. (Correct)

Answer : The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google? 

Options are :

  • Paintings in Oil
  • Watercolor painting
  • Any phrase with the keyword oil painting, such as old oil paintings
  • Oil Painting (Correct)

Answer : Oil Painting

Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his
first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees
that this is a good goal. What term should Beth and Mark use to describe their goal in this
instance?


Options are :

  • . Client
  • Branding
  • Conversion (Correct)
  • . Direct response

Answer : Conversion

How often does Google calculate a quality score?

Options are :

  • Every time a keyword matches a search query (Correct)
  • Hourly
  • . Once
  • Daily

Answer : Every time a keyword matches a search query

You are managing an AdWords campaign for your organization. You have two assistants who
work with you to manage several ads through the Google AdWords Editor. You'd like to leave
comments to items in the AdWords Editor to help communicate changes, inform your assistants,
and allow them to respond to your queries. What's the correct path to leave a comment on an item
in Google AdWords Editor?

Options are :

  • You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
  • You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab (Correct)
  • You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
  • You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

Answer : You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab

You and a competitor in your region are competing for ad position based on a particular keyword.
Your competitor has recently stopped running their Google ads. What is likely to happen to your
advertisements?

Options are :

  • The quality score of your ad will decrease
  • The conversion rate for your ad will increase.
  • The number of clicks on your ad will likely go down.
  • The number of clicks on your ad will likely go up. (Correct)

Answer : The number of clicks on your ad will likely go up.

Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the
account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

Options are :

  • Fred won't have access to the account.
  • The client's ads will stop serving within 30 minutes (Correct)
  • Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
  • The client won't have access to the account.

Answer : The client's ads will stop serving within 30 minutes

Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?

Options are :

  • . Increase the bid for the ad
  • Change the ad to an image ad
  • Change the bid to match the first page bid estimate
  • Optimize the ad (Correct)

Answer : Optimize the ad

Google AdWords Editor allows you to export account information in four different formats. Which
of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

Options are :

  • Export Data (TXT) (Correct)
  • Export Spreadsheet (CSV)
  • Export Summary (HTML)
  • Export Data (TXT)

Answer : Export Data (TXT)

Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies? 

Options are :

  • New 2U Clothes
  • G-o-o-d-c-l-o-t-h-e-s
  • Newly Used Clothes! (Correct)
  • Best Clothes!

Answer : Newly Used Clothes!

Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that
the ad's past performance on this, and similar sites, and the landing page quality affect how
Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content
Networ

Options are :

  • The duration of the ad campaign
  • Rich media ads are given ranking priority over text ads
  • The ad group default bid (Correct)
  • Image ads are given ranking priority over text ads

Answer : The ad group default bid

You are investigating Google AdWords double-serving policy for a client. You learn that Google
AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also
learn that individuals advertising for themselves, or for their own businesses, may only have a
single AdWords account. Does Google have any exceptions for the number of AdWords account a
person can manage
?

Options are :

  • Yes, if you use a My Client Center account, you may have multiple accounts. (Correct)
  • Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product
  • No. All Google AdWords participants can have just one Google AdWords account.
  • Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

Answer : Yes, if you use a My Client Center account, you may have multiple accounts.

Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most
queries for her keywords. With this information Jane could adjust her budget accordingly, per
country. What tool can Jane use to determine which locations receive the most queries for her
keyword?


Options are :

  • Google Insights for Search (Correct)
  • International Keyword Query Tool
  • Region Targeting Tool
  • Google Analytics

Answer : Google Insights for Search

You have decided to put several of your Google AdWords accounts into a Manager Defined
Spend. With this approach, how will you be required by Google to pay for the billing?

Options are :

  • Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges
  • Bank transfer
  • Check or Wire Transfer (Correct)
  • Credit card

Answer : Check or Wire Transfer

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old
castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular
place for weddings, banquets, and parties. Which one of the following is the best choice for
targeting Sally's market to a very specific area?

Options are :

  • Country targeting
  • City targeting
  • Region and City targeting
  • Customized targeting (Correct)

Answer : Customized targeting

How many characters are Google AdWords clients allowed to use in their destination URL?

Options are :

  • 35 characters
  • 75 characters
  • 1,024 characters (Correct)
  • There is no limit, as the destination URL doesn't show in the advertisement.

Answer : 1,024 characters

You are a Google AdWords consultant for several clients in your city. One of your clients has
asked you to create a report for them that will show where their ads have appeared in the Google
Content Network. What report will you create for this client?

Options are :

  • Placement Performance Report (Correct)
  • Geographic Performance Report
  • Reach and Frequency Report
  • URL Performance Report

Answer : Placement Performance Report

Which of the following statements is true about CPM ads in the Google Content Network?

Options are :

  • . CPM ads are not allowed in the Google Content Network.
  • CPM ads require prepayment to participate in the Google Content Network.
  • CPM ads require text only in the Google Content Network.
  • CPM ads always occupy the entire ad space on a web page in the Google Content Network (Correct)

Answer : CPM ads always occupy the entire ad space on a web page in the Google Content Network

AdWords tools can be used for a variety of functions. Which of the following tools are components
of AdWords tools?
Each correct answer represents a complete solution. Choose all that apply. 

Options are :

  • . Ad creation tools
  • A,B,C,D (Correct)
  • AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools? Each correct answer represents a complete solution. Choose all that apply.
  • Account management tools
  • Keyword tools

Answer : A,B,C,D

You are a Google AdWords consultant for several clients in your city. One of your clients has
asked you to create a report for them that will show where their ads have appeared in the Google
Content Network. What report will you create for this client?

Options are :

  • Geographic Performance Report
  • Placement Performance Report (Correct)
  • Reach and Frequency Report
  • URL Performance Report

Answer : Placement Performance Report

Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword
tools to generate keywords for his account, but would like a method to create a keyword list, based
on a webpage that lists all of his services. Is this possible with Google AdWords?

Options are :

  • Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
  • Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
  • Yes, Ben should use the Keyword Tool's website content option. (Correct)
  • No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.

Answer : Yes, Ben should use the Keyword Tool's website content option.

Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google
AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC
bid for the keywords he's generated. At what percentage of the time does Google say, that their
suggested value should deliver ads in the top position ?


Options are :

  • 75 percent
  • 50 percent
  • . Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
  • 85 percent (Correct)

Answer : 85 percent

You are reviewing your conversions from Google AdWords. If you are tracking conversions using
the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how
many conversions from Google AdWords would you actually count?

Options are :

  • 60 percent
  • 45 (Correct)
  • 75
  • 1.66

Answer : 45

Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his
business, so he's hired you to help him create an ad with customized location targeting. You tell
Jeff that he has three choices, when it comes to customized location targeting in Google AdWords.
Which of the following is not a valid choice for the customized location targeting?

Options are :

  • Selecting a point on the map
  • Entering a physical address
  • Using a triangulation approach based on a phone number (Correct)
  • Using a multi-point targeting approach

Answer : Using a triangulation approach based on a phone number

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer
wants the Google AdWords to appear anywhere other than the Google Search and Search
Partners. How can Doug edit this ad to appear only in Google Search?

Options are :

  • Open the ad page and then choose the Settings tab to edit where the ad will appear.
  • Open the campaign page and then choose Search Listings to edit where the ad will appear.
  • Open the campaign page and then choose the Settings tab to edit where the ad will appear (Correct)
  • Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.

Answer : Open the campaign page and then choose the Settings tab to edit where the ad will appear

George has hired you to help create a new Google AdWords campaign. George is concerned
about the costs of the ads and wants to keep his advertising costs to a minimum, while still
attracting solid leads for his business. Which of the following options would best achieve George's
goal?

Options are :

  • You should advice George to use the CPM method.
  • You should use the narrower matching options to give George good clicks for his budget. (Correct)
  • You should use the broader matching option to give George much-needed exposure.
  • You should use the negative keywords to filter out words that don't apply to George's busin ess.

Answer : You should use the narrower matching options to give George good clicks for his budget.

A client wants to include a video advertisement as part of their network advertisements. They're
concerned, however, about the type of cookies that Google uses. What type of cookie does
Google use in the Google Content Network advertising services?

Options are :

  • DART cookies (Correct)
  • . Persistent cookies
  • Session cookies
  • Third party cookies

Answer : DART cookies

Jeffery is creating a text ad for his web-based business and he's hired you to help him create and
manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the
uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add
more text to his advertisement to talk about his business. How many characters is Jeffery allowed
for the ad text?

Options are :

  • 35 characters
  • 100 characters
  • 25 characters
  • 70 characters (Correct)

Answer : 70 characters

Visit Other set of Questions

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Set 6: Google Adwords Search Advertising Advanced
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