Google Adwords Reporting and Analysis Practice

Holly is the webmaster for her company's website and she would like to install and configure
Google Analytics. She has configured her website for the Google Analytics code but is uncertain
on what pages she should install the tracking code. Where does Holly need to install the Google
Analytics code ga.js in her website?

Options are :

  • On every page of her website (Correct)
  • On her home page
  • On her index page
  • On her Google Analytics destination URL

Answer : On every page of her website

You are working with an online sporting goods store in your city to organize and refine their
Google AdWords strategy. The store manager has created different ads under one campaign and
is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following
is a reason to create separate campaigns for different products the store offers?

Options are :

  • Multiple campaigns allow the store to target multiple countries.
  • Multiple campaigns will reduce the cost per click.
  • Only with multiple campaigns can the store use the geographical locations.
  • With multiple campaigns in one account you can set different daily budgets. (Correct)

Answer : With multiple campaigns in one account you can set different daily budgets.

When you create a custom report in Google Analytics there are two criterion that you may use.
What are they?

Options are :

  • Metrics and Facets
  • Dimensions and Metrics (Correct)
  • Views and Reports
  • Views and Visitors
  • None of the above

Answer : Dimensions and Metrics

When you create a custom report in Google Analytics there are two criterion that you may use.
What are they?

Options are :

  • Dimensions and Metrics (Correct)
  • Metrics and Facets
  • Views and Visitors
  • Views and Reports

Answer : Dimensions and Metrics

Ronnie has created a mobile phone application that people can download to their mobile phones.
The application is a calendaring service that shows people what bands are playing at different
nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because
that's when people, he believes, are making plans to see different bands. How can Ronnie
schedule his Google AdWords ads to run in the evening hours only?

Options are :

  • Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
  • Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit (Correct)
  • Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
  • Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end

Answer : Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's
goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The
client does not sell a product or service as a result of the conversion, but only the free newsletter
is offered. The client has asked Doug to calculate the return on investment, for the conversions
that have been made as a result of the Google AdWords campaign. If the client is not selling a
product or service, how can Doug find the return on investment?

Options are :

  • You can't track the ROI if there's nothing for sale as a result of the conversion.
  • Doug would need to know the value of the newsletter. (Correct)
  • Doug needs to know what the final cost of the newsletter would be.
  • Doug needs to know the product cost of the client, to find the return on investment.

Answer : Doug would need to know the value of the newsletter.

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and
costumes for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would
you recommend for their different lines of products?

Options are :

  • Create a campaign based on their products and use placements to target their audience.
  • Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
  • Create one campaign for all of their products to maximize ad exposure.
  • Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes. (Correct)

Answer : Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.

You are a Search Engine Marketing consultant for a company that sells sunglasses online. The
company has asked you to help them install and configure Google Analytics. During the Google
Analytics configuration you tell the client that you can create three types of goals for their website
to track goal completion. Which one of the following is not one of the goals you can configure with
Google Analytics?

Options are :

  • Time on site goal
  • Pages per visit
  • Referrers (Correct)
  • URL destination goal

Answer : Referrers

Which of the following reports shows how many people saw the Google AdWords ad?

Options are :

  • Keyword performance report
  • Search query report
  • Reach and Frequency report (Correct)
  • Comparison View report

Answer : Reach and Frequency report

Jen has created six advertisements for her business. She really likes all of the ads and wants
them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to
rotate?

Options are :

  • Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
  • Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. (Correct)
  • Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
  • Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.

Answer : Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.

You have configured conversion tracking for your website as seen in the figure below. You would
like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your
shopping cart software. Assuming the total cost code snippet is valid, where does Google allow
you to enter variables to the code snippet?

Options are :

  • var google_conversion_format
  • var google_conversion_language
  • var Google_conversion id
  • var google_conversion_value (Correct)

Answer : var google_conversion_value

You are a Google AdWords consultant for a client. You've created a Google AdWords campaign
for your client's website and you've identified 30 keywords for the campaign. You'd like to use a
Google tool to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?

Options are :

  • AdWords Editor
  • Keyword Tool Supercharger
  • Google Analytics
  • Keyword Tool (Correct)

Answer : Keyword Tool

Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up
in the Google Content Network and Google Search but he's confused about placements and
keywords. You review Jerry's keyword list and website, and after making slight changes, they
appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is

Options are :

  • Jerry should use automatic placements with the CPC bidding.
  • Jerry should use managed placements with CPC bidding.
  • Jerry should use automatic placements with the CPM bidding. (Correct)
  • Jerry should use managed placements with CPM bidding.

Answer : Jerry should use automatic placements with the CPM bidding.

Andrea is the webmaster for her company's website that sells scrapbooking products online. She
wants to make sure that when she reviews data collected from Google Analytics, it doesn't include
statistics from people originating within her own domain. She creates a filter that excludes traffic
from her defined domain. How will Google determine whether the traffic visiting her website should
be included or excluded?

Options are :

  • Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
  • Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
  • Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
  • Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. (Correct)

Answer : Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

You have a website that informs readers about your business, offers a newsletter signup form,
allows readers to purchase software online, and includes a "contact us" form so visitors can ask
for more information. Which conversion tracking purpose would be most appropriateyou’re your
web page "contact us" if you wanted to track statistics?

Options are :

  • Sign-ups
  • View of a key page
  • Leads (Correct)
  • Other

Answer : Leads

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps
the latest twenty posts on the home page and the older posts are inside the blog. If users want to
view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince
the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the
report, however, Marsha is noticing a high bounce rate for the blog. Based on this information,
what do you suspect is the problem?

Options are :

  • All pages in the blog need to have the tracking code installed, not just the home page.
  • The tracking code doesn't work for blogs - only for static pages.
  • The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. (Correct)
  • The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

Answer : The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.

Lynn would like to track conversions for multiple events on her website. How many conversion
actions, also known as transaction types, can Lynn track with the Google AdWords conversion
tracking feature?

Options are :

  • 2
  • 30 (Correct)
  • 25
  • Unlimited

Answer : 30

Kelly has four ad groups for her consulting business and she's hired you to help her with her
Google AdWords organization. One of the first things you recommend to Kelly is to remove
duplicate keywords across the ad groups. Why have you asked Kelly to do this?

Options are :

  • Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. (Correct)
  • Duplicate keywords across the ad groups make the cost-per-click higher.
  • Duplicate keywords across the ad groups will double (if not more) her advertising costs.
  • Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.

Answer : Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.

You are a Google AdWords consultant to a company that sells sun glasses online. You're helping
them develop their keyword list and the client is confused as you've crossed off some of their
keywords. Which of the following keywords is not the same as 'sun glasses' and should be
included in the keyword list?

Options are :

  • Sun glasses
  • Sunglasses (Correct)
  • Sun-glasses
  • Sun Glasses

Answer : Sunglasses

Joan is creating a search query performance report in Google AdWords. Before Joan runs the
report, she would like to see what columns are included in the report. How can she see this
information from the Report Center?

Options are :

  • Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
  • Joan can click the "Sample Report" from the bottom of the Report Center.
  • Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report. (Correct)
  • Joan will need to run the report once to see the details included in the report.

Answer : Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.

You are working with an online sporting goods store in your city to organize and refine their
Google AdWords strategy. The store manager has created different ads under one campaign and
is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following
is a reason to create separate campaigns for different products the store offers?

Options are :

  • Multiple campaigns allow the store to target multiple countries.
  • Multiple campaigns will reduce the cost per click.
  • Only with multiple campaigns can the store use the geographical locations.
  • With multiple campaigns in one account you can set different daily budgets. (Correct)

Answer : With multiple campaigns in one account you can set different daily budgets.

You are a Google AdWords consultant for a client who sells sunglasses online. You've configured
conversion tracking for your client and are explaining the concept of conversions to your client.
There are two types of conversions that you need to explain to your client. What are the two types
of conversions that Google AdWords offers?

Options are :

  • Cost-per-conversion and click-per-conversion
  • 30-day conversions and Post-30-day conversions
  • Lead conversions and Sale conversions
  • One-per-click conversions and many-per-click conversions (Correct)

Answer : One-per-click conversions and many-per-click conversions

Henry is a Search Engine Marketing consultant to several clients. He's working with one client that
Henry believes needs to optimize their website. The client is using Google AdWords with some
success, but the result and cost-per-click could be better. The client doesn't understand why they
should optimize their website in order to get better results of Google AdWords. Which of the
following reasons is the best reason to optimize a website in relation to Google AdWords?

Options are :

  • An optimized website will receive a better landing page.
  • An optimized website will help organic search results.
  • An optimized website will receive a better quality score. (Correct)
  • An optimized website will receive more conversions.

Answer : An optimized website will receive a better quality score.

Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that
it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a
result of the advertising, what is his return on investment?

Options are :

  • $13,000
  • 162.5 percent (Correct)
  • 16.25 percent
  • $21,000

Answer : 162.5 percent

You are a Google AdWords consultant for a new client. The client has already set up a Google
AdWords campaign, but they aren't getting results yet. The client would first like for you to explain
the different columns of the Campaigns tab as seen in the figure. Your client is most interested in
which column would tell him how well the campaign is doing. What column tells the most
information about the campaign's overall performance?

Options are :

  • Average CPC
  • CTR (Correct)
  • Clicks
  • Impressions

Answer : CTR

Sid is trying to create a new conversion for his website's signup page, but he is facing difficulties.
Which of the following steps should Sid take, to create the conversion code?

Options are :

  • Click Settings, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
  • Click Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
  • Click Campaigns, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.
  • Click Reporting, choose Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. (Correct)

Answer : Click Reporting, choose Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.

Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe
has created eight goals but the data is time consuming to view and make use of. What tool, within
Google Analytics, can Joe use to make a better sense of the data he has collected?

Options are :

  • Analytics Manager
  • Filter Manager (Correct)
  • Website Profiler
  • Data Manager

Answer : Filter Manager

You are the manager of a large website for your organization and you are using Google AdWords.
You have installed Google Analytics and you are about to generate some reports for your site.
One of the goals for your site is to drive valuable traffic; you would specifically like to know about
choosing good keywords that will generate sale conversions. Based on this goal, which report
does Google suggest would be ideal for you to generate?

Options are :

  • Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab (Correct)
  • Content > Site Search > Search Terms
  • Goals > Funnel Visualization
  • Content > Top Landing Pages > Comparison View

Answer : Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab

Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to
create a chart that depicts new visitors only, what steps would he follow?

Options are :

  • From the Overview fly-out menu, he would choose New Visitors and click Apply.
  • From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
  • From the chart's drop-down menu, he would choose New Visitors and click Apply.
  • From the Pageviews drop-down menu, he would choose New Visitors and click Apply. (Correct)

Answer : From the Pageviews drop-down menu, he would choose New Visitors and click Apply.

John is reviewing his conversion tracking in his performance report in the Report Center. John is
interested in how the conversion tracking is calculated in the conversion columns. How is the
conversion rate calculated for the Cost/Conversion value?

Options are :

  • Total ad clicks divided by the total ad costs
  • Total cost divided by the ROI of the sale
  • Total cost minus the ad clicks
  • Total cost divided by the number of ad clicks (Correct)

Answer : Total cost divided by the number of ad clicks

Visit Other set of Questions

Set 1 : Google Adwords Reporting and Analysis
Set 2 : Google Adwords Reporting and Analysis
Set 3 : Google Adwords Reporting and Analysis
Set 4 : Google Adwords Reporting and Analysis
Set 5 : Google Adwords Reporting and Analysis
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