Google Adwords Reporting and Analysis Practice

What is the difference between a goal and funnel?

Options are :

  • A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.
  • A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal. (Correct)
  • A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.
  • A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.

Answer : A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.

If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an
exact match then which of the following would you choose?

Options are :

  • "pink umbrellas"
  • "pink+umbrellas"
  • [pink umbrellas] (Correct)
  • Pink umbrellas

Answer : [pink umbrellas]

On the Google AdWords Report Center feature, you can view several reports that you've created.
What's the maximum amount of reports that your account will save in the Report Center?

Options are :

  • 5
  • 20
  • 10
  • 15 (Correct)

Answer : 15

You are a Google AdWords consultant for a client who sells hair products online. You have
configured the conversion tracking code for the consultant's website and you need to get the code
to the web designer. Which of the following choices is the most appropriate for getting the code to
the web designer?

Options are :

  • There's no reason for the designer to add the conversion code - it's attached to the Google AdWords ad that your client is running on Google search and the Google Content Network.
  • You can create a guest account in the Google AdWords and send the designer a link to login into Google AdWords, access the conversion tracking, and copy the code.
  • You can copy and paste the code into an email message and send the code to the designer .
  • You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options. (Correct)

Answer : You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options.

You are the administrator of the Google Analytics account for your company. As an administrator,
you can create additional accounts that do not have the ability to modify the Google Analytics
settings. What type of account can you create within Google Analytics that will allow other
members of your organization to view your reports but not change the Google Analytics settings?

Options are :

  • Object viewers
  • Read only users
  • View reports only users (Correct)
  • Guest users

Answer : View reports only users

You are reviewing your return on investment for your Google AdWords and you believe you need
to optimize your Google AdWords to improve your ROI. Which of the following strategies can best
help your ROI?

Options are :

  • Use keywords in your ad title and text.
  • Create keywords for unadvertised parts of your website.
  • Use the Google Content Network.
  • Reduce the cost of your ads by improving the quality score (Correct)

Answer : Reduce the cost of your ads by improving the quality score

Martha is using conversion tracking on her website. One of the events that she would like to track
is: when people complete a request for more information form. Which pre-defined tracking label
does Google AdWords recommend for Martha and this conversion tracking?

Options are :

  • View of a Key Page
  • Purchase/Sale
  • Leads (Correct)
  • Sign-ups

Answer : Leads

You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

Options are :

  • Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
  • Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
  • Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits. (Correct)
  • Visitor loyalty reveals statistics about visitors who have visited your site before.

Answer : Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.

You are working with a client on their Google AdWords account. The client has been exploring the
Google AdWords tools and wants to know what the conversion optimizer does. Which of the
following is the best definition of the conversion optimizer?

Options are :

  • The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
  • The conversion optimizer uses your conversion data to get you more conversions at a lowe r cost. (Correct)
  • The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
  • The conversion optimizer helps you identify keyword lists and find negative keywords.

Answer : The conversion optimizer uses your conversion data to get you more conversions at a lowe r cost.

Google determines a quality score to evaluate keyword relevance. The higher the quality score,
the better the ad will perform for your site. There are several factors that go into determining your
quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and
what is the other factor

Options are :

  • History of Google AdWords
  • Domain name
  • Landing page (Correct)
  • Negative keywords

Answer : Landing page

Jane is using Google AdWords and she's receiving a moderate return on investment for budget.
Jane would like to use a targeting tool to help her improve her Google AdWords program. Which
of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

Options are :

  • Traffic Estimator
  • Google Analytics
  • Keyword Tool (Correct)
  • Conversion Tracking

Answer : Keyword Tool

Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a
large keyword list for his business. What problem may Tom encounter with a large keyword list?

Options are :

  • Too many keywords will consume Tom's entire budget.
  • None! Tom should include as many keywords as possible to generate clicks to his site.
  • Too many keywords will cause Tom's ad to not show in the Google Content Network.
  • Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks. (Correct)

Answer : Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's
goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The
client does not sell a product or service as a result of the conversion, but only the free newsletter
is offered. The client has asked Doug to calculate the return on investment, for the conversions
that have been made as a result of the Google AdWords campaign. If the client is not selling a
product or service, how can Doug find the return on investment?

Options are :

  • You can't track the ROI if there's nothing for sale as a result of the conversion.
  • Doug needs to know what the final cost of the newsletter would be.
  • Doug would need to know the value of the newsletter. (Correct)
  • Doug needs to know the product cost of the client, to find the return on investment.

Answer : Doug would need to know the value of the newsletter.

You are a consultant to a company that sells phone accessories online. They've hired you to help
them market their website; part of your services is to manage Google Analytics for the client. You
now need to create a filter for the client's work and you want to use a filter to help organize the
datA.Google Analytics provides three predefined filters. Which one of the following is not an
example of predefined filter in Google Analytics?

Options are :

  • User logins (Correct)
  • Excluding traffic from domains
  • Traffic to a subdirectory
  • Excluding trading from a specific IP address

Answer : User logins

John creates a report every week for his client. He customizes the report and would like to save
the options from week-to-week. Which of the following steps is the correct method to creating a
report template that John can use again?

Options are :

  • Reporting tab, Create New Report Template, Customize the report, and then Save Report Template (Correct)
  • Reporting tab, Create New Report, Customize the report, and then Name Your Report
  • Reporting tab, Create New Report, Customize the report, and then Save Report
  • Reporting tab, Create New Report, Customize the report, and then Save as Template

Answer : Reporting tab, Create New Report Template, Customize the report, and then Save Report Template

Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's
reviewing the scripts used to tag his pages and he's confused about which script does what so
he's called you for help. Don needs to know which script sends pageview information to Google so
that visits will be recorded in his reports. This is the script that has the account number that's
unique to his experiment. Which script does Don need?

Options are :

  • Control script
  • Tracking script (Correct)
  • Conversion script
  • User-ID script

Answer : Tracking script

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and
costumes for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would
you recommend for their different lines of products?

Options are :

  • Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
  • Create one campaign for all of their products to maximize ad exposure.
  • Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes. (Correct)
  • Create a campaign based on their products and use placements to target their audience.

Answer : Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.

What reporting portion of Google Analytics would you examine if you're interested in seeing your
most popular pages in your website?

Options are :

  • Web page views
  • E-commerce
  • Content (Correct)
  • Goals

Answer : Content

When you open Google Analytics for reporting, there are six categories of reporting. Which of the
following is one of the six categories of Google Analytics reporting?

Options are :

  • IP Addresses
  • Referrers
  • Visitors (Correct)
  • Sales

Answer : Visitors

You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is
reviewing the Google AdWords performance and they have been investigating the Report Center.
The client calls you for some information about the Reach and Frequency Report. What does this
report reveal?

Options are :

  • This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.
  • This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period. (Correct)
  • This report generates statistics for your entire account, or for a portion of your account.
  • This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.

Answer : This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.

You are configuring goals for a large complex website. How many goals can you create for each
website profile in Google Analytics?

Options are :

  • 20 (Correct)
  • 10
  • 50
  • 100

Answer : 20

Beth has added the conversion tracking code to her website for Google AdWords ads. She now
wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

Options are :

  • Beth can choose Reporting, Settings, Conversions, and then choose Stop
  • Beth can choose Reporting, Conversions, select the action, and then click Delete. (Correct)
  • Beth simply needs to remove the conversion tracking code from her header section on her web pages.
  • Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.

Answer : Beth can choose Reporting, Conversions, select the action, and then click Delete.

You help manage the marketing, promotion, and website of a company that sells software design
services online. You are reviewing the Google Analytics as seen in the figure below. In the below
figure, what does the highlighted section represent in Google Analytics?

Options are :

  • Bounce rate is the percentage of visits in which the person left your site from the landing p age. (Correct)
  • Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.
  • Bounce rate is the percentage of visits in which the person came to your site from another URL.
  • Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.

Answer : Bounce rate is the percentage of visits in which the person left your site from the landing p age.

How is an ad's Clickthrough rate calculated?

Options are :

  • It's the total number of clicks an ad receives from the Google Content Network.
  • It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
  • It's the number of clicks an ad receives divided by the number of impressions. (Correct)
  • It's the number of clicks an ad receives divided by the cost of each click.

Answer : It's the number of clicks an ad receives divided by the number of impressions.

When you begin to work with the Google Website Optimizer there are two essential pages you
need to identify. What are the two pages?

Options are :

  • Test page and conversion page (Correct)
  • Test page and live page
  • Landing page and conversion page
  • Landing page and conversion page

Answer : Test page and conversion page

Which Google AdWords tool should you use, if you want to see every search query that triggered
your ad?

Options are :

  • Google Analytics
  • Search Query Performance Report (Correct)
  • Keyword tool
  • Query Search tool

Answer : Search Query Performance Report

You have been using Google Analytics for your company for the past one year. You've created
several reports using Google Analytics and it's helped you make good decisions about your
website. You're currently considering sharing your data as part of the Analytics Benchmarking
Service. Your manager is in agreement with sharing the data as long as you can do so
anonymously. Based on this condition, which Data Sharing Settings would you be able to share in
the Benchmarking Service?

Options are :

  • You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
  • You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
  • You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
  • You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous. (Correct)

Answer : You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.

Which of the following statements best describes the relationship between Google AdWords and
the quality score?

Options are :

  • The higher a keyword's Quality Score, the better its ad position.
  • The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
  • The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
  • The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. (Correct)

Answer : The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

Joey has installed the Google Analytics code into all the pages of her site. She wants to make
certain she has installed the code properly. Which of the following is the most efficient method that
Joey can use to confirm she has installed the Google Analytics code properly?

Options are :

  • She should use the Google AdWords Editor to test each page of her site.
  • She should use the Google Analytics Test feature on the Google Analytics home page.
  • She should use the SiteScan tool on her site. (Correct)
  • She should visit each page of her site and then compare the traffic in Google Analytics cent er.

Answer : She should use the SiteScan tool on her site.

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