Google Adwords Reporting and Analysis Practice

You are using the Website Optimizer to test different versions of your landing page. One of your
primary goals is to determine which content draws visitors deeper into your website from your
landing page. You want to determine if people are just looking at your landing page and leaving, or
are they looking at content beyond the landing page. What type of a goal is this for Website
Optimizer?

Options are :

  • Content-driven
  • Tracking all movement past the landing page (Correct)
  • Time on page
  • Tracking multiple types of conversions

Answer : Tracking all movement past the landing page

You are a Search Engine Marketing consultant for a company that sells sunglasses online. The
company has asked you to help them install and configure Google Analytics. During the Google
Analytics configuration you tell the client that you can create three types of goals for their website
to track goal completion. Which one of the following is not one of the goals you can configure with
Google Analytics?

Options are :

  • URL destination goal
  • Pages per visit
  • Referrers (Correct)
  • Time on site goal

Answer : Referrers

Jane has created an ad campaign for her business. The purpose of the campaign is to get people
to review information on her website about a service she provides. If Jane wanted to use
conversion tracking to see how her ads are performing for her campaign, how would she
configurethe tracking?

Options are :

  • Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
  • Jane should actually use Google Analytics for this task.
  • Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
  • Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page." (Correct)

Answer : Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."

What term does Google use to describe the Return on Investment for Google AdWords
campaigns?

Options are :

  • Return on Traffic
  • Return on Ad Spend (Correct)
  • Return on Ad Campaign
  • Return on Ad Investment

Answer : Return on Ad Spend

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a
campaign for her client and has configured tracking for performance and conversions. Her client
wants to know why Alice is so interested in conversions because a sale is a sale. The client
believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the
following is the best reason to track performance and conversions for the client?

Options are :

  • Alice can see which clicks are most valuable. (Correct)
  • Alice can see how good of a job she's doing.
  • Alice can see when people are buying products.
  • Alice can see from where people are clicking.

Answer : Alice can see which clicks are most valuable.

Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at
his keywords, he notices that there are three different status types next to his ads. Which of the
following is not one of the three status types Don is likely to see when he reviews his keywords
performance?

Options are :

  • Eligible
  • Ineligible (Correct)
  • Paused/Deleted
  • Disapproved

Answer : Ineligible

Marsha has added the Google Analytics tracking code to her website and she wants to view the
source of her web page to see that the code is installed properly. Where should the tracking code
be in the source code of her web page?

Options are :

  • Directly after the tag of her page
  • Directly after the tag of her page
  • Directly before the tag of her page (Correct)
  • None
  • Directly before the tag of her page

Answer : Directly before the tag of her page

Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred
enables the e-commerce tracking in his site's profile, where does he add the Google Analytics
tracking code to his site?

Options are :

  • The e-commerce tracking code should be included on the footer section of all pages in Fred's website.
  • The e-commerce tracking code should be included on all pages of Fred's website.
  • The e-commerce tracking code should be included on the shopping cart page of Fred's web site.
  • The e-commerce tracking code should be included on the receipt page of Fred's website. (Correct)

Answer : The e-commerce tracking code should be included on the receipt page of Fred's website.

Bob is explaining the concept of Google's Quality score to a client. Which of the following
statements is the most accurate definition of the Google Quality score calculation for ads?

Options are :

  • Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
  • Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad. (Correct)
  • Quality score is calculated daily based on the ad text, keywords, and landing page.
  • Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.

Answer : Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.

What term does Google AdWords assign to the specific selection of websites where you'd like
your advertisements to appear?

Options are :

  • Media selection
  • Managed placements (Correct)
  • Selective placements
  • Choice advertising

Answer : Managed placements

You are the webmaster for your organization. You have configured Google Analytics for the past
year and have configured several profiles for websites you manage. You would like to participate
in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics
account can participate in the Benchmarking Service?

Options are :

  • 10
  • 50
  • 1
  • All - all profiles must participate since the benchmarking service is set at the account level. (Correct)

Answer : All - all profiles must participate since the benchmarking service is set at the account level.

You are a consultant who manages Google Analytics for several clients' websites. One of your
clients has been reading about Google Analytics and would like to access their Google Analytics
report directly. You currently have Google Analytics configured to review multiple websites through
your account and you do not want your client to see the other account's reports. How can you
configure Google Analytics so that the client can see only their report in Google Analytics?

Options are :

  • You can create a new user with the access type "view reports only" for your client.
  • You will need to create a new profile for the user to access their report only.
  • You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
  • You can add a new user with the access type "view reports only" and then designate the website profile the new user can view. (Correct)

Answer : You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.

A conversion happens when a click on your ad leads directly to user behavior that you consider
valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords
consultant is to improve ROI for your clients. One of the things you've looked to optimize is the
recommended maximum cost-per-acquisition bid. What does the term recommended maximum
cost-per-acquisition bid mean?

Options are :

  • It's the ratio of the cost of advertising relative to the profit generated from conversions.
  • It's the average cost for each conversion.
  • It's the most you're willing to pay for each conversion.
  • It's the average of the keyword bids, weighted by the number of conversions for each keyw ord. (Correct)

Answer : It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.

Karen would like to use Google Analytics to see which sites are referring traffic to her site and the
amount of visits each site is sending to her web site. Which of the following choices is the correct
path for Karen to use inside of Google Analytics?

Options are :

  • Choosing Traffic Sources, then Inbound Links
  • Choose Traffic Sources, then Traffic Inbound, then Referring Sites
  • Choose Traffic Sources, then Referring Sites (Correct)
  • Choose Reports, then Traffic Sources, then Referrers

Answer : Choose Traffic Sources, then Referring Sites

Frankie is interested in using the Google Website Optimizer on her site. She has configured her
site with three different new landing pages and is ready to use the Google Website Optimizer.
Considering that Frankie has three landing pages to review, which type of Website Optimizer test
should she use?

Options are :

  • B/A test
  • A/B test (Correct)
  • Multi-variation test
  • Multivariate test

Answer : A/B test

Ronnie has created a mobile phone application that people can download to their mobile phones.
The application is a calendaring service that shows people what bands are playing at different
nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because
that's when people, he believes, are making plans to see different bands. How can Ronnie
schedule his Google AdWords ads to run in the evening hours only?

Options are :

  • Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
  • Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
  • Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
  • Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit (Correct)

Answer : Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

You've been running Google AdWords advertisements for your business for the past six months.
You're ready to improve your performance and you'd like to see data on low and high performing
ads. Which of the following reports will best help you in this instance?

Options are :

  • Keyword performance report
  • Ad performance report (Correct)
  • Account performance report
  • Placement performance report

Answer : Ad performance report

Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports
that have been created for her about her website. On one of her statistics Beth notices that the
performance bar has been staying grey. What does grey mean for the performance in the Google
Website Optimizer?

Options are :

  • There is not variation to measure.
  • The variation wasn't performing as well as the original.
  • The variation is performing at the same level as the original. (Correct)
  • The variation wasn't measured.

Answer : The variation is performing at the same level as the original.

Marty has hired you to create conversion tracking for his website. Marty's website allows people to
sign up for a free newsletter, download a tryout version of their software, and purchase the
software. Marty would like to use conversion tracking for all of these events. Is this possible?

Options are :

  • No, it is not possible to track conversion on multiple events.
  • Yes, you can track these events by using the Google Analytics'_trackPageview function.
  • No, you are limited to track conversions for newsletter signups or sales.
  • Yes, you can generate a conversion tracking code snippet for each of these actions. (Correct)

Answer : Yes, you can generate a conversion tracking code snippet for each of these actions.

Larry has configured a custom report in Google Analytics for his client. Larry can see the report
fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is
using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the
following, which one do you suspect is the problem for Larry's client?

Options are :

  • Larry's client has an outdated version of Firefox.
  • Larry's client is using Linux. (Correct)
  • Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
  • Larry's client doesn't have adequate permission to view the report.

Answer : Larry's client is using Linux.

You are a Google AdWords consultant for a new client that's having some trouble understanding
how Google AdWords works. The client is confused on bidding and budgeting. What is the
difference between a bid and budget?

Options are :

  • A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
  • A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
  • A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page. (Correct)
  • A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.

Answer : A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.

Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search
Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in
the different advertising venues. How can Eddie access the statistics for each venue

Options are :

  • Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
  • Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
  • Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
  • Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network. (Correct)

Answer : Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.

You want to create a Search Query Report for your client. Which of the following are the most
accurate steps to creating the report?

Options are :

  • Choose Reporting, Search Query Report, click Create Report (Correct)
  • Choose Reporting, Choose Keywords, click Create Report
  • Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
  • Choose Reporting, Search Query Report, choose Summary, click Generate Report

Answer : Choose Reporting, Search Query Report, click Create Report

Jen has created six advertisements for her business. She really likes all of the ads and wants
them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to
rotate?

Options are :

  • Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
  • Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
  • Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
  • Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. (Correct)

Answer : Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.

Which of the following is an example of a negative keyword option for the keyword wallet?

Options are :

  • No "wallet"
  • -wallet (Correct)
  • Old wallet
  • Neg:wallet

Answer : -wallet

Marsha wants you to create a Google AdWords report for her business. She has been using
Google AdWords for eight months and would like a report that shows statistics for ads that
appeared on specific domains or URLs in the Google Content Network. What report should you
create for Marsha?

Options are :

  • Ad performance report
  • Placement performance report (Correct)
  • Keyword performance report
  • URL performance report

Answer : Placement performance report

Shelly is configuring conversion tracking for her website business. Each sell on her site is worth
$35. If she wants to link the $35 sale to conversion, what field must she complete when she
creates a new action?

Options are :

  • Page security level
  • View-through conversion window value
  • View-through conversion search de-duplication value
  • Revenue for conversion field (Correct)

Answer : Revenue for conversion field

Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing
decisions about his website. Within the traffic sources reporting, what type of information would he
find in the direct traffic options?

Options are :

  • Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL. (Correct)
  • Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .
  • Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.
  • Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.

Answer : Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.

What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their
website but they want to convert even more customers?

Options are :

  • Website Optimizer (Correct)
  • Google AdWords
  • Google Analytics Benchmarking Service
  • Google Analytics

Answer : Website Optimizer

Visit Other set of Questions

Set 1 : Google Adwords Reporting and Analysis
Set 2 : Google Adwords Reporting and Analysis
Set 3 : Google Adwords Reporting and Analysis
Set 4 : Google Adwords Reporting and Analysis
Set 5 : Google Adwords Reporting and Analysis
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