Google Adwords Display Certification Practice Test

Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?


Options are :

  • None of the above
  • The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites. (Correct)
  • The contextual targeting allows the business owner to target specific demographics.
  • The contextual targeting allows the business owner to insert ads into a series of related We bsites.
  • The contextual targeting allows the business owner to target specific languages.

Answer : The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

According to Google, there are three primary benefits of YouTube for users and marketers. Which
one of the following is NOT one the primary benefits for users of YouTube as stated by Google?


Options are :

  • Access to the largest inventory of professional and user-generated videos in the world
  • Opportunity to participate on multiple platforms, allowing portability of content
  • Ability to engage with a massive community that is already interacting with the content
  • Online presence to sell items in an auction-style format using Google Checkout (Correct)

Answer : Online presence to sell items in an auction-style format using Google Checkout

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see
and edit the details of all the ad groups in her AdWords account. Which one of the following
approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords
account?


Options are :

  • Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
  • Sally should use the Ad groups tab from the Active Campaigns tab of her account.
  • Sally should use the Ad groups tab from the All online campaigns page of her account. (Correct)
  • Sally should use the downloadable AdWords editor for this feature.

Answer : Sally should use the Ad groups tab from the All online campaigns page of her account.

What is the size of a video companion banner required for expandable click-to-play YouTube
Video Ad?


Options are :

  • 300x35 (Correct)
  • 300x250
  • 50x50
  • 950x500

Answer : 300x35

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to
generate this performance report?


Options are :

  • Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  • Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
  • Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
  • Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option. (Correct)

Answer : Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

Which of the following is a 480x70 display overlay ad, which is shown while a video is being
played?


Options are :

  • In-Stream ads
  • Promoted videos
  • Mid-Page Units
  • InVideo ads (Correct)

Answer : InVideo ads

Which of the following reports shows how your keywords are performing across all campaigns or
in the selected campaigns?


Options are :

  • Ad report
  • Campaign report
  • Keyword report (Correct)
  • Search query report

Answer : Keyword report

Which of the following metrics gives the number of times the ad was shown?

Options are :

  • Click Through Rate (CTR)
  • Clicks
  • Average CPM
  • Impressions (Correct)

Answer : Impressions

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this
ad, you must follow some very specific requirements for the overlay to be accepted by YouTube.
Which one of the following statements is an accurate statement about the overlay advertisement?

 

Options are :

  • The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second. (Correct)
  • The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
  • The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
  • The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.

Answer : The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.

Which of the following metrics gives the number of times the ad was clicked divided by the number
of times the ad was shown?


Options are :

  • Click Through Rate (CTR) (Correct)
  • Average CPC
  • Average CPM
  • Clicks

Answer : Click Through Rate (CTR)

Which of the following is the least value for the maximum CPC bid?

Options are :

  • US$1.01
  • US$0.10
  • US$1.00
  • US$0.01 (Correct)

Answer : US$0.01

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?


Options are :

  • Partner Watch Pages
  • AdWords Auction (Correct)
  • YouTube Run-of-Site
  • YouTube Homepage

Answer : AdWords Auction

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How
long must Mary Jane's ad run before she can use this feature accurately?


Options are :

  • 7 days
  • 30 days (Correct)
  • 24 hours
  • 60 days

Answer : 30 days

You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no
conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Evaluate performance of campaign regularly.
B. Verify that your conversion code is set up correctly.
C. Increase bidding for successful sites.
D. Check the ad creative and the landing page to make sure they are well matched.


Options are :

  • C,D
  • B,C
  • A,C
  • B,D (Correct)

Answer : B,D

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is
NOT one of the three methods Fred can use to add managed placements to an ad group?


Options are :

  • Browsing the Web for placements with the Google AdWords toolbar (Correct)
  • Using the Placement tool
  • Manually adding
  • Copying from the automatic placement table

Answer : Browsing the Web for placements with the Google AdWords toolbar

Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ
Company. Howard and Hal want to review the videos performance to create a strategy to refine
the videos for better performance. YouTube Insight offers several different reporting features for a
YouTube account. Which one of the following is NOT one of the reporting features that YouTube
Insight offers for review?


Options are :

  • Community
  • Referrers (Correct)
  • Discovery
  • Views

Answer : Referrers

Which bidding strategy will you use if you are focused on building awareness of a product or brand
on the Google Display Network?


Options are :

  • Automatic CPC bidding
  • CPA bidding
  • CPM bidding (Correct)
  • Manual CPC bidding

Answer : CPM bidding

Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video
into the Google Content Network?


Options are :

  • Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
  • Gareth can use the Display Ad Builder and use a template with the video ad format. (Correct)
  • Service advertisements are not allowed in the Google Content Network.
  • Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.

Answer : Gareth can use the Display Ad Builder and use a template with the video ad format.

Google wants to make certain that Google Content Network consultants understand where people
are spending their time online. Google has identified four categories where people spend their
time online. Which of the following statements ranks Internet usage for web users from smallest to
largest percentage of time online according to Google?


Options are :

  • Content sites, communication sites, commerce sites, search sites (Correct)
  • Communication sites, content sites, commerce sites, search sites
  • Commerce sites, content sites, communication sites, search sites
  • Search sites, commerce sites, content sites, communication sites

Answer : Content sites, communication sites, commerce sites, search sites

If you are planning a reservation for the YouTube masthead, you'll need to create media that fits
the space for the full-width of the YouTube homepage. What size should your media be for the fullwidth
masthead?


Options are :

  • 960x250 pixels (Correct)
  • 900x300 pixels
  • 750x125 pixels
  • 800x200 pixels

Answer : 960x250 pixels

Which of the following is NOT a report format available for the performance report?

Options are :

  • .csv
  • .html
  • .doc (Correct)
  • .pdf

Answer : .doc

Carl has created a new company that provides language translation services for English-speaking
people in France. Carl would like to create a Google AdWords that would address people that
need his service. Which one of the following targeting options would be the best for Carl?


Options are :

  • Carl should target France, write the ad in French, and allow Google to translate the ad.
  • Carl should target the country of France and target the language of English. (Correct)
  • Carl should target either France or display his ad in English - he cannot do both.
  • Carl should target the country of France and display his ad in English.

Answer : Carl should target the country of France and target the language of English.

Ted wants to place an advertisement into an online game. Is this possible with the Google Content
Network?


Options are :

  • No, Google AdWords and YouTube do not address video games.
  • Yes, Google AdWords can include click to play ads through the Google Gadgets.
  • No, video ads can only be inserted into videos.
  • Yes, Google AdWords can use in-stream video ads in online games. (Correct)

Answer : Yes, Google AdWords can use in-stream video ads in online games.

Hal is considering a YouTube masthead for an ad campaign. There are several requirements on
size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the
1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when
a user clicks the masthead to see the video ad?


Options are :

  • 10MB (Correct)
  • 1MB
  • 100MB
  • 50MB

Answer : 10MB

Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only
pay when people click your ad. What other reason is valid for using the cost-per-click bidding?


Options are :

  • If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding. (Correct)
  • If you want to include video overlays ads, you must use cost-per-click bidding.
  • If you are creating a display ad, you must use cost-per-click bidding.
  • If you want to be included in Google Content Network, you must use cost-per-click bidding.

Answer : If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Which one of the following statements best describes the relationship between the quality score
and the cost-per-click of an ad in Google AdWords?


Options are :

  • The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
  • The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. (Correct)
  • The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
  • The higher a keyword's Quality Score, the lower the price you pay for each.

Answer : The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

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