Google Adwords Display Certification Practice Test

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this
ad, you must follow some very specific requirements for the overlay to be accepted by YouTube.
Which one of the following statements is an accurate statement about the overlay advertisement?


Options are :

  • The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
  • The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
  • The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
  • The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second. (Correct)

Answer : The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.

Todd is interested in creating text ads for the Google Content Network though his business partner
thinks he should use image ads. There are several reasons why Todd should use a text ad in the
Google Content Network. Which of the following is NOT a valid reason why Todd should use a text
ad in the Google Content Network?

Options are :

  • Todd can realize a lower cost per acquisition with text ads than with displays ads.
  • Todd can use text ads to address Google Content Network members that don't accept imag e ads.
  • Text ads are better than image ads to draw the users' attention. (Correct)
  • Text ads are the most versatile ad format with the widest reach across the web.

Answer : Text ads are better than image ads to draw the users' attention.

Google has some very specific recommendations for planning a display campaign. According to
Google, what is the top recommendation for planning an effective display campaign?


Options are :

  • Find your target audience.
  • Set your bids and budget.
  • Create your custom display ad.
  • Identify your goals. (Correct)

Answer : Identify your goals.

Carl has created a new company that provides language translation services for English-speaking
people in France. Carl would like to create a Google AdWords that would address people that
need his service. Which one of the following targeting options would be the best for Carl?


Options are :

  • Carl should target the country of France and target the language of English. (Correct)
  • Carl should target France, write the ad in French, and allow Google to translate the ad.
  • Carl should target either France or display his ad in English - he cannot do both.
  • Carl should target the country of France and display his ad in English.

Answer : Carl should target the country of France and target the language of English.

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How
long must Mary Jane's ad run before she can use this feature accurately?


Options are :

  • 30 days (Correct)
  • 24 hours
  • 60 days
  • 7 days

Answer : 30 days

In the Google Content Network, there are three bidding strategies that a Google AdWords
advertiser may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?


Options are :

  • Cost-per-click bidding
  • Cost-per-month bidding (Correct)
  • Cost-per-thousand bidding
  • Cost-per-acquisition bidding

Answer : Cost-per-month bidding

Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?


Options are :

  • The contextual targeting allows the business owner to target specific languages.
  • The contextual targeting allows the business owner to target specific demographics.
  • The contextual targeting allows the business owner to insert ads into a series of related We bsites.
  • The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites. (Correct)

Answer : The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?


Options are :

  • Average CPC
  • Clicks
  • Click Through Rate (CTR) (Correct)
  • Average CPM

Answer : Click Through Rate (CTR)

Which of the following is NOT an Ad format available through self-managed AdWords accounts?

Options are :

  • Image Ads (Correct)
  • Display Ads
  • Text Ads
  • Mobile Ads

Answer : Image Ads

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition
approach for her ads. If Jan uses this approach what must she also do?


Options are :

  • Jan must be a preferred Google vendor.
  • Jan must use the Conversion Optimizer. (Correct)
  • Jan must set her CPC maximum bids to a minimum of 25 cents.
  • Jan must also use Google Checkout.

Answer : Jan must use the Conversion Optimizer.

Which of the following is a Google property where display ads are eligible to appear?

Options are :

  • MSN
  • Wonder wheel
  • Yahoo
  • YouTube (Correct)

Answer : YouTube

Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's
audience?

Options are :

  • Use the Google Content Network for niche placements. (Correct)
  • Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  • Use Google AdWords for search marketing.
  • Use Google AdWords with hundreds of comic-book based keywords.

Answer : Use the Google Content Network for niche placements.

Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of
video advertising is Henry interested in using in the Google Content Network?


Options are :

  • Click-to-play video ad (Correct)
  • Overlay video ad
  • Video placement ad
  • In-stream video ad

Answer : Click-to-play video ad

Which of the following bidding strategies will you use if you are focused on a particular customer
action, such as leads or purchases?


Options are :

  • Automatic CPC bidding
  • CPM bidding
  • CPA bidding (Correct)
  • Manual CPC bidding

Answer : CPA bidding

You are a consultant for the HKQ Company. They have hired you to help them create videos for
YouTube. You advise them that one strategy they should consider is to use a promoted video for
YouTube. Which one of the following is the best description of a promoted video?


Options are :

  • A promoted video is a video that YouTube will promote to its users.
  • Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
  • A promoted video is a paid video placement on YouTube.
  • The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network. (Correct)

Answer : The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

Which of the following is a tool that helps you measure conversions and also helps you to identify
how effective are your AdWords ads and keywords for you?


Options are :

  • AdWords Display ad builder
  • Google analytics
  • Wonder wheel
  • AdWords conversion tracking (Correct)

Answer : AdWords conversion tracking

Jen has created a YouTube advertisement for her company and she is now interested in reviewing
her ad's performance over the past three weeks. She wants to examine a YouTube metric that will
tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?


Options are :

  • Play rate (Correct)
  • Clicks
  • Clickthrough rate
  • Conversions

Answer : Play rate

Which one of the following statements best describes the relationship between the quality score
and the cost-per-click of an ad in Google AdWords?


Options are :

  • The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. (Correct)
  • The higher a keyword's Quality Score, the lower the price you pay for each.
  • The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
  • The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

Answer : The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If
Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she
use?


Options are :

  • My Change History tool
  • Conversion optimizer (Correct)
  • Keyword tools
  • Display ad builder

Answer : Conversion optimizer

According to Google advertisers in the Google Content Network, you should use display ads
rather than text ads whenever possible. Which one of the following reason is the most compelling
reason why display ads are likely to perform better than text ads in the Google Content Network?


Options are :

  • Display ads are larger and can contain more information.
  • Display ads are more attractive than text ads.
  • Users' activities are different in Search than in the Google Content Network. (Correct)
  • Text ads aren't allowed in the Google Content Network.

Answer : Users' activities are different in Search than in the Google Content Network.

What is the size of the expanded background image required for expandable click-to-play
YouTube Video Ad?

Options are :

  • 950x500 (Correct)
  • 50x50
  • 300x225
  • 300x35

Answer : 950x500

Which of the following are the best practices for video content on YouTube?
A. Keep your videos to atleast 10 minutes.
B. Create videos that teach and engage the YouTube community on your services.
C. Update your content on regular basis.
D. Create videos that feature original content.


Options are :

  • B,C,D (Correct)
  • A,C,D
  • A,B,D
  • A,B,C

Answer : B,C,D

Bonnie has created a video that she would like to include in the Google Content Network as part of
her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone
clicking on her advertisement?


Options are :

  • Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account. (Correct)
  • Every time Bonnie's video is played she'll be charged for the click.
  • Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
  • Every time Bonnie's video appears (the opening image) she will be charged.

Answer : Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is
NOT one of the three methods Fred can use to add managed placements to an ad group?

Options are :

  • Using the Placement tool
  • Copying from the automatic placement table
  • Browsing the Web for placements with the Google AdWords toolbar (Correct)
  • Manually adding

Answer : Browsing the Web for placements with the Google AdWords toolbar

You have created an ad campaign for your company that sells business cards online. You want to
target specific types of Websites in the Google Content Network. How can you choose what types
of Websites your business card advertisement will appear on?


Options are :

  • The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.
  • The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
  • Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
  • You can choose where you ad will appear by using the managed placement options for the Google Content Network. (Correct)

Answer : You can choose where you ad will appear by using the managed placement options for the Google Content Network.

You are a consultant to a printing company in your community. The owner of the company wants
to create a video ad to use in the Google Content Network. What tool can you use to help the
owner choose topics that relate to his audience for the video ad? Make the best choice.


Options are :

  • YouTube search
  • Google search
  • Reservations tools
  • Placement tool (Correct)

Answer : Placement tool

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