Google Adwords Display Certification Practice Test

Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?


Options are :

  • The contextual targeting allows the business owner to target specific demographics.
  • The contextual targeting allows the business owner to target specific languages.
  • The contextual targeting allows the business owner to insert ads into a series of related We bsites.
  • The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites. (Correct)

Answer : The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the
company. You launch a new display campaign. After two weeks of launching the campaign, you
plan to exclude additional sites and change bids. According to AdWords display best practices,
what should you do before making significant changes to your display campaign?


Options are :

  • Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
  • Wait until your campaign has accrued five or more conversions and 100 or more clicks per site. (Correct)
  • Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe rsite.
  • Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.

Answer : Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.

You are a Google AdWords consultant for the HKY Company. They are interested in hiring your
firm to create a video ad about their company for YouTube. The HKY Company has asked for
what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the
maximum duration of this ad type?


Options are :

  • 10 minutes
  • 10 seconds
  • 30 seconds (Correct)
  • 60 seconds

Answer : 30 seconds

You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool
works and the four options for keywords this tool can utilize. Which one of the following is NOT a
feature of the keyword tool?


Options are :

  • Find additional keywords based on competitor's ads. (Correct)
  • Find additional keywords based on your existing keywords.
  • Find negative keywords based on irrelevant placement sites.
  • Find negative keywords based on existing keywords.

Answer : Find additional keywords based on competitor's ads.

You created a display ad to promote your brand. You want to measure the impact of your display
ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.
A. Use conversion tracking
B. Track Website traffic trends
C. Compare costs to leads
D. Lookat mouseover and interaction rate


Options are :

  • B,C,D
  • A,C,D
  • A,B,D (Correct)
  • A,B,C

Answer : A,B,D

Mark has created a new Google AdWords campaign and the ad has been running for three days.
Over the three days Mark has generated some sales from the ad, but he is curious as to how his
ad is really performing. How long does Google recommend before Google AdWords users begin
reviewing campaign performance too thoroughly?


Options are :

  • 10-15 days
  • 14-21 days (Correct)
  • 28-31 days
  • 5-6 days

Answer : 14-21 days

Chrissy wants to create advertisements for her business for the Google Content Network. She's
interested in creating engaging ads for the Google Content Network, but she doesn't know what
type of ads she is allowed to create. There are, she's learned, four different types of display ads in
the Google Content Network. Which of the following is NOT an ad type she can use in the Google
Content Network?


Options are :

  • Text ad
  • Video ad
  • Image ad
  • Audio ad (Correct)

Answer : Audio ad

When you create a new ad group in Google AdWords you have to name the ad group, create the
ad, and then what other action?


Options are :

  • Define the timeframe the ad should run within.
  • Define the keywords. (Correct)
  • Define the campaign the ad group belongs to.
  • Define the budget.

Answer : Define the keywords.

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads
they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first
position, but that her conversions have been so low. Why do all of Holly's ads have the position
metric of 1 for the YouTube average position?


Options are :

  • Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
  • Her ad is not a promoted video so it will always say "1" in this metric. (Correct)
  • The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
  • The metric of "1" actually means she was the only person with that keyword.

Answer : Her ad is not a promoted video so it will always say "1" in this metric.

Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting
for Holly as part of Google AdWords?

Options are :

  • Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price. (Correct)
  • No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
  • Yes, Google AdWords does allow customers to choose language and locations for a premium price.
  • No, Google AdWords doesn't target language or locations.

Answer : Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?


Options are :

  • Partner Watch Pages
  • YouTube Homepage
  • YouTube Run-of-Site
  • AdWords Auction (Correct)

Answer : AdWords Auction

Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content
Network settings. You've reviewed Juan's goals and you recommend to him that he create a
campaign just for the content network and a campaign just for Google search. Why would you
recommend this to Juan?


Options are :

  • It's easier to manage invoices for each Google search and the Google Content Network with this approach.
  • Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network. (Correct)
  • Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
  • It's easier to stop and restart ads independently with two separate campaigns.

Answer : Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?


Options are :

  • Targeting by location
  • Targeting by Spanish
  • Targeting by demographics
  • Targeting by language (Correct)

Answer : Targeting by language

Linda wants to create a YouTube ad that will appear on a partner watch page. According to
YouTube, there are three different ad formats that Linda can choose from. Which one of the
following is NOT one of the three ad format types for a partner watch page?


Options are :

  • InVideo
  • In-Stream
  • Overlay (Correct)
  • Display

Answer : Overlay

You are a consultant to a company that wants to advertise online, but they're wary of the Google
Content Network and display ads. You inform your client that most users spend more time away
from search sites and on blogs, news sites, and other web content. According to Google, how
much time do users spend on search sites such as Google.com?


Options are :

  • None
  • 10 percent
  • 5 percent (Correct)
  • 20 percent
  • 15 percent

Answer : 5 percent

You want to create a background image for an expandable YouTube video ad. What is the size of
the static background image that YouTube requires for the expandable YouTube video ad?


Options are :

  • 500x500
  • 300x250
  • 640x360
  • 950x500 (Correct)

Answer : 950x500

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition
approach for her ads. If Jan uses this approach what must she also do?


Options are :

  • Jan must use the Conversion Optimizer. (Correct)
  • Jan must be a preferred Google vendor.
  • Jan must also use Google Checkout.
  • Jan must set her CPC maximum bids to a minimum of 25 cents.

Answer : Jan must use the Conversion Optimizer.

John is working with a media coordinator to place ads on YouTube. What software service will the
media coordinator use to create .XML format reports for John?


Options are :

  • DART Sales Manager
  • DoubleClick
  • DART for Publishers (Correct)
  • Microsoft Excel

Answer : DART for Publishers

Lily has created a display campaign to help support her consulting business. She wants to create
more display ads based on themes and templates. Which Google AdWords tool will she use to
accomplish the task?


Options are :

  • Keyword tools
  • My Change History tool
  • Conversion optimizer
  • Display ad builder (Correct)

Answer : Display ad builder

Where can your ad NOT be shown with a Promoted Video if you do not live in the US?

Options are :

  • Homepage (Correct)
  • Browse pages
  • Search results pages
  • The Google Display Network

Answer : Homepage

Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his
website?

Options are :

  • The conversion code goes into the ad code, not the website code.
  • Header
  • Between the tags (Correct)
  • Footer

Answer : Between the tags

Jerry is using the video targeting tool as seen in the image given below to target channels.
His assistant, Annie, wants to know what the number 26,826 means in the image. What should
Jerry tell Annie?

A.
B.
C. 
D.Answer: C

Options are :

  • It is the total number of times the video channel has already been viewed on YouTube.
  • It is the average number of times per day the ad can be viewed on YouTube. (Correct)
  • It is the average number of impressions Jerry's ad will receive based on the video and the designated channel.
  • It is the number of other advertisers that have sponsored an ad on this YouTube channel.

Answer : It is the average number of times per day the ad can be viewed on YouTube.

Which of the following is one of the reserved media placements available on YouTube?

Options are :

  • Display ad builder
  • Partner Watch Pages (Correct)
  • AdWords Auction
  • Play rate

Answer : Partner Watch Pages

Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?


Options are :

  • There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
  • There is a $5 fee for the account activation. (Correct)
  • There is a $25 fee for the account activation.
  • There is no fee for the account activation.

Answer : There is a $5 fee for the account activation.

Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video
into the Google Content Network?


Options are :

  • Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
  • Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
  • Gareth can use the Display Ad Builder and use a template with the video ad format. (Correct)
  • Service advertisements are not allowed in the Google Content Network.

Answer : Gareth can use the Display Ad Builder and use a template with the video ad format.

You are helping a client create a YouTube advertisement and you tell them that they should use
their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client
does not understand what you mean by TV assets. What is a TV asset?


Options are :

  • Televisions show
  • TV budget for advertisements
  • Digital video that is television and Web-ready
  • TV commercials (Correct)

Answer : TV commercials

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