Google Adwords Display Certification Practice Test

Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of
video advertising is Henry interested in using in the Google Content Network?


Options are :

  • Video placement ad
  • Overlay video ad
  • Click-to-play video ad (Correct)
  • In-stream video ad

Answer : Click-to-play video ad

Which of the following is one of the reserved media placements available on YouTube?

Options are :

  • Partner Watch Pages (Correct)
  • AdWords Auction
  • Display ad builder
  • Play rate

Answer : Partner Watch Pages

You have created ad through Google AdWords that are targeted for YouTube. How can you create
a report on these ads?


Options are :

  • You can create a report for YouTube ads directly through the Google AdWords reporting fea ture (Correct)
  • You can create a report for YouTube ads through DART for Publishers.
  • You can create a report for YouTube ads through the YouTube ads placement feature.
  • You can not create a report specific to YouTube ads.

Answer : You can create a report for YouTube ads directly through the Google AdWords reporting fea ture

Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display
ad for the Google Content Network?


Options are :

  • Use a text ad.
  • Use the Adobe Ad Builder.
  • Hire a designer to create the display ad.
  • Use the Display Ad Builder. (Correct)

Answer : Use the Display Ad Builder.

Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only
pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

Options are :

  • If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding. (Correct)
  • If you want to include video overlays ads, you must use cost-per-click bidding.
  • If you are creating a display ad, you must use cost-per-click bidding.
  • If you want to be included in Google Content Network, you must use cost-per-click bidding.

Answer : If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Some advertisers would like to target YouTube through Google AdWords. There are two tools
available for these types of advertisers: the placement tool and what other tool?


Options are :

  • Traffic estimator tool
  • Video targeting tool (Correct)
  • Keyword tool
  • Google Content Network analysis tool

Answer : Video targeting tool

You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no
conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. 


A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.

Options are :

  • A,C
  • C,D
  • A,B
  • B,D (Correct)

Answer : B,D

Andrew wants to create a reservation for his ad in YouTube. His manager wants to know,
however, what is the minimum amount the reservation will cost. Which one of the following
represents the minimum media spend on a YouTube reservation will cost?


Options are :

  • $35,000 (Correct)
  • $10,000
  • $50,000
  • $25,000

Answer : $35,000

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to
generate this performance report?


Options are :

  • Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
  • Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  • Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option. (Correct)
  • Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

Answer : Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

Which of the following tabs will you use to see and edit details of all the ad groups in your
AdWords account?

Options are :

  • Status
  • Campaign
  • Ad groups (Correct)
  • Statistics

Answer : Ad groups

Robert has created a display ad for his business that sells photography equipment online. He has
created a large keyword list for his ad Google AdWords campaign - which is included in the
Google Content Network. What is likely to happen with an expansive, large keyword list?


Options are :

  • Robert's ad may be paused by Google because there's an abundance of keywords.
  • Robert will generate more sales.
  • Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
  • Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't. (Correct)

Answer : Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.

Bob is reviewing his Google AdWords for the Google Content Network, which has been running
for the past sixty days. Bob is interested in the view-through conversion tracking. What is
viewthrough conversion tracking?


Options are :

  • It's the cost of conversions that have happened after a user saw Bob's ad online.
  • It's the number of conversions that have happened from a video ad.
  • It's the conversion rate for ads in the Google Content Network.
  • It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad. (Correct)

Answer : It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

You are a consultant to John, who owns an online dog food company. You've recommended that
John include his Google AdWords to some very specific placement types. In fact, you've told John
that there are six different placement types he may choose from. Which of the following is NOT
one of the six placement types included as part of the Google Content Network placement types?


Options are :

  • Commerce (Correct)
  • Game
  • Video
  • Audio

Answer : Commerce

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is
NOT one of the three methods Fred can use to add managed placements to an ad group?



Options are :

  • Browsing the Web for placements with the Google AdWords toolbar (Correct)
  • Copying from the automatic placement table
  • Manually adding
  • Using the Placement tool

Answer : Browsing the Web for placements with the Google AdWords toolbar

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of
the following is an example of an in-stream ad in the Google Content Network?


Options are :

  • It's an ad that is displayed as part of the DoubleClick partnerships.
  • It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
  • It's an ad that is fed into the Google Content Network of sites partners.
  • It's an ad that shows at the end of a video. (Correct)

Answer : It's an ad that shows at the end of a video.

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp
and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?


Options are :

  • Transparent background images appear to float on the ad's background. (Correct)
  • Transparent background images load faster in browsers.
  • Transparent background images allow the ad's background to be more pleasing to view.
  • Transparent background images allow the ad's background to fade through the image.

Answer : Transparent background images appear to float on the ad's background.

Hal is considering a YouTube masthead for an ad campaign. There are several requirements on
size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the
1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when
a user clicks the masthead to see the video ad?


Options are :

  • 50MB
  • 100MB
  • 10MB (Correct)
  • 1MB

Answer : 10MB

Lily has created a display campaign to help support her consulting business. She wants to find the
best keywords based on the site content. Which of the following Google AdWords tools will she
use to accomplish the task?


Options are :

  • My Change History tool
  • Conversion optimizer
  • Keyword tools (Correct)
  • Display ad builder

Answer : Keyword tools

Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If
Amy's immediate goal to increase her clickthrough rate which one of the following optimization
strategies is most appropriate?


Options are :

  • Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
  • Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
  • Amy should increase her advertising budget.
  • Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords. (Correct)

Answer : Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network
for his campaigns?


Options are :

  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab. (Correct)
  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
  • Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

Answer : Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His
goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to
help with advertisements. Based on this information what type of bidding method would you
recommend to Ronnie?

 

Options are :

  • Cost per click (Correct)
  • Cost per acquisition
  • Cost per conversion
  • Cost per 1,000 impression

Answer : Cost per click

Which of the following is a type of internet-based advertising that allows the marketer to only target
ads to users who have visited the marketer's Website?

Options are :

  • Keyword targeting
  • Internet category marketing
  • Contextual targeting
  • Remarketing (Correct)

Answer : Remarketing

Which of the following tools will you use to identify potential ad group themes for your display
campaigns?

A. 
B. 
C. 
D. Answer: C

Options are :

  • Google trends
  • Wonder wheel (Correct)
  • Google analytics
  • Display ad builder

Answer : Wonder wheel

Ben has created 60 videos for YouTube that he uses to promote his software training company.
The videos are not promoted videos, but they are advertisements, informative sessions, and free
computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How
can he access this tool?


Options are :

  • Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
  • Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
  • Ben can use YouTube insight by click his account name in YouTube, then choosing Insight. (Correct)
  • Ben cannot use YouTube insight because his videos are not promoted videos.

Answer : Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.

You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in
the Google Content Network. Your client is interested in optimizing their advertising videos in
YouTube. You recommend that you and the client examine the YouTube reports to see how their
videos are performing as a basis for creating an improvement strategy. Where can you access the
YouTube video reports?

Options are :

  • At the bottom of the YouTube Insight page for the client's account (Correct)
  • Through Google Analytics
  • Through the Google Insights for Search tool
  • Using the Google AdWords Reporting tab

Answer : At the bottom of the YouTube Insight page for the client's account

Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He
would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for
YouTube ads?


Options are :

  • He must have added the Google AdWords Conversion Tracking code to his Website page. (Correct)
  • His ads must be prepaid.
  • He must have uploaded a promoted video on YouTube.
  • His YouTube ads must be placed through a YouTube reservations agent.

Answer : He must have added the Google AdWords Conversion Tracking code to his Website page.

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