Google Adwords Display Certification Practice Test

Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads
for YouTube for this time?


Options are :

  • Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
  • Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
  • Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling. (Correct)
  • Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.

Answer : Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.

Google recommends that Google AdWords users include negative keywords when building a
contextual advertisement. Why should users include negative keywords?


Options are :

  • It helps to ensure that an ad will appear along with competitors' ads.
  • It helps to ensure that searches with similar spelling would not appear on search results.
  • It helps to ensure that ads would not appear on irrelevant searches. (Correct)
  • It helps to ensure that an ad will appear when users search for an opposite keyword.

Answer : It helps to ensure that ads would not appear on irrelevant searches.

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to
generate this performance report?


Options are :

  • Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
  • Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  • Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option. (Correct)
  • Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.

Answer : Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

Google has some very specific recommendations for planning a display campaign. According to
Google, what is the top recommendation for planning an effective display campaign?


Options are :

  • Identify your goals. (Correct)
  • Create your custom display ad.
  • Set your bids and budget.
  • Find your target audience.

Answer : Identify your goals.

You are considering a YouTube standard autoplay ad for your client's ad campaign. The YouTube
standard autoplay ad is a 300x60 ad, and allows 30 seconds of playtime. What limitation does
YouTube place on this ad type that you must inform your client about?


Options are :

  • The first 30 seconds of the video will automatically play, but without sound. (Correct)
  • The ad will only play if the user clicks on the ad.
  • The video ad must have a companion file that will load when the user clicks the autoplay ad. The companion file loads a 950x500 video.
  • The video length cannot be more than 2 minutes total when the user clicks the ad.

Answer : The first 30 seconds of the video will automatically play, but without sound.

Martha has created a video that she would like to enter into YouTube as a promoted video. She
has completed the Google AdWords requirements but she would like her video to just be shown
on YouTube. Can Martha remove the video from the Google Content Network?


Options are :

  • Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
  • Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
  • Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords. (Correct)
  • Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.

Answer : Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see
and edit the details of all the ad groups in her AdWords account. Which one of the following
approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords
account?


Options are :

  • Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
  • Sally should use the downloadable AdWords editor for this feature.
  • Sally should use the Ad groups tab from the Active Campaigns tab of her account.
  • Sally should use the Ad groups tab from the All online campaigns page of her account. (Correct)

Answer : Sally should use the Ad groups tab from the All online campaigns page of her account.

Martha has launched a new business that sells used computer books online. She wants to use
Google AdWords to help brand her company and introduce her company to new users. Which one
of the following Google AdWords approaches would be best for Martha?


Options are :

  • Use a cost-per-impression campaign. (Correct)
  • Create keywords for unadvertised parts of her Website.
  • Use keyword insertion to make her ad more relevant to a diverse audience.
  • Target the right region and language of her business.

Answer : Use a cost-per-impression campaign.

You are managing a Google AdWords campaign for your company and you want to review every
search query that triggered your ad. Your goal is to determine what search queries were irrelevant
but yet triggered your ad. Based on the results you'll create negative keywords to keep these
search queries from triggering your ad in the future. What Google AdWords optimization tool can
you use?


Options are :

  • Website Optimizer
  • Placement tool
  • Account statistics
  • Search Query Performance tool (Correct)

Answer : Search Query Performance tool

Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans.
Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?


Options are :

  • Gourmet coffee
  • Specialty coffee
  • French roast coffee beans (Correct)
  • Gourmet coffee beans

Answer : French roast coffee beans

You are a Google AdWords consultant for several clients and you want to introduce them to
advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would
like to know several reasons why they should invest in YouTube. Which one of the following is a
valid statement about YouTube that would appeal to your client?


Options are :

  • People perform so many searches on YouTube that it is the second largest search engine in the world. (Correct)
  • YouTube advertising costs less than Google AdWords.
  • YouTube users watch close to 1 million videos per day.
  • Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.

Answer : People perform so many searches on YouTube that it is the second largest search engine in the world.

Honey wants to create an advertisement for her business which sells sunglasses online. She
would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement
method. How does the CPM bidding method work in YouTube?


Options are :

  • Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user. (Correct)
  • Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
  • Honey will pay a fee every time her ad is shown to a YouTube user.
  • Honey will pay a fee for her ad whenever people click on her ad.

Answer : Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.

Shelly has created an ad for the Google Content Network, and her ad has been running for four
days. Shelly decides that she needs to add some negative keywords to her campaign to refine the
results and the keywords that trigger her ad. How does Shelly add negative keywords for her
campaign?


Options are :

  • Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
  • Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords. (Correct)
  • Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
  • Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.

Answer : Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.

Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options
for Google AdWords. Which one of the following is NOT one of the three location options Deanna
can use?


Options are :

  • Country targeting
  • Customized targeting
  • Predictive targeting (Correct)
  • Region and city targeting

Answer : Predictive targeting

Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?


Options are :

  • Demographics
  • Geo-targeting (Correct)
  • Geo-caching
  • Nation targeting

Answer : Geo-targeting

Lily has created a display campaign to help support her consulting business. She wants to find the
best keywords based on the site content. Which of the following Google AdWords tools should she
use to accomplish the task?


Options are :

  • Conversion optimizer
  • My Change History tool
  • Keyword tools (Correct)
  • None
  • Display ad builder

Answer : Keyword tools

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How
long must Mary Jane's ad run before she can use this feature accurately?



Options are :

  • 7 days
  • 60 days
  • 30 days (Correct)
  • 24 hours

Answer : 30 days

Larry is contemplating managed placements in the Google Content Network. He'd like to use a
tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?


Options are :

  • Ads Diagnostic tool
  • Placement tool
  • Ad Planner tool (Correct)
  • Traffic Estimator tool

Answer : Ad Planner tool

Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain
that her ads rotate rather than show the same ads over and over. How can Anne ensure that her
ads will rotate when they're displayed?


Options are :

  • Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
  • Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
  • Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab. (Correct)
  • Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.

Answer : Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.

Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other
model can Cara use to get her advertisements on YouTube?


Options are :

  • Placement sales directly through Google Content Network selection
  • Performance-driven campaigns with CPC or CPM sales
  • CPM sales and video ad sales
  • Reservation-based model where placements are purchased directly through YouTube ad sa les (Correct)

Answer : Reservation-based model where placements are purchased directly through YouTube ad sa les

You are using YouTube Insights to review how well your videos have been performing. One of the
metrics you are reviewing is called "below the line" for your video. What does the below the line
metric tell you about your video?


Options are :

  • Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
  • Below the line indicates that users liked this portion of the video more than the rest of the video on average.
  • Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
  • Below the line indicates that users did not like this portion of the video as much as the rest of the video on average. (Correct)

Answer : Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.

Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless
the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the
ad?


Options are :

  • The Web browser will take the user to the advertiser's Website.
  • A new window will open with the advertiser's Website. (Correct)
  • The video the user is watching will stop and the advertiser's video will start.
  • The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.

Answer : A new window will open with the advertiser's Website.

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