Google Adwords Display Certification Practice Test

Which Display Ad Builder template is used by finance, education, and retail advertisers?

Options are :

  • Standard
  • Format-specific
  • Seasonal
  • Vertical (Correct)

Answer : Vertical

Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain
that her ads rotate rather than show the same ads over and over. How can Anne ensure that her
ads will rotate when they're displayed?


Options are :

  • Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
  • Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
  • Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab. (Correct)
  • Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.

Answer : Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.

 

Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If
Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she
use?


Options are :

  • My Change History tool
  • Display ad builder
  • Conversion optimizer (Correct)
  • Keyword tools

Answer : Conversion optimizer

Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has
hired you to help her choose the best ad type for the campaign. You tell her that there are three ad
formats for the masthead on YouTube. Which one of the following is NOT one of the three
masthead types?


Options are :

  • Expandable
  • Cooperative (Correct)
  • Standard
  • Tandem

Answer : Cooperative

Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network
for his campaigns?


Options are :

  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
  • Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab. (Correct)
  • Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

Answer : Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

You are a consultant for the HKQ Company. They have hired you to help them create videos for
YouTube. You advise them that one strategy they should consider is to use a promoted video for
YouTube. Which one of the following is the best description of a promoted video?


Options are :

  • A promoted video is a video that YouTube will promote to its users.
  • A promoted video is a paid video placement on YouTube.
  • Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
  • The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network. (Correct)

Answer : The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

You want to create a watch page companion ad for an expandable YouTube video ad. What is the
size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?


Options are :

  • 300x250 (Correct)
  • 640x360
  • 500x500
  • 950x500

Answer : 300x250

What is the maximum number of characters allowed for destination URL?

Options are :

  • 50
  • 100
  • 1024 (Correct)
  • 35

Answer : 1024

Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media
templates?


Options are :

  • Popular template
  • Format-specific template (Correct)
  • Vertical template
  • Seasonal template

Answer : Format-specific template

Which of the following AdWords performance reports shows details on the selected keywords and
organizes statistics by keyword?


Options are :

  • Keyword performance (Correct)
  • Ad performance
  • URL performance
  • Ad group performance

Answer : Keyword performance

Which of the following is a type of Internet based advertising?


Options are :

  • Remarketing (Correct)
  • Contextual targeting
  • Keyword targeting
  • Audience targeting

Answer : Remarketing

Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If
Amy's immediate goal to increase her clickthrough rate which one of the following optimization
strategies is most appropriate?


Options are :

  • Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
  • Amy should increase her advertising budget.
  • Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords. (Correct)
  • Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Answer : Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

What is the size of a mid-page units (MPU)?

Options are :

  • 330 x 330
  • 330 x 220
  • 300 x 250 (Correct)
  • 200 x 200

Answer : 300 x 250

Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting
for Holly as part of Google AdWords?


Options are :

  • No, Google AdWords doesn't target language or locations.
  • Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price. (Correct)
  • No, Google AdWords doesn't allow customers to choose geographical locations for advertisement.
  • Yes, Google AdWords does allow customers to choose language and locations for a premium price.

Answer : Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.

3Which of the following tools allows advertisers to specifically target YouTube through the
AdWords system?


Options are :

  • Ad Planner
  • Placement Tool (Correct)
  • Video Targeting
  • AdWords Conversion Tracking

Answer : Placement Tool

Which of the following reports shows the details of your ad groups' performance?

Options are :

  • Placement
  • Geographic
  • Ad group (Correct)
  • Demographic

Answer : Ad group

Jen has created a YouTube advertisement for her company and she is now interested in reviewing
her ad's performance over the past three weeks. She wants to examine a YouTube metric that will
tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?


Options are :

  • Clickthrough rate
  • Conversions
  • Clicks
  • Play rate (Correct)

Answer : Play rate

Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?


Options are :

  • There is a $5 fee for the account activation. (Correct)
  • There is a $25 fee for the account activation.
  • There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
  • There is no fee for the account activation.

Answer : There is a $5 fee for the account activation.

Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?


Options are :

  • Campaign advertiser
  • Display advertiser
  • Direct response advertiser
  • Brand advertiser (Correct)

Answer : Brand advertiser

Martha has created a video that she would like to enter into YouTube as a promoted video. She
has completed the Google AdWords requirements but she would like her video to just be shown
on YouTube. Can Martha remove the video from the Google Content Network?


Options are :

  • Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
  • Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
  • Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
  • Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords. (Correct)

Answer : Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.

If you are planning a reservation for the YouTube masthead, you'll need to create media that fits
the space for the full-width of the YouTube homepage. What size should your media be for the fullwidth
masthead?


Options are :

  • 960x250 pixels (Correct)
  • 900x300 pixels
  • 800x200 pixels
  • 750x125 pixels

Answer : 960x250 pixels

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads
they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first
position, but that her conversions have been so low. Why do all of Holly's ads have the position
metric of 1 for the YouTube average position?


Options are :

  • None
  • The metric of "1" actually means she was the only person with that keyword.
  • Her ad is not a promoted video so it will always say "1" in this metric. (Correct)
  • The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
  • Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

Answer : Her ad is not a promoted video so it will always say "1" in this metric.

Which bidding type is most suitable for driving traffic to a site with ads?

Options are :

  • Cost-per-visit
  • Cost-per-acquisition
  • Cost-per-thousand impression
  • Cost-per-click (Correct)

Answer : Cost-per-click

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of
the following is an example of an in-stream ad in the Google Content Network?


Options are :

  • It's an ad that shows at the end of a video. (Correct)
  • It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
  • It's an ad that is displayed as part of the DoubleClick partnerships.
  • It's an ad that is fed into the Google Content Network of sites partners.

Answer : It's an ad that shows at the end of a video.

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