Google Fundamentals of Digital Marketing Practise

When it comes to mobile, how would you define usability?

Options are :

  • The visitor’s general time on your site
  • The vistior’s purpose when on your site
  • The visitor’s experience on your site (Correct)
  • The visitor’s time navigating your site

Answer : The visitor’s experience on your site

“Because online attention spans are shorter, a  great hook or opening sentence is important to draw people in.? What is  this a best practice example of?

Options are :

  • Understanding the user journey
  • Being consistent in your approach to copy
  • Writing engaging online copy (Correct)
  • Keeping the target audience in mind

Answer : Writing engaging online copy

Google Adwords Search Advertising Advanced

When looking to advertise your business to mobile users, social media advertising can be really effective because…

Options are :

  • it doesn’t cost too much to spread your ads far
  • it allows you to target people who have ad blockers enabled
  • it allows you to target people based on their likes and interests (Correct)
  • it can be seen by people who aren’t logged into their accounts

Answer : it allows you to target people based on their likes and interests

There are lots of social media platforms out  there, but what is a benefit of using smaller, more niche social media  platforms for your business?

Options are :

  • People on niche platforms are more likely to engage with you
  • It enhances your brand to be seen on more specific social media platforms
  • Your content will be put in front of specific audiences (Correct)
  • Your content will be seen by a mix of different people, gaining more views and likes

Answer : Your content will be put in front of specific audiences

What are the benefits of using social media when looking to advertise your business locally?

Options are :

  • You can target ads to a specific local audience (Correct)
  • People trust local businesses on social media
  • People use social media more than they use search engines
  • You can make video ads promoting the area

Answer : You can target ads to a specific local audience

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

Digital marketing isn’t just about selling your  products internationally. It can be used to great effect for local  businesses. What do we mean by ‘local businesses’?

Options are :

  • A business that operates from a specific geographic location (Correct)
  • A business that only provides a service based product
  • A business that is within a 5km radius from the customer
  • A business that has existed within a community for more than 5 years

Answer : A business that operates from a specific geographic location

When looking to promote a business on social  media, what is a good way to grow your social media following or  engagement quickly?

Options are :

  • Overuse hashtags
  • Follow all of your competitors’ followers
  • Paid advertising (Correct)
  • Pay for followers

Answer : Paid advertising

Mobile apps are a great tool to engage with  customers on the go. What is one of the major benefits of a mobile app  over a website?

Options are :

  • Apps allow you to collate more data on your customers
  • Apps allow you to send push notifications (Correct)
  • Apps generally work on more mobile devices
  • Apps are easy to access on the app store

Answer : Apps allow you to send push notifications

Google Adwords Display Certification Practice Test

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Options are :

  • It helps a company identify its biggest competitors
  • It can enable a business to create a bank of content, which can be reused to create ads
  • It provides you with another channel to push sales and promotional messages to customers on a regular basis
  • It can improve sales by directing more traffic to your website (Correct)

Answer : It can improve sales by directing more traffic to your website

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

Options are :

  • Use a tool to harvest the keywords your competitors are using
  • Use all the usual keywords from your website in your advertising account
  • Ask your audience what they search for when looking for similar products
  • Use the Google Keyword research tool or Bing Keyword research tool (Correct)

Answer : Use the Google Keyword research tool or Bing Keyword research tool

When looking to promote your products and services locally, what are the benefits of using search engine ads?

Options are :

  • Everyone uses search engines
  • You can target ads to specific genders
  • You can target ads to a specific geographic area (Correct)
  • Search ads are cheaper than display adverts

Answer : You can target ads to a specific geographic area

Google Fundamentals of Digital Marketing Practise Test

When looking to create video content for your marketing strategy, what three best practices should you look to include?

Options are :

  • Short, relevant, include a call to action (Correct)
  • Short, technical, include a call to action
  • Short, entertaining, include a call to action
  • Relevant, short, entertaining

Answer : Short, relevant, include a call to action

When building a website for a business, what type of design should it have in order to be “mobile friendly??

Options are :

  • A scaled design
  • A visual design
  • An integrated design
  • A responsive design (Correct)

Answer : A responsive design

When it comes to knowing which social media  platforms to focus your efforts on, how can you work out which one will  work best for you?

Options are :

  • Compare follower numbers across platforms
  • Use online analytics tools to measure engagement (Correct)
  • See what competitor businesses are using
  • Ask friends and family which platforms they use

Answer : Use online analytics tools to measure engagement

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

When looking to promote a business on social  media, what is a good way to grow your social media following or  engagement quickly?

Options are :

  • Overuse hashtags
  • Follow all of your competitors’ followers
  • Pay for followers
  • Paid advertising (Correct)

Answer : Paid advertising

Why is it important to reach customers on their mobiles when advertising locally?

Options are :

  • People use their phones while they are on the go (Correct)
  • Ads are smaller in mobile devices and therefore cheaper
  • People prefer to receive adverts on their mobile
  • Everyone has a mobile phone

Answer : People use their phones while they are on the go

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

Options are :

  • Post a link
  • Create a listing (Correct)
  • Research competitors
  • Create an ad

Answer : Create a listing

Google Digital Sales Certification Exam Practice Test

When building a website for a business, what type of design should it have in order to be “mobile friendly??

Options are :

  • A visual design
  • A scaled design
  • An integrated design
  • A responsive design (Correct)

Answer : A responsive design

Fill in the blank: When search engines use  factors like geolocation, IP address and location based search terms to  produce geographically tailored results, this is called _____________.

Options are :

  • Organic search
  • Mobile search
  • Geo search
  • Local Search (Correct)

Answer : Local Search

When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

Options are :

  • Your physical location details (Correct)
  • Business registration number
  • Your social media links
  • An interactive map

Answer : Your physical location details

Google Adwords Search Advertising Advanced

When creating video marketing content on a budget, what is the first thing you should consider doing?

Options are :

  • Finding equipment to use
  • Shooting as much as you can and culling it later
  • Finding editing software
  • Planning your content (Correct)

Answer : Planning your content

Using social media for business purposes can be  very different to running personal profiles. If you’re looking to  attract people to your social network, what tone of voice should you  consider?

Options are :

  • Engaging & Inviting (Correct)
  • Stern & Serious
  • Fun & Inviting
  • Serious & Honest

Answer : Engaging & Inviting

Which of the following tools could be used to  gain an insight into the phrases and questions people search for about a  given subject online?

Options are :

  • Answer The Public (Correct)
  • EM Rush
  • Google Ads Editor
  • Facebook business manager

Answer : Answer The Public

Google Adwords Reporting and Analysis Practice

Which form of targeting would you use to display ads to people who have previously visited your website?

Options are :

  • Re-acquiring
  • Search advertising
  • Re-advertising
  • Re-targeting (Correct)

Answer : Re-targeting

Which of the following would be described as a good business goal to set for your social media campaigns?

Options are :

  • Increase overall profit
  • Increase customer satisfaction
  • Increase staff morale
  • Increase audience engagement (Correct)

Answer : Increase audience engagement

Why is it important to reach customers on their mobiles when advertising locally?

Options are :

  • Ads are smaller in mobile devices and therefore cheaper
  • Everyone has a mobile phone
  • People prefer to receive adverts on their mobile
  • People use their phones while they are on the go (Correct)

Answer : People use their phones while they are on the go

Google Adwords Display Certification Practice Test

When planning your display advertising, what does the word ‘placement’ mean?

Options are :

  • The exact location of your ad on search engine results pages
  • The size and position of your ad
  • The exact location of your ad on a particular page of a website (Correct)
  • The position of text within your ad

Answer : The exact location of your ad on a particular page of a website

Google Adwords Reporting and Analysis Practice

When it comes to email marketing, what do we mean by the term A/B testing?

Options are :

  • A/B testing means you send the same email twice to the same people
  • A/B testing means you can split your contacts alphabetically
  • A/B testing means it is spell checked and proofed, prior to hitting send
  • A/B testing means splitting your audience and sending each of them a different variation of your email (Correct)

Answer : A/B testing means splitting your audience and sending each of them a different variation of your email

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Options are :

  • Set up a web-based money transfer software like PayPal (Correct)
  • Use other platforms such as eBay or Etsy
  • Invest in a new website platform
  • Build an online store with an integrated payment system

Answer : Set up a web-based money transfer software like PayPal

Why is it important that you set goals when planning your display ad campaigns?

Options are :

  • To help determine the best way to collate customer data
  • To help determine the performance of your competition
  • To help determine the performance and allow for optimisation (Correct)
  • To help determine where your budget will be spent

Answer : To help determine the performance and allow for optimisation

Google Adwords Search Advertising Advanced

Which of the following is a benefit of search advertising over display advertising?

Options are :

  • Search ads are more likely to be clicked on
  • Search advertising is cheaper than display advertising
  • Search advertising allows ads to be created in multiple formats
  • Search advertising is shown to customers who are searching for your specific terms (Correct)

Answer : Search advertising is shown to customers who are searching for your specific terms

Fill the blank: When you link Google Ads with  Google Analytics you are able to understand which ________ are driving  performance.

Options are :

  • Organic keywords
  • Paid keywords (Correct)
  • Directories
  • Social media ads

Answer : Paid keywords

Which of the following is a key strategy for distributing your video content?

Options are :

  • Trust word-of-mouth to drive traffic to your videos
  • Pick one primary place to share your video content
  • Share videos across all of your digital marketing tools (Correct)
  • Send out a postcard to relevant mailing lists

Answer : Share videos across all of your digital marketing tools

Google Adwords Search Advertising Advanced

In the world of analytics, the time the user spent on your site is considered which type of data?

Options are :

  • Clocking
  • Conversion
  • Metric (Correct)
  • Dimension

Answer : Metric

Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Options are :

  • The ability to track shipping
  • Integrated invoicing
  • Automated complaints process system (Correct)
  • Stock control

Answer : Automated complaints process system

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

Options are :

  • The browser a user uses to visit the site
  • The time a user spends on the site (Correct)
  • The geographical location of the user
  • The device users access the site with

Answer : The time a user spends on the site

Google Adwords Search Advertising Advanced

When discussing display advertising, what is an ad network?

Options are :

  • A directory of lots of websites that sell the same products as you do
  • A way to get free traffic to your site
  • A platform allowing the advertiser to advertise on websites within the network (Correct)
  • An online store of images you can use within your content

Answer : A platform allowing the advertiser to advertise on websites within the network

When looking to expand your business internationally on social media, what should you do first?

Options are :

  • Analyse platforms popular in that area (Correct)
  • Not advertise at all, as other countries don’t like social advertising
  • Use popular phrases and memes for that area
  • Treat all social media channels the same

Answer : Analyse platforms popular in that area

How can you attract social media users to share your video content online?

Options are :

  • Use hashtags
  • Tag them in posts (Correct)
  • Make them funny
  • Use subtitles

Answer : Tag them in posts

Google Fundamentals of Digital Marketing Practise Test

If the analytics for your video campaign shows  people are only watching the first few seconds of your video, what can  you do to try and amend this?

Options are :

  • Delete the video and try again with edited content
  • Update the description to tell people more about the video (Correct)
  • Change how much your branding is shown in the video
  • Change the colours to be more eye-catching

Answer : Update the description to tell people more about the video

Fill the blanks: When advertising  internationally, you should make your business ______ to the new market,  consider the ___________ and any possible ___________ implications.

Options are :

  • affordable | customer needs | legal
  • exciting | customers needs | currency
  • accessible | supply chain | legal (Correct)
  • affordable | supply chain | language

Answer : accessible | supply chain | legal

What do website analytics allow you to do?

Options are :

  • Understand users behaviour and improve the effectiveness of your digital marketing efforts (Correct)
  • Predict your users next move based on previous data
  • Set up advertising accounts to drive continuous improvement
  • Interact with customers on your website to increase conversion

Answer : Understand users behaviour and improve the effectiveness of your digital marketing efforts

Google Fundamentals of Digital Marketing Practise Test

Which of the following factors can impact the open rate of your email campaigns?

Options are :

  • The number of images in your email
  • The opportunity for customers to opt-out
  • The amount of links contained in the email
  • The subject line of the email (Correct)

Answer : The subject line of the email

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

Options are :

  • Extract
  • Segment (Correct)
  • Sample
  • Partition

Answer : Segment

What is the benefit of using digital data?

Options are :

  • It can help you make informed decisions and improve online performance (Correct)
  • Digital data allows you to save money on offline analytics
  • Using digital data allows you to automatically reach more customers
  • Digital data is always 100% accurate

Answer : It can help you make informed decisions and improve online performance

Google Digital Sales Certification Exam Practice Test

How can your business benefit from video without making one yourself?

Options are :

  • Interacting with other people’s videos
  • Advertising on other people’s videos (Correct)
  • Sharing other people’s videos
  • Commenting on other people’s videos

Answer : Advertising on other people’s videos

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

Options are :

  • Email campaigns
  • Social advertising
  • SEM advertising
  • Retargeting (Correct)

Answer : Retargeting

Retargeting allows you to…

Options are :

  • Target people before they come to your website
  • Target users, based on the specific actions they take on your site (Correct)
  • Appear higher within the search results
  • Target people, based on their likes and interests

Answer : Target users, based on the specific actions they take on your site

Google Adwords Search Advertising Advanced

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

Options are :

  • Conversion
  • Metric
  • Access
  • Dimension (Correct)

Answer : Dimension

When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

Options are :

  • Location specific information
  • Product shots and detailed information
  • Personalised messages
  • Promotions and special offers (Correct)

Answer : Promotions and special offers

Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

Options are :

  • buy new domains for the country
  • move the whole business to that country
  • use online tools to help you understand where there’s a strong demand for your products (Correct)
  • replicate your current business in as many countries as possible

Answer : use online tools to help you understand where there’s a strong demand for your products

Google Adwords Reporting and Analysis Practice

When using analytics programmes on your website, which of these do not fall under the category of a metric?

Options are :

  • Unique visitors to your site
  • Browser users use to access your site (Correct)
  • Number of pages viewed per visit
  • Time users spend on your site

Answer : Browser users use to access your site

Analytics can help optimise your website for which of the following?

Options are :

  • For email templates & social media profiles
  • For different devices & social media profiles
  • For different devices, navigation & search (Correct)
  • For navigation, search & video campaigns

Answer : For different devices, navigation & search

Why should you avoid focusing on collecting as much data as possible?

Options are :

  • Spreadsheets have a limit on the amount of information they can store
  • The right information, at the right time, is more valuable (Correct)
  • Large amounts of data are harder to store online
  • Vast quantities of data will take a long time to process

Answer : The right information, at the right time, is more valuable

Google Fundamentals of Digital Marketing Practise Test

If you are looking to expand your company’s  presence online internationally, which of the following should you  consider with regards to your online content?

Options are :

  • Translated but also locally adapted for the audience (Correct)
  • Translated into the native language
  • Left the same, and not translated
  • Translated by an automated tool only

Answer : Translated but also locally adapted for the audience

How is a spreadsheet defined?

Options are :

  • An interactive computer application for the organisation, analysis and storage of data (Correct)
  • A tool for storing large amounts of numerical data, but not text-based data
  • A static collection of related data tables that can be queried to locate specific fields
  • A digital balance sheet to keep track of financial transactions

Answer : An interactive computer application for the organisation, analysis and storage of data

When it comes to web analytics, what insights can you gather using analytics tools?

Options are :

  • How people interact with your competitors’ websites
  • How you currently rank in search engines
  • What websites users visit after leaving your website
  • How people interact with your website (Correct)

Answer : How people interact with your website

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

When trying to increase the product sales on your website, one way to achieve this is to_________?

Options are :

  • provide the customer with relevant suggested purchases (Correct)
  • show them remarketing ads with a variety of products
  • send multiple follow up emails once a purchase has been made
  • include a pop up on your website that they have to action before continuing

Answer : provide the customer with relevant suggested purchases

When creating a presentation based on lots of data, what principle should you bear in mind?

Options are :

  • Show all the information available, to give your audience as much context as possible
  • Tailor your approach to your audience in order to tell a better story (Correct)
  • Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
  • Present all information in the same way because everyone interprets things similarly

Answer : Tailor your approach to your audience in order to tell a better story

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

Options are :

  • hierarchical (Correct)
  • alphabetical
  • price
  • a constantly changing

Answer : hierarchical

Google Adwords Search Advertising Advanced

When building your online product store, to make  it as effective as possible you should look to optimise the performance  by using images in what kind of way?

Options are :

  • Use images direct from the original manufacturer
  • Use detailed descriptions instead of images to help search engines
  • Ensure images are of a high quality (Correct)
  • Use images direct from the internet to ensure accurate file size

Answer : Ensure images are of a high quality

What is one of the benefits of using templates for your email marketing campaigns?

Options are :

  • Templates work better on mobile
  • You can reuse the same template (Correct)
  • You can duplicate the design of your website
  • They are always free

Answer : You can reuse the same template

When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

Options are :

  • Run advertising in other countries around the world
  • Find insights that can help you identify where to make improvements (Correct)
  • Bid higher within your SEM advertising account
  • Build better social media profiles

Answer : Find insights that can help you identify where to make improvements

Google Adwords Display Certification Practice Test

When using analytics on your website, what do we mean by the term ‘conversion’?

Options are :

  • The act of a user meeting a specific metric
  • The act of a user spending a certain amount of time on the site
  • The act of a user completing a goal (Correct)
  • The act of a user coming from a certain geographical location

Answer : The act of a user completing a goal

What can you do to help your videos appear in search results?

Options are :

  • Make the content really interesting
  • Clearly brand your videos
  • Give detailed descriptions of its content (Correct)
  • Include calls to action within the videos

Answer : Give detailed descriptions of its content

Which of the following is a benefit of display advertising over search advertising?

Options are :

  • Display advertising is cheaper than search advertising
  • Ads can appear at the top of search engine results pages
  • Display ads are more likely to be clicked on
  • Appearing on relevant websites offering advertising space (Correct)

Answer : Appearing on relevant websites offering advertising space

Google Adwords Search Advertising Advanced

Comment / Suggestion Section
Point our Mistakes and Post Your Suggestions