Google Adwords Search Advertising Advanced

Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?

Options are :

  • Three seconds (Correct)
  • One second
  • Ten seconds
  • One minute

Answer : Three seconds

You are managing a Google AdWords campaign for your company and your manager, Beth, is
meeting with you about the campaign. Beth would like to start using video ads as part of the online
marketing effort. She's hired a studio to create some ads featuring some of the products your
company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing
for the video ads. Which one of the following statements best describes an issue you'll need to
resolve for video ads based on this informati
on?

Options are :

  • There's no problem here - this is a great plan to share product information and keep prices low
  • There is a problem here - video ads don't use the CPM method, only the CPC method.
  • There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
  • There is a problem here - the CPM method charges for the opening image, even if the video isn't played (Correct)

Answer : There is a problem here - the CPM method charges for the opening image, even if the video isn't played

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

A client wants to include a video advertisement as part of their network advertisements. They're
concerned, however, about the type of cookies that Google uses. What type of cookie does
Google use in the Google Content Network advertising services?

Options are :

  • Third party cookies
  • Session cookies
  • DART cookies (Correct)
  • Persistent cookies

Answer : DART cookies

You manage six accounts through My Client Center. You have just hired an assistant to help
manage the accounts, and you want her to manage three of the six accounts. Which of the
following procedures describes the correct process to allow your assistant to manage the three
accounts, while still retaining access to all of the accounts?

Options are :

  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts
  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
  • You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC. (Correct)
  • You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

Answer : You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would
like to start with a small budget and see how the Google AdWords program works, before
investing too much money into the online advertising. Which of the following price description is an
accurate depiction of the cost of the Google AdWords program?


Options are :

  • Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25. (Correct)
  • Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25
  • Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.
  • Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.

Answer : Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.

Google Adwords Reporting and Analysis Practice

There are several reasons why you should optimize your Google AdWords advertising. Which of
the following is NOT one of the benefits you'll likely receive, by optimizing your keywords?

Options are :

  • Your advertising costs will be lower
  • Your advertising will become more effective.
  • You'll reach a more diverse audience. (Correct)
  • Your quality score will be higher.

Answer : You'll reach a more diverse audience.

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but
one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which
one of the following is an improvement Martha should try, to optimize her ads?

Options are :

  • Increase the ad's cost per impression bid
  • Increase the ad's cost per click bid (Correct)
  • Change her ad to an image ad
  • Change the destination URL of her ad

Answer : Increase the ad's cost per click bid

You are managing a Google AdWords account for your company. Your manager informs you that
she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also
get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive? 

Options are :

  • Use the conversion optimizer
  • Use the ad scheduling option
  • Use the automatic bidding option (Correct)
  • Use a CPM ad campaign

Answer : Use the automatic bidding option

Google Adwords Display Certification Practice Test

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve

his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer.
Which of the following statements best describes, what the Website Optimizer does for
webmasters and Google AdWords participants?

Options are :

  • Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left
  • Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site. (Correct)
  • Google's Website Optimizer is a tool that will automatically optimize web pages.
  • Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.

Answer : Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of
keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but
wants to make certain that people are really searching for Indiana corn or something close to it.
Which matching type would you recommend to Beth?

Options are :

  • Phrase match keyword targeting (Correct)
  • Broad match keyword targeting
  • Exact match keyword targeting
  • Negative match keyword targeting

Answer : Phrase match keyword targeting

Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to
centrally manage these Google AdWords accounts for all of her clients. What's the best tool
Wendy can use, to manage these AdWords accounts?

Options are :

  • Google AdWords Central Server
  • Google AdWords Campaign Manager
  • My Client Center (Correct)
  • AdWords Editor

Answer : My Client Center

Google Adwords Reporting and Analysis Practice

You are reviewing your conversions from Google AdWords. If you are tracking conversions using
the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how
many conversions from Google AdWords would you actually count?

Options are :

  • 60 percent
  • 45 (Correct)
  • 1.66
  • 75

Answer : 45

You are a consultant for the HKU Company and you're helping them brand their online presence.
You've worked with the company to create a video ad about their products. You've recommended
that they participate in the Google Network. Beth, your client, asks how the placement tool, which
you've recommended, will help them with their branding. What is a placement tool and how will it
help the HKU Company?

Options are :

  • The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
  • The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices (Correct)
  • The placement tool allows to choose where the video ads will be placed on the partner's we bsites
  • The placement tool will automate the placement of the video ad throughout the Google Net work

Answer : The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's
website with the intent of the site being able to be ranked high in the Google's organic listings.
Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and
'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

Options are :

  • Search engine marketing
  • . Organic marketing
  • Localized search results
  • Search engine optimization (Correct)

Answer : Search engine optimization

Google Adwords Search Advertising Advanced

Google currently supports four different mobile markup languages for mobile ads. Which one of
the following is NOT a mobile markup language that Google supports?

Options are :

  • Chtml (imode, etc)
  • Wml (WAP 1.x)
  • Xhtml (WAP 2.0)
  • SyncML (Open Mobile Alliance) (Correct)

Answer : SyncML (Open Mobile Alliance)

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer
wants the Google AdWords to appear anywhere other than the Google Search and Search
Partners. How can Doug edit this ad to appear only in Google Search?

A. 
B. 
C.
D. 

Options are :

  • Open the campaign page and then choose Search Listings to edit where the ad will appear.
  • Open the ad page and then choose the Settings tab to edit where the ad will appear.
  • Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
  • Open the campaign page and then choose the Settings tab to edit where the ad will appear . (Correct)

Answer : Open the campaign page and then choose the Settings tab to edit where the ad will appear .

You have searched Google and have noticed that your advertisement is not appearing. You've
checked the billing information and confirmed the ad approval status and confirmed that your ad is
approved and being billed properly. What other tool can you use to help resolve the problem with
your ad not appearing?

Options are :

  • Google Analytics Tool
  • Google Pack
  • Ads Diagnostic Tool (Correct)
  • Webmaster Tools

Answer : Ads Diagnostic Tool

Google Adwords Display Certification Practice Test

Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales
Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What
problems will Google AdWords have with this ad, based on this headline and content?

Options are :

  • Henry cannot use upper case letters in the content area.
  • Henry can only have one exclamation point per line.
  • Henry can only have one exclamation point. (Correct)
  • Henry cannot advertise cars in Google AdWords

Answer : Henry can only have one exclamation point.

Terri has created a website for her web design business. Through her SEO efforts and good web
content, her site has reached the top position in Google's organic search results for certain
keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She
does not, however, use this phrase in her Google AdWords ads. Is this a problem according to
Google AdWords policies?

Options are :

  • Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google. (Correct)
  • No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords
  • Yes, Terri must add this phrase to her Google AdWords advertisements too.
  • No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.

Answer : Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.

Google Adwords Reporting and Analysis Practice

Which of the following statements is true about CPM ads in the Google Content Network?

Options are :

  • CPM ads require prepayment to participate in the Google Content Network.
  • CPM ads are not allowed in the Google Content Network.
  • CPM ads always occupy the entire ad space on a web page in the Google Content Network. (Correct)
  • CPM ads require text only in the Google Content Network.

Answer : CPM ads always occupy the entire ad space on a web page in the Google Content Network.

Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have
a problem with Ned's site?

Options are :

  • No, as long as Ned's site isn't selling anything against Google's content policy.
  • Yes, because Google AdWords prohibits pop-up windows for visitors to websites. (Correct)
  • Yes, because the pop-up window offers a coupon that's good for one day only
  • No, because the pop-up window offers a discount to Ned's website visitors

Answer : Yes, because Google AdWords prohibits pop-up windows for visitors to websites.

How many times a day, can you change your daily budget for a Google AdWords campaign?

Options are :

  • One
  • Ten (Correct)
  • Thirty
  • As many times as you'd like to.

Answer : Ten

Google Adwords Display Certification Practice Test

Google AdWords has many categories of items and services for sale which they do not allow for
advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

Options are :

  • Cigars (Correct)
  • Cars
  • Political ads
  • Puppies

Answer : Cigars

Google AdWords has many categories of items and services for sale which they do not allow for
advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

Options are :

  • . Puppies
  • Cars
  • Cigars (Correct)
  • Political ads

Answer : Cigars

Julie's company has created a video ad for the Google Content Network and she has elected to
use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the
company will have to pay each time the video is played. What should Julie tell her manager about
the costs of the CPC pricing?

Options are :

  • The company will pay for each click to watch the video, as long as the person watches the video in its entirety
  • The company will pay for each click to watch the video.
  • The company will pay for each click on the video that leads a user to the destination websit e. (Correct)
  • The company will pay for each click on the video's stop button, as video ads are being playing automatically.

Answer : The company will pay for each click on the video that leads a user to the destination websit e.

Google Fundamentals of Digital Marketing Practise Test

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past
several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.
How can she hide the deleted items through the AdWords Editor?

Options are :

  • Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
  • Juliet can hide the deleted items through the File menu and Preferences option
  • Juliet can hide the deleted items through the Tools menu and Settings option (Correct)
  • Juliet can hide the deleted items through the Account menu and Settings option

Answer : Juliet can hide the deleted items through the Tools menu and Settings option

Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most
queries for her keywords. With this information Jane could adjust her budget accordingly, per
country.What tool can Jane use to determine which locations receive the most queries for her keyword?

Options are :

  • Google Insights for Search (Correct)
  • International Keyword Query Tool
  • Region Targeting Tool
  • Google Analytics

Answer : Google Insights for Search

Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

Options are :

  • The Google Site Stats should be placed on a corner of Ben's sales page on his website.
  • The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
  • The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website
  • The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite. (Correct)

Answer : The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

Google Adwords Reporting and Analysis Practice

You are a Google AdWords professional explaining how your client should create a budget for
their Google AdWords campaign. The client is confused how Google AdWords determines the
lowest possible value for the highest position of the ad. You explain that Google AdWords uses a
combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a
more in-depth explanation. Which of the following is the best description how Google AdWords
determines ad ranks in search pages?

Options are :

  • Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
  • Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order
  • Google AdWords will divide the Ad Rank of the average bid of all ads competing you’re your keywords by your Quality Score, then round off to the nearest cent.
  • Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent. (Correct)

Answer : Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

Visit Other set of Questions

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Set 2: Google Adwords Search Advertising Advanced
Set 3: Google Adwords Search Advertising Advanced
Set 4: Google Adwords Search Advertising Advanced
Set 5: Google Adwords Search Advertising Advanced
Set 6: Google Adwords Search Advertising Advanced
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