Google Adwords Reporting and Analysis Practice

Gary is managing a website for his organization and he's been using Google Analytics for seven
months. Gary is now working to optimize page popularity on his site with Google Analytics.
There are two approaches to optimizing page popularity. One approach is to add high quality
referral sites to placement target. What is the other Google Analytics recommendation?

Options are :

  • Participate in the Google Analytics Benchmarking Service.
  • Increase the Google AdWords bids.
  • Find high performing keywords to add to your campaigns. (Correct)
  • Add more links within the existing URL to the pages to be optimized.

Answer : Find high performing keywords to add to your campaigns.

You are exploring Google Analytics for a website you have created. In Google Analytics, you
would like to configure the dashboard's graph to look like the one in the figure below. What are the
appropriate steps to create this graph measuring total visits and new visits for your website?

Options are :

  • From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
  • From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
  • From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits. (Correct)
  • From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.

Answer : From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.

Google Adwords Search Advertising Advanced

You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google
AdWords?

Options are :

  • (Revenue from sales - Advertising costs)
  • (Revenue from sales - Advertising costs)/Revenue from Sales
  • (Revenue from sales - Advertising costs)/Advertising costs (Correct)
  • (Revenue from sales - Advertising costs)/Duration of Ad

Answer : (Revenue from sales - Advertising costs)/Advertising costs

Mike is reviewing his Google AdWords goals and has decided that his primary goal for his
business and Google AdWords is to get more clicks. Which action would most likely lead to more
Google AdWords clicks for Mike?

Options are :

  • Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
  • Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
  • Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
  • Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling. (Correct)

Answer : Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.

You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?

Options are :

  • Any queries that search for "coffee cups" in quotation marks.
  • Only searches for "coffee cups" as it's using the exact match options.
  • Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
  • Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale. (Correct)

Answer : Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

Google Adwords Reporting and Analysis Practice

Todd has a Google AdWords advertisement that is performing well and creating conversions. This
Google AdWords is outperforming all other ads he's running and he'd like to generate more sales
from the ad. If you were consulting Todd, which of the following choices would you recommend for
the Google AdWords ad that is already performing well?

Options are :

  • Run the website optimizer
  • Increase the cost-per-click bids (Correct)
  • Add more keywords
  • Run Google Analytics

Answer : Increase the cost-per-click bids

You are a Search Engine Marketing consultant for a company in your city. Your client wants you to
create a report that will show them which ISP, hostname, and connection speed have driven the
most visits to your site. Which report could you run for your client within Google Analytics?

Options are :

  • Network properties (Correct)
  • Visitors overview
  • Visitor trending
  • Map overlay

Answer : Network properties

You are a Google AdWords consultant for a company that sells their software online. Your client is
using Google AdWords for search and as part of the Google Content Network. Your client also
uses your services for SEO. Today you meet with your client and they would like to add a way to
track and learn how users are interacting with their websites. What solution, of the following, would
be best for your client's objective?

Options are :

  • Google AdWords Editor
  • Google Sponsored Listing
  • Google Conversion Tracking
  • Google Analytics (Correct)

Answer : Google Analytics

Google Digital Sales Certification Exam Practice Test

Carrie is reviewing the Google AdWords concept of quality score. Which of the following
statements is most accurate about the quality score of an advertisement?

Options are :

  • The higher the quality score, the higher the bid for the ad position.
  • The lower the quality score, the higher the Google AdWords costs, and the better the ad po sition
  • The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition. (Correct)
  • The lower the quality score, the lower the Google AdWords costs.

Answer : The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition.

Consider a Web developer who wants to track events on his site but these events do not generate
a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash
event. How can the developer track these events?

Options are :

  • Unless the event can trigger a pageview command, the Flash events cannot be tracked.
  • The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
  • The event can be tracked with the Google Analytics' _trackPageview function. (Correct)
  • The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.

Answer : The event can be tracked with the Google Analytics' _trackPageview function.

Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to
enable the conversion optimizer for his campaign to try to improve his performance. He does have
Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom
need to use the conversion tracking?

Options are :

  • Keywords that are generating at least 1,000 impressions per day
  • 15 conversions within the last 30 days (Correct)
  • Participation in the Google Content Network
  • Website Optimizer setup for his account

Answer : 15 conversions within the last 30 days

Google Digital Sales Certification Exam Practice Test

You have configured conversion tracking for your website as seen in the figure below. You would
like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your
shopping cart software. Assuming the total cost code snippet is valid, where does Google allow
you to enter variables to the code snippet?

Options are :

  • var google_conversion_language
  • var google_conversion_format
  • ar Google_conversion id
  • var google_conversion_value (Correct)

Answer : var google_conversion_value

According to Google, the simplest type of conversion to track with Website Optimizer is visits to a
conversion page. You can also track several other types of goals. Which of the following is NOT a
goal you can track?

Options are :

  • Form submission
  • Multiple types of conversions
  • IP address or domain visits (Correct)
  • Time on page

Answer : IP address or domain visits

There are three primary goals for reporting and reviewing reports in Google Analytics according to
Google. Which of the following is NOT a primary goal of using Google Analytics?

Options are :

  • Driving valuable traffic
  • Decreasing unnecessary costs
  • Maximizing conversions of your website
  • Increasing web revenue (Correct)

Answer : Increasing web revenue

Google Digital Sales Certification Exam Practice Test

You have a website that informs readers about your business, offers a newsletter signup form,
allows readers to purchase software online, and includes a "contact us" form so visitors can ask
for more information. Which conversion tracking purpose would be most appropriateyou’re your
web page "contact us" if you wanted to track statistics?

Options are :

  • View of a key page
  • Leads (Correct)
  • Sign-ups
  • Other

Answer : Leads

Frank is a Google AdWords consultant for his client that has been running Google AdWords
advertisements for several years. The client would like Frank to generate a comprehensive report
of his Google AdWords performance. How far back in Google AdWords history can Frank go with
the Google AdWords Reports Center to create a historical report for his client?

Options are :

  • 6 months
  • Years (Correct)
  • 12 weeks
  • 30 days

Answer : Years

In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance
report. Where else can you see the information in the Placement Performance Report in Google
AdWords?

Options are :

  • You can see the details on your Account Performance Tab.
  • You can see the details on the Networks tab. (Correct)
  • You can see the details on your Keywords tab.
  • You can have the report emailed to you in .csv format.

Answer : You can see the details on the Networks tab.

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

When you configure a new action for Google AdWords conversion tracking, there is a customized
field called "other" and four other tracking purpose fields. Which of the following is not a valid
tracking purpose for conversion tracking?

Options are :

  • View of a key page
  • Signup
  • Download (Correct)
  • Purchase/Sale

Answer : Download

Joan is about to enroll in the Google AdWords for her travel agency for her European business.
She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target
multiple languages?

Options are :

  • Create four ads - one for each language.
  • Use English only, as it's the most common of the four languages she's targeting.
  • Create four ad groups - one for each language.
  • Create four campaigns - one for each language. (Correct)

Answer : Create four campaigns - one for each language.

Holly is creating a new custom report in Google Analytics. When Holly creates a new report how
many dimensions can she include in the report?

Options are :

  • Five (Correct)
  • Ten
  • Seven
  • One

Answer : Five

Google Adwords Display Certification Practice Test

Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool
works. Which of the following best defines how the Google Website Optimizer works?

Options are :

  • The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site. (Correct)
  • The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
  • The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some
  • The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website.With this information he can make adjustments for a better ROI.

Answer : The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.

QUESTION NO: 10
You are a Google AdWords consultant for a client. You've created a Google AdWords campaign
for your client's website and you've identified 30 keywords for the campaign. You'd like to use a
Google tool to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?

Options are :

  • Keyword Tool (Correct)
  • Keyword Tool Supercharger
  • AdWords Editor
  • Google Analytics

Answer : Keyword Tool

Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up
in the Google Content Network and Google Search but he's confused about placements and
keywords. You review Jerry's keyword list and website, and after making slight changes, they
appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is
branding?

Options are :

  • Jerry should use managed placements with CPM bidding.
  • Jerry should use automatic placements with the CPM bidding. (Correct)
  • Jerry should use managed placements with CPC bidding.
  • Jerry should use automatic placements with the CPC bidding.

Answer : Jerry should use automatic placements with the CPM bidding.

Google Digital Sales Certification Exam Practice Test

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce
reports to determine how well his sales have been in proportion to the traffic he's received. Ben
would like to see the ratio of actual sales from his website in relation to the amount of traffic he's
received. Within the e-commerce section of Google Analytics what report should Ben utilize?

Options are :

  • Conversion rate (Correct)
  • Total revenue
  • Average order value
  • Visits to Purchase

Answer : Conversion rate

Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as
he uses it to market his public speaking business. Mark would, however, like to assign a dollar
value for customers that complete the 'contact me' field on his website to track return on
investment for the marketing he has done to bring people to the site. If Mark considers each lead
worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50
value to?

Options are :

  • Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
  • Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. (Correct)
  • Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
  • Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.

Answer : Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.

Holly is the webmaster for her company's website and she would like to install and configure
Google Analytics. She has configured her website for the Google Analytics code but is uncertain
on what pages she should install the tracking code. Where does Holly need to install the Google
Analytics code ga.js in her website?

Options are :

  • On her home page
  • On her Google Analytics destination URL
  • On every page of her website (Correct)
  • On her index page

Answer : On every page of her website

Google Fundamentals of Digital Marketing Practise Test

You are a Google AdWords consultant for your client and you're helping them optimize their
Google AdWords ads to increase their return on investment. Google recommend three
optimization approaches to increase return on investment. Which of the following is NOT an
activity that you should do to improve ROI for your client's ads?

Options are :

  • Relate ads to their landing pages
  • Include deals and benefits (Correct)
  • Define a clear call-to-action
  • Filter out unqualified clicks

Answer : Include deals and benefits

Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to
create one of each report that Google offers. How many Google AdWords reports can Nancy
create for this client?

Options are :

  • 19
  • 17
  • 3
  • 11 (Correct)

Answer : 11

Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the
web. Kenny has designed the website, completed SEO work on the site, helped the client with
Google AdWords, and has just today installed the Google Analytics tracking code throughout the
site.
A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google
Analytics about the client's site. What do you suspect is the cause of problem?

Options are :

  • Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
  • Kenny won't see the statistics on the client's site because he's also using Google AdWords.
  • Kenny should wait for at least 24 hours before expecting to see the statistics generated. (Correct)
  • The client's site probably hasn't had any visitors yet

Answer : Kenny should wait for at least 24 hours before expecting to see the statistics generated.

Google Adwords Search Advertising Advanced

What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

Options are :

  • 1 hour per week
  • 15 minutes per week (Correct)
  • 24 hours per week
  • 36 hours per week

Answer : 15 minutes per week

Visit Other set of Questions

Set 1 : Google Adwords Reporting and Analysis
Set 2 : Google Adwords Reporting and Analysis
Set 3 : Google Adwords Reporting and Analysis
Set 4 : Google Adwords Reporting and Analysis
Set 5 : Google Adwords Reporting and Analysis
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