Google Adwords Reporting and Analysis Practice

Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales
from the ad. If you were consulting Todd, which of the following choices would you recommend for
the Google AdWords ad that is already performing well?

Options are :

  • Run Google Analytics
  • Run the website optimizer
  • Increase the cost-per-click bids (Correct)
  • Add more keywords

Answer : Increase the cost-per-click bids

Google Adwords Search Advertising Advanced

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps
the latest twenty posts on the home page and the older posts are inside the blog. If users want to
view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince
the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the
report, however, Marsha is noticing a high bounce rate for the blog. Based on this information,
what do you suspect is the problem?

Options are :

  • The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
  • The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. (Correct)
  • All pages in the blog need to have the tracking code installed, not just the home page.
  • The tracking code doesn't work for blogs - only for static pages.

Answer : The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.

Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use
conversion tracking on their website. Which one of the following reasons is the most compelling
and accurate reason to use conversion tracking along with Google AdWords?

Options are :

  • Conversion tracking helps the client see before and after performance for website optimizat ion.
  • Conversion tracking allows the client to see the profitability of a keyword. (Correct)
  • None
  • Conversion tracking allows the client to see overall website performance.
  • Conversion tracking allows the client to track changes in bids for better return on investme nt.

Answer : Conversion tracking allows the client to see the profitability of a keyword.

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's
goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The
client does not sell a product or service as a result of the conversion, but only the free newsletter
is offered. The client has asked Doug to calculate the return on investment, for the conversions
that have been made as a result of the Google AdWords campaign. If the client is not selling a
product or service, how can Doug find the return on investment?

Options are :

  • You can't track the ROI if there's nothing for sale as a result of the conversion.
  • Doug would need to know the value of the newsletter. (Correct)
  • Doug needs to know what the final cost of the newsletter would be.
  • Doug needs to know the product cost of the client, to find the return on investment.

Answer : Doug would need to know the value of the newsletter.

Google Adwords Search Advertising Advanced

Jane is using Google AdWords and she's receiving a moderate return on investment for budget.
Jane would like to use a targeting tool to help her improve her Google AdWords program. Which
of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

Options are :

  • Conversion Tracking
  • Google Analytics
  • Keyword Tool (Correct)
  • Traffic Estimator

Answer : Keyword Tool

Which of the following reports shows statistics for ad variations?

Options are :

  • Keyword performance report
  • URL performance report
  • Placement performance report
  • Ad performance report (Correct)

Answer : Ad performance report

Sam is reviewing the traffic that has landed on his website pages through the Google Analytics
reporting feature. Sam would like to review the most popular landing pages through the Content
section of Google Analytics. Which report type should Sam examine?

Options are :

  • Content by Title
  • Top Landing Pages (Correct)
  • Top Content
  • Content Drilldown

Answer : Top Landing Pages

Google Digital Sales Certification Exam Practice Test

You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?

Options are :

  • Only searches for "coffee cups" as it's using the exact match options.
  • Any queries that search for "coffee cups" in quotation marks.
  • Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale. (Correct)
  • Only search for "coffee cups" (lower cased) as it's using the case sensitive options.

Answer : Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

Kelly has four ad groups for her consulting business and she's hired you to help her with her
Google AdWords organization. One of the first things you recommend to Kelly is to remove
duplicate keywords across the ad groups. Why have you asked Kelly to do this?

Options are :

  • Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. (Correct)
  • Duplicate keywords across the ad groups will double (if not more) her advertising costs.
  • Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
  • Duplicate keywords across the ad groups make the cost-per-click higher.

Answer : Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.

Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the
web. Kenny has designed the website, completed SEO work on the site, helped the client with
Google AdWords, and has just today installed the Google Analytics tracking code throughout the
site.
A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google
Analytics about the client's site. What do you suspect is the cause of problem?

Options are :

  • Kenny won't see the statistics on the client's site because he's also using Google AdWords.
  • The client's site probably hasn't had any visitors yet.
  • Kenny should wait for at least 24 hours before expecting to see the statistics generated. (Correct)
  • Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics

Answer : Kenny should wait for at least 24 hours before expecting to see the statistics generated.

Google Adwords Display Certification Practice Test

Chris has recently started a Google AdWords campaign and he would like to include the
conversion tracking option. You advise Chris that it may take some time to see an accurate count
for the conversions based on the Google AdWords ad. How long does Google consider a
conversion after a click on Chris' Google AdWords ad?

Options are :

  • 60 days
  • 7 days
  • 30 days (Correct)
  • 10 days

Answer : 30 days

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce
reports to determine how well his sales have been in proportion to the traffic he's received. Ben
would like to see the ratio of actual sales from his website in relation to the amount of traffic he's
received. Within the e-commerce section of Google Analytics what report should Ben utilize?

Options are :

  • Average order value
  • Conversion rate (Correct)
  • Visits to Purchase
  • Total revenue

Answer : Conversion rate

There are three primary goals for reporting and reviewing reports in Google Analytics according to
Google. Which of the following is NOT a primary goal of using Google Analytics?

Options are :

  • Increasing web revenue (Correct)
  • Decreasing unnecessary costs
  • Driving valuable traffic
  • Maximizing conversions of your website

Answer : Increasing web revenue

Google Adwords Display Certification Practice Test

Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as
he uses it to market his public speaking business. Mark would, however, like to assign a dollar
value for customers that complete the 'contact me' field on his website to track return on
investment for the marketing he has done to bring people to the site. If Mark considers each lead
worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50
value to?

Options are :

  • Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. (Correct)
  • Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
  • Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
  • Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.

Answer : Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.

You are a consultant to a company that sells phone accessories online. They've hired you to help
them market their website; part of your services is to manage Google Analytics for the client. You
now need to create a filter for the client's work and you want to use a filter to help organize the
data. Google Analytics provides three predefined filters. Which one of the following is not an
example of predefined filter in Google Analytics?

Options are :

  • User logins (Correct)
  • Excluding traffic from domains
  • Excluding trading from a specific IP address
  • Traffic to a subdirectory

Answer : User logins

Joan is about to enroll in the Google AdWords for her travel agency for her European business.
She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target
multiple languages?

Options are :

  • Use English only, as it's the most common of the four languages she's targeting.
  • Create four ad groups - one for each language.
  • Create four ads - one for each language.
  • Create four campaigns - one for each language. (Correct)

Answer : Create four campaigns - one for each language.

Google Adwords Display Certification Practice Test

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a
campaign for her client and has configured tracking for performance and conversions. Her client
wants to know why Alice is so interested in conversions because a sale is a sale. The client
believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the
following is the best reason to track performance and conversions for the client?

Options are :

  • Alice can see how good of a job she's doing.
  • Alice can see which clicks are most valuable. (Correct)
  • Alice can see when people are buying products.
  • Alice can see from where people are clicking.

Answer : Alice can see which clicks are most valuable.

When you begin to work with the Google Website Optimizer there are two essential pages you
need to identify. What are the two pages?

Options are :

  • Landing page and conversion page
  • Test page and conversion page (Correct)
  • Test page and live page
  • Landing page and conversion page

Answer : Test page and conversion page

Lynn would like to track conversions for multiple events on her website. How many conversion
actions, also known as transaction types, can Lynn track with the Google AdWords conversion
tracking feature?

Options are :

  • 25
  • 2
  • 30 (Correct)
  • Unlimited

Answer : 30

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an
exact match then which of the following would you choose?

Options are :

  • "pink+umbrellas"
  • Pink umbrellas
  • [pink umbrellas] (Correct)
  • "pink umbrellas"

Answer : [pink umbrellas]

You are a Google AdWords consultant for your client and you're helping them optimize their
Google AdWords ads to increase their return on investment. Google recommend three
optimization approaches to increase return on investment. Which of the following is NOT an
activity that you should do to improve ROI for your client's ads?

Options are :

  • Include deals and benefits (Correct)
  • Define a clear call-to-action
  • Relate ads to their landing pages
  • Filter out unqualified clicks

Answer : Include deals and benefits

You have a website that informs readers about your business, offers a newsletter signup form,
allows readers to purchase software online, and includes a "contact us" form so visitors can ask
for more information. Which conversion tracking purpose would be most appropriate for your web
page "contact us" if you wanted to track statistics?

Options are :

  • Other
  • Leads (Correct)
  • View of a key page
  • Sign-ups

Answer : Leads

Google Fundamentals of Digital Marketing Practise Test

Joan is about to enroll in the Google AdWords for her travel agency for her European business.
She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target
multiple languages?

Options are :

  • Use English only, as it's the most common of the four languages she's targeting.
  • Create four ads - one for each language.
  • Create four campaigns - one for each language. (Correct)
  • Create four ad groups - one for each language.

Answer : Create four campaigns - one for each language.

Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that
it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a
result of the advertising, what is his return on investment?

Options are :

  • 16.25 percent
  • $13,000
  • 162.5 percent (Correct)
  • $21,000

Answer : 162.5 percent

In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance
report. Where else can you see the information in the Placement Performance Report in Google
AdWords?

Options are :

  • You can have the report emailed to you in .csv format.
  • You can see the details on the Networks tab. (Correct)
  • You can see the details on your Account Performance Tab.
  • You can see the details on your Keywords tab.

Answer : You can see the details on the Networks tab.

Google Adwords Search Advertising Advanced

You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google
AdWords?

Options are :

  • (Revenue from sales - Advertising costs)/Duration of Ad
  • (Revenue from sales - Advertising costs)
  • (Revenue from sales - Advertising costs)/Revenue from Sales
  • (Revenue from sales - Advertising costs)/Advertising costs (Correct)

Answer : (Revenue from sales - Advertising costs)/Advertising costs

Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's
reviewing the scripts used to tag his pages and he's confused about which script does what so
he's called you for help. Don needs to know which script sends pageview information to Google so
that visits will be recorded in his reports. This is the script that has the account number that's
unique to his experiment. Which script does Don need?

Options are :

  • User-ID script
  • Tracking script (Correct)
  • Conversion script
  • Control script

Answer : Tracking script

How is an ad's Clickthrough rate calculated?

Options are :

  • It's the total number of clicks an ad receives from the Google Content Network.
  • It's the number of clicks an ad receives divided by the number of impressions. (Correct)
  • It's the number of clicks an ad receives divided by the cost of each click.
  • It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.

Answer : It's the number of clicks an ad receives divided by the number of impressions.

Google Adwords Display Certification Practice Test

What will you do to enable phrase matching for a particular keyword?

Options are :

  • Add a (+) sign before the keyword.
  • Enclose it with quotation marks. (Correct)
  • Enclose it in curly brackets.
  • Add a (-) sign before the keyword.

Answer : Enclose it with quotation marks.

Holly is creating a new custom report in Google Analytics. When Holly creates a new report how
many dimensions can she include in the report?

Options are :

  • Five (Correct)
  • One
  • Ten
  • Seven

Answer : Five

You are configuring goals for a large complex website. How many goals can you create for each
website profile in Google Analytics?

Options are :

  • 10
  • 50
  • 100
  • 20 (Correct)

Answer : 20

Google Fundamentals of Digital Marketing Practise Test

Andrea is the webmaster for her company's website that sells scrapbooking products online. She
wants to make sure that when she reviews data collected from Google Analytics, it doesn't include
statistics from people originating within her own domain. She creates a filter that excludes traffic
from her defined domain. How will Google determine whether the traffic visiting her website should
be included or excluded?

Options are :

  • Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. (Correct)
  • Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
  • Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
  • Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.

Answer : Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

Visit Other set of Questions

Set 1 : Google Adwords Reporting and Analysis
Set 2 : Google Adwords Reporting and Analysis
Set 3 : Google Adwords Reporting and Analysis
Set 4 : Google Adwords Reporting and Analysis
Set 5 : Google Adwords Reporting and Analysis
Comment / Suggestion Section
Point our Mistakes and Post Your Suggestions