Google Adwords Advertising Fundamentals Exam Set 5

Ad groups should be used to:


Options are :

  • Control delivery of your ads so that they appear only to users in a specific geographic location.
  • Organize your ads by a common theme, such as the types of products or services you want to advertise.
  • Control the specific sites that your ad will be targeted to on the Google Display Network.
  • Manage your daily budget according to which keywords are a priority.

Answer : Organize your ads by a common theme, such as the types of products or services you want to advertise.

A primary benefit of location targeting is that advertisers can: 


Options are :

  • Choose to only target websites based in a specific region or territory.
  • Choose to target a specific Google domain.
  • Target any combination of countries, territories, and regions.
  • Target specific users who have already visited their site.

Answer : Choose to only target websites based in a specific region or territory.

Google Digital Sales Certification Exam Practice Test

Higher Quality Scores typically lead to: 


Options are :

  • Faster delivery of daily budget.
  • Less overall impressions.
  • Higher costs and lower ad positions.
  • Lower costs and better ad positions.

Answer : Lower costs and better ad positions.

You are focused on reaching viewers with video content, and are looking to pay only when a user
views your ad (CPV model). Which form of AdWords video advertising would be most
appropriate?


Options are :

  • YouTube homepage ads
  • Click-to-Play video ad formats
  • TrueView video formats
  • CPM Video ad formats

Answer : Click-to-Play video ad formats

A benefit of My Client Center (MCC) is the:


Options are :

  • Dashboard that provides summaries of statistics for all client accounts.
  • Ability to edit campaign settings across multiple accounts simultaneously.
  • Increased Quality Score enjoyed on shared keywords.
  • Ability to link multiple accounts with Google Analytics.

Answer : Dashboard that provides summaries of statistics for all client accounts.

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

A co-worker needs to log into someone else's AdWords account to make changes and manage
access levels. Which would be the appropriate AdWords account access level to assign to that coworker?


Options are :

  • Administrative
  • Standard
  • Reports
  • Managed

Answer : Standard

Which is a benefit of Manager Defined Spend (MDS)?


Options are :

  • Control over managed account budgets for My Client Center (MCC) account-users
  • Advanced permissions control for billing preferences in multi-user accounts
  • Automatic bidding adjustments for Conversion Optimizer users
  • Payment flexibility for accounts currently on prepay billing

Answer : Control over managed account budgets for My Client Center (MCC) account-users

What best describes Enhanced Cost-Per-Click (ECPC)? 


Options are :

  • ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
  • ECPC is a Quality Score boost for advertisers using ad extensions.
  • ECPC is the discount applied to your Max CPC to determine actual CPC.
  • ECPC is a separate bid set for ad groups using the Conversion Optimizer.

Answer : ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

Google Fundamentals of Digital Marketing Practise

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact
match, the ad would be eligible to serve for which of the following keyword searches? Select all
that apply.
A. Purple flowers
B. Flower gardens
C. Purple flowers haze
D. Purple flower seeds


Options are :

  • a,b
  • d,b
  • a,d
  • c,a

Answer : a,d

You can use the Contextual Targeting Tool to: 


Options are :

  • See which images and text ads within your campaign are performing best on the specific websites you are targeting.
  • Manage CPC bids for contextual campaigns within your account.
  • Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
  • See potential web pages where your ad can appear based on your keywords.

Answer : See potential web pages where your ad can appear based on your keywords.

What is a benefit of online advertising with Google AdWords?


Options are :

  • Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
  • Ads can include up to 50 characters for the first three lines of ad text.
  • Ads are displayed to users who are searching for a particular product or service.
  • Advertisers can pay to place their websites in the natural search results.

Answer : Ads are displayed to users who are searching for a particular product or service.

Google Adwords Search Advertising Advanced

The Opportunities tab with AdWords can be used to: 


Options are :

  • See an overview of how your campaigns are performing
  • Find keyword, bid, and budget ideas that can help improve your campaign performance
  • Find account reporting tools that'll help you manage your daily budget
  • Create and edit campaigns, ads, keywords, and campaign settings

Answer : Find keyword, bid, and budget ideas that can help improve your campaign performance

What type of bidding method is used to manage Image ads on the Google Display Network?


Options are :

  • CPA
  • CPM and/or CPC
  • CPC only
  • CPM only

Answer : CPM only

If your ad serving option is set to "optimize" and there are multiple variations of your text ads within
the same ad group. AdWords will: 


Options are :

  • Automatically increase your quality score based on the average CTR of the ad group.
  • Automatically try to show the best performing ad more often.
  • Automatically lower your bids according to your CPA goal.
  • Automatically serve the ad with the highest maximum CPC the most often.

Answer : Automatically try to show the best performing ad more often.

Google Adwords Display Certification Practice Test

How do managed placements on the Display Network work?


Options are :

  • Advertisers can guarantee placement on prominent and popular sites.
  • Keywords are used to place ads next to content that matches the ad.
  • Advertisers manually select the desired sites on which their ads may appear.
  • Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

Answer : Advertisers manually select the desired sites on which their ads may appear.

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only
$0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad
- assuming your ad is similar in all other aspects?


Options are :

  • $0.51
  • $0.5
  • $1
  • $1.01

Answer : $0.51

Advertising on TV, print, and radio typically requires a predetermined budget. What key
differences enable some online advertising campaigns to invest with more flexibility without a
predetermined budget in mind?


Options are :

  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • AdWords budgets can only be set once annually and require a fixed commitment.
  • Online campaigns generate clicks, whereas other channels generate exposure.

Answer : Online campaigns generate clicks, whereas other channels generate exposure.

Google Fundamentals of Digital Marketing Practise

If your campaign is opted into show ads on the Google Display Network, and your Display Network
ads have a lower CTR than your existing search ads - how will this impact the quality score of your
search campaign?


Options are :

  • Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
  • Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
  • Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
  • None of these options are correct.

Answer : Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across
the Google Display Network. If both keywords and placements are added to the ad group, they
would work together to: 


Options are :

  • Impact the time of day that the ads are eligible to show.
  • Determine the target return on investment (ROI) for a given ad group
  • mpact search results and cost-per-click (CPC) on the Google Display Network.
  • Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

Answer : Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

Quality Score and Ad Rank are calculated: 


Options are :

  • Every time you change your CPCs within your account.
  • Every time someone does a search that triggers your ad.
  • A few times a day, based on your ad scheduling settings.
  • Every time your ad is eligible to serve on a Display Network page.

Answer : Every time someone does a search that triggers your ad.

Google Adwords Reporting and Analysis Practice

Your agency won four new clients. Three have the potential to track conversions and may
consider an unlimited budget if ROI is positive. Which three?
A. Custom-branded merchandiser tracking inquiries, some of which convert to a deal
B. Retail e-commerce selling luxury hats and tracking transactions
C. Network security company tracking free trials, some of which convert to a purchase
D. Improve comedy group promoting a mysterious video with no immediate ways to interact


Options are :

  • a,d,c
  • d,a,b
  • a,b,c
  • b,c,d

Answer : a,b,c

A My Client Center (MCC) account functions primarily as: 


Options are :

  • A dashboard that allows clients view-only access to AdWords reports.
  • A bid management system for AdWords clients managed by resellers and agencies.
  • An umbrella account that allows for access to individual accounts with a single log-in.
  • A separate AdWords account with its own keywords and campaigns.

Answer : An umbrella account that allows for access to individual accounts with a single log-in.

You've been targeting the entire United States in your scuba diving equipment ad campaign, but
you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be
the most efficient way to optimize your campaign and measure the impact of an optimization?


Options are :

  • You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
  • You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving on searches that are not specific to Hawaii.
  • You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
  • You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

Answer : You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.

Google Digital Sales Certification Exam Practice Test

When setting up an AdWords account, choose your currency and permanent time zone carefully
because: 


Options are :

  • Time zone and currency will impact ad position.
  • Ads are only served in countries using the same currency as your account.
  • These cannot be changed once you've set up your account.
  • By default, ads are only served in the same time zones as indicated in your account.

Answer : Time zone and currency will impact ad position.

Location extensions can: 


Options are :

  • Help reduce your CPC bids depending on the location of a user.
  • Help nearby consumers find or call your nearest storefront.
  • Help exclude locations where you do not have available stores.
  • Help show product information in a visual manner within your ad unit.

Answer : Help nearby consumers find or call your nearest storefront.

Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like
"dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the
Google Display Network, what type of targeting would automatically be used to determine where
your ads might show?


Options are :

  • Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
  • Managed placements would be used to target specific sites you had selected as being important to your client.
  • Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
  • Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

Answer : Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Google Fundamentals of Digital Marketing Practise

Amy, a new account manager at Bob's agency, will be working with three specific accounts
underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access
to only those accounts?


Options are :

  • Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.
  • Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
  • Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
  • Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

Answer : Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion
of calculating Ad Rank is based on: 


Options are :

  • The quality of your image.
  • The maximum CPC of the keyword that triggered an ad.
  • Your daily budget
  • The quality of your landing page.

Answer : The quality of your landing page.

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad
be disapproved according to AdWords policies?


Options are :

  • Ads cannot simulate email inbox notifications or fake "friend/crush" requests.
  • Ads cannot contain exclamation points.
  • Ads cannot contain the phrase "See more!"
  • Ads cannot contain that amount of characters.

Answer : Ads cannot contain exclamation points.

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices
to attract users on the go. How can this be done? 


Options are :

  • Use the same bids across all devices.
  • Create a dedicated campaign for each mobile device targeted.
  • Enable a bid adjustment to bid more aggressively on mobile devices.
  • Enable a bid adjustment to bid less aggressively on mobile devices.

Answer : Enable a bid adjustment to bid more aggressively on mobile devices.

Comment / Suggestion Section
Point our Mistakes and Post Your Suggestions