Google Adwords Advertising Fundamentals Exam Set 4

How can advertisers using click-to-play video ads grab the attention of their viewers?


Options are :

  • Deliver key messages early in the video ad.
  • Use silent videos to focus attention on images.
  • Use a standard banner as the opening image.
  • Use several lines of text on the opening image

Answer : Use a standard banner as the opening image.

A prospective client with a flower delivery business serving only one state is intimidated by the
global reach internet and does not think AdWords would be a wise business investment. Which
AdWords features should be highlighted to address this concern?


Options are :

  • Demographic Bidding, Ads Scheduling
  • Accelerated Delivery. Placement Targeting
  • Budget, Location Targeting
  • Language Targeting, Position Preference

Answer : Budget, Location Targeting

Which line of ad text would be disapproved based on Google's advertising policies? 


Options are :

  • Best deals-click here
  • Want fast results?
  • Fast, easy, effective
  • Free shipping

Answer : Fast, easy, effective

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

During campaign creation, advertisers can choose to place their ads on:


Options are :

  • The Placement and Display Networks.
  • Specific placements within the Search and Display Networks.
  • Specific placements within the Search Network.
  • The Search and Display Networks.

Answer : The Search and Display Networks.

Which is a best practice for optimizing a display ad campaign?


Options are :

  • Create new display ads that clash with the publisher's site for emphasis
  • Create multiple display ads with different colors and font
  • Stick with the same template and let it run for at least three months
  • Blend the call to action into the rest of the image

Answer : Create multiple display ads with different colors and font

What is the impact of poor landing page quality on an ad group?


Options are :

  • The keywords in the ad group will be paused.
  • The entire campaign will be paused.
  • The ads in the ad group will be disapproved due to low Quality Score.
  • The keywords in the ad group will have a lower Quality Score.

Answer : The keywords in the ad group will have a lower Quality Score.

Google Adwords Advertising Fundamentals Exam Set 3

When resetting a password in AdWords, what should a user keep in mind?


Options are :

  • The new password is now required to access all other Google products with the affected Google login.
  • The password will need to be reset separately on other Google products that share the Google login.
  • The user will need to sign into the Google Accounts page to update the password across all Google products.
  • The new password will work for AdWords and the old password will work for other Google products.

Answer : The new password is now required to access all other Google products with the affected Google login.

Which is allowable in an AdWords image ad?


Options are :

  • Content that mimics a news article to appear more factual
  • Text that flashes continuously to attract the user's attention
  • Use of phrases like "hurry" or "limited time"
  • Images that look like a system warning

Answer : Use of phrases like "hurry" or "limited time"

Quality Score on Google search is evaluated every: 


Options are :

  • 48 hours.
  • Time an ad enters an auction.
  • 24 hours.
  • Time a keyword receives a click.

Answer : Time an ad enters an auction.

Google Fundamentals of Digital Marketing Practise

A key benefit of My Client Center (MCC) is that it allows: 


Options are :

  • Users to change language targeting settings across multiple AdWords accounts simultaneous
  • Management of multiple AdWords accounts from a single Google Account login.
  • Users to manage both AdWords accounts and non-Google search advertising campaigns
  • Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts

Answer : Management of multiple AdWords accounts from a single Google Account login.

One common reason an advertiser may optimize a campaign is to:


Options are :

  • Ensure conversion tracking is working properly.
  • Improve return on investment (ROI) of the campaign.
  • Improve the quality of landing pages that receive traffic from the campaign.
  • Appear in both the natural search results and sponsored listings.
  • None of the above

Answer : Improve return on investment (ROI) of the campaign.

Google Adwords Display Certification Practice Test

Advertisers should use Google Website Optimizer when: 


Options are :

  • Their landing pages generate error messages.
  • Their web pages are not generating the desired conversion results.
  • The number of impressions for their website has decreased.
  • The number of clicks to their websites has decreased.

Answer : Their web pages are not generating the desired conversion results.

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant
impression?


Options are :

  • Evaluate the site design for improvements.
  • Add more relevant keywords to the ad group.
  • Add negative keywords to the ad group.
  • Assign unique URLs keywords to each keyword.

Answer : Add more relevant keywords to the ad group.

Which best describes the way keywords and placements work together in an ad group to
determine where ads are shown?


Options are :

  • Using keywords enables bid management on placements.
  • Keyword match types further refine placement targeting.
  • Ads are contextual targeted across the selected placements
  • Placements will only display ads if keywords are added

Answer : Ads are contextual targeted across the selected placements

Google Fundamentals of Digital Marketing Practise

Which is a benefit that advertisers receive specifically from using managed placements?


Options are :

  • The option to run ads across the entire Google Display Network.
  • The ability to set unique bids for particular placements.
  • The opportunity to advertise on websites outside of the Google Display Network it.
  • The capability to run a report with screen shots of ads placed on relevant pages.

Answer : The ability to set unique bids for particular placements.

The Site and Category Exclusion Tool is used to exclude sites.


Options are :

  • Outside of an advertiser's target region.
  • At the account level.
  • On the Google Display and Search Networks.
  • On the Google Display Network only.

Answer : On the Google Display Network only.

Which is true of negative keywords on the Google Display Network?


Options are :

  • Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network.
  • Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns.
  • Adding negative keywords will prevent ads from showing on all placements containing those terms
  • The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.
  • None

Answer : The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.

Google Fundamentals of Digital Marketing Practise Test

Which are the correct steps for setting up a campaign that will run on automatic placements only?


Options are :

  • Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.
  • Select to target "Relevant pages only on the placements I manage," then add keywords to the appropriate ad groups.
  • Select to target "Relevant pages only on the placements I manage," then select the placements where the ads will appear.
  • Relevant pages across the entire network" then select the placements where the ads will appear.

Answer : Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.

An advertiser is new to display advertising and wary about having their ads appear on social
network and gaming is most effective in preventing their ads from serving on these types of
websites? 


Options are :

  • Conversion Optimizer
  • IP Address Exclusion Tool
  • Location targeting
  • Site and Category Exclusion Tool

Answer : Site and Category Exclusion Tool

Which is a best practice for setting up a placement-targeted campaign?


Options are :

  • Add relevant sites that are not part of the Google Display Network.
  • Target websites that represent a wide variety of themes in one campaign.
  • Set bids at the ad group level and not for individual sites.
  • se multiple ad formats to increase the number of sites on which the ads are eligible to appear

Answer : Target websites that represent a wide variety of themes in one campaign.

Google Analytics For Beginners Practice Test

When a campaign is showing as "Pending" within AdWords, it is: 


Options are :

  • Inactive because it's past its scheduled end date.
  • Inactive but scheduled to begin at a future date.
  • Inactive because your prepaid account balance has run out.
  • Active, but showing ads only occasionally due to budget constraints

Answer : Inactive because your prepaid account balance has run out.

When resetting a password in AdWords, what should a user keep in mind?


Options are :

  • The new password is now required to access all other Google products with the affected Google Account login.
  • The password will need to be reset separately on other Google products that share the Google Account log-in.
  • The new password will work for AdWords and the old password will work for other Google products.
  • The user will need to enable 2-factor authentication in order to access their account from any location.

Answer : The new password is now required to access all other Google products with the affected Google Account login.

Your ad is live on Google search, and you want to continue to check it over time to see if it is still
running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing
searches to find your ad on Google.com?


Options are :

  • By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
  • By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
  • By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
  • None of these options are correct

Answer : By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.

Google Fundamentals of Digital Marketing Practise

By adding managed placements to a Display Network campaign - you can show your ad:


Options are :

  • On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
  • On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.
  • On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
  • On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.

Answer : On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.

Why should you avoid adding duplicate keywords across ad groups?


Options are :

  • Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.
  • Identical keywords are not allowed in AdWords and your ads will be disapproved.
  • Identical keywords compete against each other, and the better-performing keyword triggers your ad.
  • None of these options are correct

Answer : Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.

To determine which ad language to target to a user, the AdWords system refers to that user's: 


Options are :

  • Operating system language.
  • Google interface language setting.
  • Chrome browser setting.
  • Home country's language.

Answer : Google interface language setting.

Google Fundamentals of Digital Marketing Practise Test

What impact on conversions would you generally expect from lowering and raising bids? Assume
daily budget is not and will not be reached. (Select all that apply.)
A. Higher bids generally result in more conversions at a higher average CPA.
B. Lower bids generally result in more conversions at a lower average CPA.
C. Lower bids generally result in fewer conversions at a lower average CPA.
D. Higher bids generally result in fewer conversions at a higher average CPA.


Options are :

  • a,c
  • b,d
  • c,d
  • b,c

Answer : a,c

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase: 


Options are :

  • Their campaigns' daily budget recommendations.
  • The number of relevant Display Network placements.
  • The amount of impressions served.
  • The click through rate (CTR) of their ads

Answer : The click through rate (CTR) of their ads

Quality Score on Google search is evaluated: 


Options are :

  • Every 48 hours.
  • Every 24 hours.
  • Every time someone does a search that triggers your ad
  • None of the above.

Answer : Every time someone does a search that triggers your ad

Google Adwords Advertising Fundamentals Exam Set 1

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display
Network page is less likely to turn into an actionable business result - such as an online sale,
registration, phone call or newsletter sign-up -we may: 


Options are :

  • Use data from the Display Network auction to revise the cost of your Search ads.
  • Automatically reduce your cost-per-click bids on the Google Display Network.
  • Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  • Send notification that your bids should be adjusted.

Answer : Automatically reduce your cost-per-click bids on the Google Display Network.

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