Google Adwords Advertising Fundamentals Exam Set 3

Adding placements to an ad group:


Options are :

  • Does not affect the Quality Score for search
  • Improves the Quality Score on Google.
  • Negatively affects the Quality Score for search.
  • Improves the Quality Score for search.

Answer : Does not affect the Quality Score for search

Why is it important to Google that AdWords ads be relevant to a user's search query.


Options are :

  • Google users are more likely to find what they're looking for.
  • The AdWords ads will appear with every relevant search query.
  • The advertiser's website position in the natural search results will improve.
  • AdWords advertisers are more likely to show their ads on search partner site.

Answer : Google users are more likely to find what they're looking for.

Which is the best way to monitor the performance of a newly created video ad?


Options are :

  • Total number of impressions
  • Average cost-per-click (CPC)
  • Clickthrough rate (CTR)
  • Interaction Rate

Answer : Interaction Rate

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Which best describes the "Optimize" ad rotation setting in AdWords?


Options are :

  • The ability to show ads more often to increase impressions.
  • Two of the ads from the ad group may show to a user on the same page.
  • The AdWords system automatically shows the better performing ads more often.
  • The AdWords system automatically shows the most relevant display URL for each ad.

Answer : The AdWords system automatically shows the better performing ads more often.

Which potential factor does Google use to calculate a search campaigns recommended daily
budget? 


Options are :

  • Transactions
  • Placements
  • Impressions
  • Conversions

Answer : Conversions

An advertiser's ad has been disapproved. Which is the most likely cause?


Options are :

  • The ad is a duplicate of another ad in the account.
  • Some keywords do not meet minimum quality requirements.
  • The location targeting was incorrectly selected.
  • The ad does not comply with AdWords policy guidelines.

Answer : The ad does not comply with AdWords policy guidelines.

Google Adwords Search Advertising Advanced

Which AdWords settings are specified at the account level?


Options are :

  • Network distribution preferences and a set of keywords.
  • A unique email address, a password, and billing information.
  • A daily budget and a set of keywords and placements.
  • Location targeting, cost-per-click (CPC) bids, and match types.

Answer : A unique email address, a password, and billing information.

Which is an example of a consideration an advertiser should make when establishing AdWords
advertising goals?


Options are :

  • Payment options available
  • Website load time
  • Market Competitorsí cost per clicks (CPCs)
  • Target market

Answer : Target market

It is important to identify special offers like "free shipping" before building an AdWords campaign in
order to:


Options are :

  • Choose good negative keywords.
  • Choose effective language targeting.
  • Create compelling ad text.
  • Secure an effective daily budget.

Answer : Create compelling ad text.

Google Adwords Reporting and Analysis Practice

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely
reason is that the campaign:


Options are :

  • Only opted into the Google Display Network.
  • Has never used CPM pricing before.
  • Has used CPM pricing before.
  • Is only opted into Google search and the Search Network.

Answer : Is only opted into Google search and the Search Network.

What happens when an advertiser sets a daily budget lower than the recommended amount, using
the method?


Options are :

  • Ads will never show when a user searches on the advertiser's keywords.
  • Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
  • Ads will not show every time a user searches on the advertiser's keywords.
  • Ads will show when a user searches on the advertiser's keywords, but the ad's rank

Answer : Ads will not show every time a user searches on the advertiser's keywords.

How are managed placements defined?


Options are :

  • Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
  • Advertisers manually select the desired sites on which their ads may appear.
  • Keywords are used to place ads next to content that matches the ad.
  • Advertisers can guarantee placement on prominent and popular sites

Answer : Advertisers manually select the desired sites on which their ads may appear.

Google Adwords Search Advertising Advanced

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one
campaign has been reached serving for this campaign, but other campaigns are still running as
normal. The most likely cause for this is that the:


Options are :

  • New keywords added to the campaign were disapproved.
  • Campaign accrued clicks more quickly than the AdWords system anticipated.
  • AdWords system automatically attempted to deliver most clicks by noon.
  • Advertise set the wrong time zone for the account.

Answer : Campaign accrued clicks more quickly than the AdWords system anticipated.

Advertiser's website displays a wide variety of books If one ad group has ads focused on selling
gardening books. Which webpage should serve the "destination URL" for those ads?


Options are :

  • The newsletter sign-up page.
  • The page with books on vegetarian cooking.
  • The credit card details page.
  • A page listing gardening books offerings.

Answer : A page listing gardening books offerings.

How does the creation of ad groups with closely-related keyword lists improve Google Display
Network performance?


Options are :

  • It will be easier to determine how users found the website.
  • The ads will be placed on more relevant sites.
  • The ads will be more likely to appear on manually-selected placemen.
  • The ads will reach users in different parts of the buying cycle.

Answer : The ads will be placed on more relevant sites.

Google Fundamentals of Digital Marketing Practise Test

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across
the Google Display. If both keywords and placements are added to the ad group, they would work
together to:


Options are :

  • Determine where on the Google Display Network the ads will run
  • Impact the time of ads that the impacts are eligible to show
  • Impact search results and cost-per-click (CPC) on the Google Display Network
  • Determine the target return on investment (ROI) for a given ad group

Answer : Determine where on the Google Display Network the ads will run

Which is one characteristic of the "Accelerated" delivery method?


Options are :

  • Ads are only shown when there is a higher likelihood that users will click on them.
  • Ads are shown when users search on relevant variations of keywords in the campaign.
  • Ads are shown above the search results as well as to the right of the search rest.
  • Ads are shown as frequently as possible until the budget is exhausted.

Answer : Ads are shown as frequently as possible until the budget is exhausted.

Which might negatively affect the performance of a video ad on the Google Display Network?


Options are :

  • Content in the form of a running list of statistics about the company
  • A clear call-to-action in the opening static image
  • A video that captures users' attention within the first 10 seconds of play
  • Content with a non-commercial look and feel

Answer : A clear call-to-action in the opening static image

Google Fundamentals of Digital Marketing Practise Test

An advertiser who appears prominently in natural Google search results should consider also
running paid Google ads to: 


Options are :

  • Ensure there site is frequently evaluated by Google.
  • Control of the snippet found in the natural search listings.
  • Control keyword and ad text selection for paid ads.
  • Guarantee that the paid ads will appear on the first page of results.

Answer : Control keyword and ad text selection for paid ads.

A seasonal AdWords campaign would be most helpful for an advertiser who will target?


Options are :

  • France to sell skis and snowboards.
  • The entire world to sell T-shirts.
  • Los Angeles to sell office supplies.
  • The United States to sell art supplies

Answer : France to sell skis and snowboards.

An advertiser wants to improve return on investment (ROI). The advertisement notices that users
have often clicked on an ad without purchasing. After ensuring that keywords and ad text are
highly relevant to one another, which is the best course of action for the advertiser to take?


Options are :

  • Evaluate current landing page to determine if it is relevant to the ad.
  • Remove any negative keywords to attract more relevant visitors.
  • Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
  • Raise the campaign's budget to increase traffic to the site.

Answer : Evaluate current landing page to determine if it is relevant to the ad.

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In order to see where their ads have shown on the Google Display Network, advertisers should:


Options are :

  • Review the network statistics under the Opportunities tab.
  • Automatic placements" on the Networks tab.
  • Run a Google Display Network report under the Reporting tab.
  • Visit websites that have the same theme as the ad group to verify where the ads show.

Answer : Automatic placements" on the Networks tab.

The primary function of the Google Website Optimizer is to: 


Options are :

  • Test versions of an advertiser's ad text based on landing page data.
  • Optimize keywords based on the advertiser's landing page.
  • Optimize cost-per-click (CPC) bids based on conversion data.
  • Test versions of a website's content and layout.

Answer : Test versions of a website's content and layout.

An advertiser wants to achieve the top position in paid search results. Which recommendations
would improve the likelihood ad position?


Options are :

  • Decrease cost-per-click (CPC) and decrease daily budget
  • Improve Quality Score and increase cost-per-click (CPC)
  • Decrease cost-per-click (CPC) and increase daily budget
  • Improve Quality Score and decrease cost-per-click (CPC)

Answer : Improve Quality Score and increase cost-per-click (CPC)

Google Adwords Advertising Fundamentals Exam Set 3

Which is a benefit of AdWords for search marketing?


Options are :

  • Understand how customers navigate websites.
  • Increase position in organic search results.
  • Collect contact information automatically from potential customers.
  • Acquire potential qualified customers.

Answer : Acquire potential qualified customers.

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page
of the website should the adís destination URL lead?


Options are :

  • Pearl and Diamond Necklaces
  • About Us
  • All jewelry
  • Gold and Silver Necklaces

Answer : Pearl and Diamond Necklaces

What does the "Devices" targeting setting allow advertisers to do?


Options are :

  • Select the mobile service providers on which users may see ads
  • Target ads to specific countries based on mobile phone usage
  • Select video ads to run on mobile networks in certain countries
  • Target mobile phone users in any country around the world

Answer : Select the mobile service providers on which users may see ads

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

What happens as a result of a search campaign consistently meeting its daily budget? 


Options are :

  • Accelerated ad delivery
  • Missed potential ad impressions
  • Fewer sites targeted at once
  • Higher average cost-per-clicks (CPCs)

Answer : Missed potential ad impressions

Placement-targeted and contextually-targeted ads compete for placement on pages across the
Google Display Network on:


Options are :

  • Ad Rank
  • Location targeting
  • Language targeting
  • Keyword match type

Answer : Ad Rank

A benefit of Google AdWords image ads is that they: 


Options are :

  • Can be targeted to both the Google Display Network and Search Network.
  • Can appear next to related content on a website.
  • Are viewable on all mobile devices, regardless of country or carrier.
  • Allow advertisers to set budgets for each ad variation within an ad group.

Answer : Can appear next to related content on a website.

Google Adwords Search Advertising Advanced

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