Google Adwords Advertising Fundamentals Exam Set 2

"Automatic placements" on the Networks tab displays:


Options are :

  • Search queries that triggered the ads.
  • A complete listing of existing destination URLs.
  • Ad variations, such as text ads, image ads, video ads, and Google Places ads.
  • Performance on websites throughout the Google Display Network.

Answer : Performance on websites throughout the Google Display Network.

Google Fundamentals of Digital Marketing Practise

How often does the AdWords system run an auction to decide which ads to show on the Google
search page?


Options are :

  • Every time a user enters a search query.
  • Once every 24 hours for a given keyword.
  • Every time a new advertiser adds a keyword to an account.
  • Once every two hours for a given keyword.

Answer : Every time a user enters a search query.

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which
factor should be most important for this advertiser when keyword bids are decided? 


Options are :

  • The quality Score of the keyword
  • The bids of the next closest competitor
  • The cost of the bid
  • The profit derived from a paid click

Answer : The quality Score of the keyword

Which is a factor that Google uses to target ads to users based on physical location?


Options are :

  • Operating system
  • Language preferences
  • Telephone number
  • Internet Protocol (IP) address

Answer : Internet Protocol (IP) address

Google Analytics For Beginners Practice Test

What is a benefit of online advertising with Google AdWords?


Options are :

  • Ads can include up to 50 characters for the first three lines of ad text
  • Advertisers can pay to place their websites in the natural search results
  • Ads are displayed to users who are searching for a particular product or service
  • Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

Answer : Ads are displayed to users who are searching for a particular product or service

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with
each other in the same auction on the Google Display Network, AdWords system converts the
CPC ad’s bid to:


Options are :

  • A CPM
  • A CPM conversion
  • An effective CPM
  • An effective CPM conversion

Answer : An effective CPM

Grouping similar keywords together in an ad group will:


Options are :

  • Keep an advertiser's average cost-per-click (CPC) within a narrow range
  • Allow an advertiser to use only broad match keywords.
  • Ensure that the ads and keywords in that ad group are approved.
  • Allow an advertiser to create ads relevant to those keywords

Answer : Allow an advertiser to create ads relevant to those keywords

Google Fundamentals of Digital Marketing Practise

The main goal of automatic cost-per-click (CPC) bidding is to:


Options are :

  • Generate as many conversions as possible within an advertisers target budget.
  • Achieve the target ad position specified by the advertiser.
  • Generate as many clicks as possible within an advertiser's target budget.
  • Achieve the target average CPC specified by the advertiser.

Answer : Generate as many clicks as possible within an advertiser's target budget.

AdWords advertising policies are designed to:


Options are :

  • Ensure advertisers only show ads for online retail businesses.
  • Maintain the Quality Score of all advertisers.
  • Ensure users see ads that are relevant to a given search query.
  • Increase costs for small business advertisers.

Answer : Ensure users see ads that are relevant to a given search query.

Susan added only these keywords to her ad group “wedding dress” [designer wedding dress], -
[cheap wedding]. Which queries could potentially trigger her ads?


Options are :

  • Cheap wedding dress
  • Wedding designer dress
  • Dress for wedding
  • Cheap wedding

Answer : Wedding designer dress

Google Adwords Search Advertising Advanced

Which formula does Google use to rank keyword-targeted ads on Google search?


Options are :

  • Maximum cost-per-click (CPC) bid only
  • (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  • (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
  • Maximum cost-per-click (CPC) bid x Quality Score

Answer : Maximum cost-per-click (CPC) bid x Quality Score

The maximum cost-per-click (CPC) bid is the:


Options are :

  • Actual amount an advertiser pays for each click on an ad
  • Amount an advertiser must pay to outbid competitors
  • Amount an advertiser is required to pay to achieve top ad position
  • Most an advertiser is willing to pay for each click on an ad

Answer : Most an advertiser is willing to pay for each click on an ad

An advertiser adds negative keywords to an ad group. This means that the ad will not show if thenegative keywords:


Options are :

  • Have low maximum cost-per click (CPC) bids.
  • Appear in another campaign within the account.
  • Appears in a user’s search query.
  • Also appear in the add text.

Answer : Appears in a user’s search query.

Google Fundamentals of Digital Marketing Practise Test

Which is the highest level of account access available in AdWords?


Options are :

  • Executive
  • Email-only
  • Administrative
  • Read-only

Answer : Administrative

By monitoring ad campaign performance, an advertiser may obtain the information needed to:


Options are :

  • Create additional AdWords accounts for low-performing keywords.
  • Create duplicate ad groups with identical keywords and different ad variations.
  • Determine if campaigns are meeting overall marketing and conversion goals.
  • Compare campaign performance to that of individual competitors.

Answer : Determine if campaigns are meeting overall marketing and conversion goals.

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:


Options are :

  • The AdWords system does not use the keyword or ad group maximum CPC.
  • An ad achieves the highest Ad Rank possible given the campaign budget.
  • The AdWords system does not bid more than the advertiser has determined the click is worth.
  • The campaign budget is not exceeded.

Answer : The AdWords system does not bid more than the advertiser has determined the click is worth.

Google Fundamentals of Digital Marketing Practise

Quality Score is calculated as a measure of:


Options are :

  • Relevance to a user's search.
  • Proper grammar in an ad text.
  • Frequency of a queried keyword.
  • Maximum cost-per-click (CPC) bid.

Answer : Relevance to a user's search.

What should an advertiser use to organize ad groups?


Options are :

  • Number of words per keyword
  • Maximum cost-per-click (CPC)
  • Common themes
  • Location targeting

Answer : Common themes

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum
account access level that can be granted that includes this information?


Options are :

  • Account Management
  • Email-only
  • Read-only
  • Standard

Answer : Read-only

Google Adwords Reporting and Analysis Practice

The Keyword Tool is used to:


Options are :

  • Find duplicate keywords in ad campaigns.
  • Determine exact competitor bids on keywords.
  • Determine if ads are showing for particular searches.
  • Find new keywords for ad campaigns.

Answer : Find new keywords for ad campaigns.

Advertisers on Google search accrue cost in AdWords when:


Options are :

  • They register a conversion using Conversion Tracking.
  • The user completes a purchase.
  • Their ads appear on the Google search page.
  • Users click on their ads.

Answer : Users click on their ads.

Google Adwords Reporting and Analysis Practice

An advertiser wants to allocate additional budget to advertising a new product line. In order to
accomplish this goal the advertiser should create: 


Options are :

  • An ad group specific to the product line with targeted ad text.
  • An ad group specific to the product line with a higher daily budget.
  • Additional text ads that specifically feature the product line.
  • A campaign with a separate daily budget specific to the product line.

Answer : An ad group specific to the product line with a higher daily budget.

The Google AdWords system rewards good Quality Score by


Options are :

  • Adding a free badge that identifies ads with high Quality Score as "top ads”.
  • Placing the associated ad in a higher position.
  • Placing the most relevant ad into the natural search results.
  • Guaranteeing the associated ad to show on all relevant queries.

Answer : Guaranteeing the associated ad to show on all relevant queries.

The display ad builder reduces the need for image editing software by allowing advertises to :


Options are :

  • Edit their images within the tool.
  • Upload custom fonts for use over images.
  • Customize templates with messages, images, and logo.
  • Upload custom templates into the existing categories.

Answer : Customize templates with messages, images, and logo.

Google Digital Sales Certification Exam Practice Test

How does contextual targeting work?


Options are :

  • Keywords are used to place ads on websites next to the content that matches the keyword
  • Advertisers select individual websites on the Google Display Network to display their ads
  • Text is used to place ads next to relevant website content without using keywords
  • Websites outside of the Google Display Network are selected for keyword-matched placements.

Answer : Keywords are used to place ads on websites next to the content that matches the keyword

Which Google AdWords, advertises can:


Options are :

  • Have their ads be automatically translated into any language the user searches
  • Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.
  • See the Internet Protocol (IP) addresses of individual users clicking on their ads.
  • Show rich media and display ads alongside the Google search results.

Answer : Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.

On which devices are mobile ads eligible to appear? 


Options are :

  • iPhones and similar mobile devices that use full (HTML) browsers
  • Standard mobile phones that use mobile (WAP) browsers
  • Electronic readers with Internet connections
  • Desktop and laptop computers

Answer : Standard mobile phones that use mobile (WAP) browsers

Google Adwords Search Advertising Advanced

Which is a best practice for creating effective ad text?


Options are :

  • Repeat words to add emphasis
  • Use a home page for every URL
  • Use the same ad text for every ad in the ad group
  • Include prices and promotions

Answer : Include prices and promotions

A best practice for optimizing ad text is to: 


Options are :

  • Test multiple variations in each ad group.
  • Include keywords from landing page Meta tags.
  • Use all capital letters to promote visibility.
  • Ensure the ad text is general enough to apply to an entire site.

Answer : Test multiple variations in each ad group.

Which budget delivery option is most appropriate for an advertiser who wants AdWords to
distribute ads evenly throughout the day?


Options are :

  • Standard
  • Accelerated
  • Scheduled
  • Optimized

Answer : Standard

Google Adwords Reporting and Analysis Practice

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