Google Adwords Advertising Fundamentals Exam Set 1

[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to: 


Options are :

  • Click on the "See search terms" button next to that keyword.
  • Click keyword into the Traffic Estimator tool.
  • Download a campaign level report from the Campaigns tab.
  • Click on the speech bubble icon next to that keyword.

Answer : Click on the speech bubble icon next to that keyword.

Google Analytics For Beginners Practice Test

Which best describes contextual targeting?


Options are :

  • Ads are targeted only to websites related to specific businesses.
  • Themes of keywords are matched to relevant content on websites where ads will appear.
  • Themes of selected placements determine related websites where ads will appear.
  • Ads are targeted to groups of websites based on their site categories.

Answer : Themes of keywords are matched to relevant content on websites where ads will appear.

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the
proffered Google language. In order to target this particular user, which campaign language
setting should an advertiser use?


Options are :

  • English
  • Spanish
  • Portuguese
  • Bilingual

Answer : Spanish

If an advertiser uses the phrase-matched keyword “cheap hotel,” add may show on Google when
a user searches for:


Options are :

  • Cheap hotel deals
  • Cheap motels
  • None
  • Cheap local hotel
  • Inexpensive hotel

Answer : Cheap hotel deals

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Changing the match type of a group of keywords from broad to exact match will likely:


Options are :

  • increase impressions
  • increase Quality Score
  • decrease Quality Score
  • decrease impressions

Answer : decrease impressions

A keyword with a very low click through rate (CTR) will usually receive:


Options are :

  • More impressions on the Google Display Network.
  • A low Quality Score on the Google Search Network.
  • A low average cost-per-click (CPC) on Google search.
  • Impressions only on the Google Search Network.

Answer : A low average cost-per-click (CPC) on Google search.

An advertiser wants to show for the query chocolate bars when users search on chocolate bars
with no other words in the query. What should the advertiser place on each side of the keyword?


Options are :

  • ,Commas,
  • [Square brackets]
  • “Quotation marks”
  • (parentheses)

Answer : [Square brackets]

Google Adwords Advertising Fundamentals Exam Set 5

An advertiser who decides to edit the location targeting of an ad can do this at the: 


Options are :

  • campaign level
  • keyword level
  • ad group level
  • account level

Answer : campaign level

Which can be controlled at the ad-group level of an AdWords account?


Options are :

  • End dates
  • Daily budget
  • Placements
  • Geographic targeting

Answer : Placements

Which formula represents how Ad Rank is determined on Google search?


Options are :

  • How much an advertiser is willing to spend each day.
  • Popularity of the website being advertised.
  • Historic average position of each ad.
  • Maximum cost-per-click (CPC) multiplied by Quality Score.

Answer : Maximum cost-per-click (CPC) multiplied by Quality Score.

Google Adwords Search Advertising Advanced

The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate
evenly.


Options are :

  • Throughout the day.
  • Until the ad with the better conversion rate starts to show more frequently.
  • Until the ad with the better click through rate (CTR) starts to show more frequently.
  • Every other day.

Answer : Until the ad with the better conversion rate starts to show more frequently.

To determine which ad language to target to a user, the AdWords system refers to that user’s?


Options are :

  • Operating system language
  • Home country’s language
  • Internet Protocol (IP) address
  • Google interface language setting

Answer : Google interface language setting

In order to contextually target ads to pages on the Google Display Network, the AdWords system
evaluates:


Options are :

  • campaigns and ad groups
  • placements selected by the advertiser
  • keyword themes of ad groups
  • keyword independently from others

Answer : keyword themes of ad groups

Google Adwords Search Advertising Advanced

An advertiser is primarily on direct response, as opposed to branding. The advertiser should
delete keywords from campaign if the keywords:


Options are :

  • Contain more than two words in the phrase.
  • Generate many clicks and conversions.
  • Contain words that are duplicated in a display campaign.
  • Generate many impression very few conversions.

Answer : Generate many impression very few conversions.

A "first page bid estimate" is based on the keyword's Quality Score and the: 


Options are :

  • Past average first page bid estimate.
  • Current advertiser competition.
  • Current search trends.
  • Past average clickthrough rate (CTR).

Answer : Current advertiser competition.

An online company is based in the United States but ships to customers all over the world. If this
company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option
should be refined? 


Options are :

  • Language targeting
  • Regional targeting
  • Ad scheduling
  • Demographic targeting

Answer : Language targeting

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One reason an Active, Eligible keyword may not receive many impressions is because the
keyword: 


Options are :

  • Is set to phrase match.
  • Has its own destination URL that overrides what is set for the ad group.
  • Is set to broad match.
  • Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

Answer : Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

The main benefit of location targeting is that advertisers can 


Options are :

  • Choose to only target websites based in a specific region or territory.
  • Target any combination of countries, territories, and regions.
  • Adjust campaign targeting options regardless of their physical location.
  • Choose to target a specific Google domain.

Answer : Target any combination of countries, territories, and regions.

Which method would be recommended for an advertiser who is trying to increase the Quality
Score of low keyword?


Options are :

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  • Delete the keyword and add the keyword to the campaign again.
  • Repeat the keyword as many times as possible in the ad text.
  • Increase the daily budget for the campaign in which the keyword is located.

Answer : Modify the ad associated with that keyword to direct to a highly-relevant landing page.

Google Adwords Display Certification Practice Test

If an advertiser improves the Quality Score of a keyword, this keyword may:


Options are :

  • None
  • Receive fewer impressions on the Search Network
  • Be more likely to appear in bold when displayed in an ad
  • Automatically reset its match type to Broad
  • Earn the ad a higher average position

Answer : Earn the ad a higher average position

Which is a benefit of search advertising with Google AdWords?


Options are :

  • Ability to pay for specific placement in top ad positions
  • Ability to view competitors' bids for keywords
  • Extended reach to search partners
  • Better position in natural search results

Answer : Better position in natural search results

Negative keywords can help advertisers target their ads to potential customers and increase:


Options are :

  • The click through rate (CTR) of their ads.
  • Number of relevant Display Network placements.
  • The amount of impressions served.
  • Their campaigns’ daily budget recommendations.

Answer : The click through rate (CTR) of their ads.

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Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho,
geographic locations?


Options are :

  • AdWords Editor
  • Ad preview tool
  • Landing page optimize
  • Search-based keyword tool

Answer : Ad preview tool

Phrase match triggers an ad to appear when a search query:


Options are :

  • Precisely matches a synonym of the keyword
  • Includes the keyword in its exact sequence
  • Includes words that are related to the keyword.
  • Precisely matches the translation of the keyword.

Answer : Precisely matches a synonym of the keyword

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The
advertiser wants to spend very little time setting and managing individual keyword. Which is the
best bidding option for this advertiser?


Options are :

  • Automatic cost-per-click (CPC)
  • Manual cost-per-click (CPC)
  • Cost-per-accusation (CPA)
  • Cost-per-thousand impressions (CPM)

Answer : Automatic cost-per-click (CPC)

Google Fundamentals of Digital Marketing Practise Test

Which are the required components of an ad group running on the Search Network?.


Options are :

  • Placements, keywords, network targeting
  • Default bid, position preference, placements
  • Frequency capping, daily budget, ad scheduling
  • Text ad, keywords, default bid

Answer : Placements, keywords, network targeting

It is beneficial to create multiple ad groups in order to:


Options are :

  • Opt specific ad groups into various Google networks.
  • Set different budgets for each ad group.
  • Break up keywords and ads into related themes.
  • Pause specific keywords if they're not performing well.

Answer : Break up keywords and ads into related themes.

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a
campaign. One reason this occurs is because: 


Options are :

  • One of the keywords in the campaign is the name of that country.
  • The language preferences of the user assume a location.
  • The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
  • The search query included the name of the city.

Answer : The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.

Google Adwords Search Advertising Advanced

An advertiser wants to find out why there are no impressions on a keyword. What steps can the
advertiser take to quickly diagnose the issue?


Options are :

  • Use the Traffic Estimator to get estimated impression statistics.
  • Raise the keyword's maximum cost-per-click (CPC) bid
  • Hover over the speech bubble next to the keyword.
  • Use the Analyze Competition section of the Opportunities Tab.

Answer : Hover over the speech bubble next to the keyword.

Someone using Google Russian domain (Google.ru) changes the language to English on the
“preferences” page. This user may see ads targeted to: 


Options are :

  • Russian speakers in the Czech Republic.
  • English speakers in the United States.
  • English speakers in Russia
  • Russian speakers in the Germany

Answer : English speakers in Russia

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