Google Adwords Display Certification Practice Test

You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no
conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Verify that your conversion code is set up correctly.
B. Evaluate performance of campaign regularly.
C. Check the ad creative and the landing page to make sure they are well matched.
D. Increase bidding for successful sites.


Options are :

  • A,C (Correct)
  • C,D
  • A,D
  • B,C

Answer : A,C

Google Adwords Reporting and Analysis Practice

Google wants to make certain that Google Content Network consultants understand where people
are spending their time online. Google has identified four categories where people spend their
time online. Which of the following statements ranks Internet usage for web users from smallest to
largest percentage of time online according to Google?


Options are :

  • Content sites, communication sites, commerce sites, search sites (Correct)
  • Communication sites, content sites, commerce sites, search sites
  • Commerce sites, content sites, communication sites, search sitesC
  • Search sites, commerce sites, content sites, communication sites

Answer : Content sites, communication sites, commerce sites, search sites

You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising.
Since you are the Google AdWords and YouTube advertising consultant, what advice would you
offer to Mary in this scenario?

Options are :

  • Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube. (Correct)
  • Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
  • Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
  • None
  • Mary can use your YouTube account for her company in order to get her ads on YouTube.

Answer : Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.

You want to create a watch page companion ad for an expandable YouTube video ad. What is the
size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?


Options are :

  • 640x360
  • 300x250 (Correct)
  • 950x500
  • 500x500

Answer : 300x250

Google Adwords Display Certification Practice Test

Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to
review performance offline. How can Jane do this?


Options are :

  • YouTube does not allow users to download reports - only view them online.
  • Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
  • Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer. (Correct)
  • Jane will need to do this through Google AdWords on the Reporting tab.

Answer : Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.

Kelly is a Google AdWords manager for her company. She informs management that she would
like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she
would like to stay on large Web sites rather than YouTube. How large is the YouTube online
presence?


Options are :

  • It is the largest the property on the Web.
  • It is the fourth largest property on the Web.
  • It is the third largest property on the Web. (Correct)
  • It is the second largest property on the Web.

Answer : It is the third largest property on the Web.

According to Google, there are three primary benefits of YouTube for users and marketers. Which
one of the following is NOT one the primary benefits for users of YouTube as stated by Google?


Options are :

  • Opportunity to participate on multiple platforms, allowing portability of content
  • Online presence to sell items in an auction-style format using Google Checkout (Correct)
  • Access to the largest inventory of professional and user-generated videos in the world
  • Ability to engage with a massive community that is already interacting with the content

Answer : Online presence to sell items in an auction-style format using Google Checkout

Google Adwords Search Advertising Advanced

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired
you to help him manage the advertisement and he would like to know how long the video ad can
be. Which of the following statements is the most accurate statement regarding video ads on
YouTube?


Options are :

  • The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
  • The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. (Correct)
  • The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
  • The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.

Answer : The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.

Your customer wants you to create a Google AdWords report that will show them how many times
the ads were shown and the actual cost-per-click rate. What type of report can you create for the
client?


Options are :

  • Statistical report (Correct)
  • CTR report
  • Conversion reporting
  • Impression report

Answer : Statistical report

Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google
results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in
results. Where can Tom access the Ads Diagnostic Tool?



Options are :

  • Campaigns tab within Tom's Google AdWords account
  • Reporting tab within Tom's Google AdWords account
  • Home tab within Tom's Google AdWords account
  • Opportunities tab within Tom's Google AdWords account (Correct)

Answer : Opportunities tab within Tom's Google AdWords account

Google Fundamentals of Digital Marketing Practise

Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video
into the Google Content Network?


Options are :

  • Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
  • Service advertisements are not allowed in the Google Content Network.
  • Gareth can use the Display Ad Builder and use a template with the video ad format. (Correct)
  • Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.

Answer : Gareth can use the Display Ad Builder and use a template with the video ad format.

Mark has created a new Google AdWords campaign and the ad has been running for three days.
Over the three days Mark has generated some sales from the ad, but he is curious as to how his
ad is really performing. How long does Google recommend before Google AdWords users begin
reviewing campaign performance too thoroughly?


Options are :

  • 14-21 days (Correct)
  • 5-6 days
  • 28-31 days
  • 10-15 days

Answer : 14-21 days

Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube,
after reviewing her ad and .swf video has rejected the animation because the frames per second
exceeds their requirements for the .swf video. What is the maximum frames per second YouTube
allows for .swf animations that are launched through the masthead ad?


Options are :

  • 60 frames per second
  • 24 frames per second (Correct)
  • 30 frames per second
  • 45 frames per second

Answer : 24 frames per second

Google Adwords Display Certification Practice Test

Ted wants to place an advertisement into an online game. Is this possible with the Google Content
Network?


Options are :

  • Yes, Google AdWords can use in-stream video ads in online games. (Correct)
  • No, video ads can only be inserted into videos.
  • Yes, Google AdWords can include click to play ads through the Google Gadgets.
  • No, Google AdWords and YouTube do not address video games.

Answer : Yes, Google AdWords can use in-stream video ads in online games.

You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?


Options are :

  • Black stop button
  • Grey bars (Correct)
  • Grey circles
  • Red X

Answer : Grey bars

Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?


Options are :

  • So that the ad would not be blocked by Google and Yahoo
  • To reduce the cost per click
  • So that the images can show in search results
  • Many Google Content Network partners only accept family safe ads (Correct)

Answer : Many Google Content Network partners only accept family safe ads

Google Digital Sales Certification Exam Practice Test

Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?


Options are :

  • Geo-targeting (Correct)
  • Nation targeting
  • Demographics
  • Geo-caching

Answer : Geo-targeting

Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of
video advertising is Henry interested in using in the Google Content Network?


Options are :

  • Overlay video ad
  • Video placement ad
  • Click-to-play video ad (Correct)
  • In-stream video ad

Answer : Click-to-play video ad

Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only
pay when people click your ad. What other reason is valid for using the cost-per-click bidding?


Options are :

  • If you are creating a display ad, you must use cost-per-click bidding.
  • If you want to be included in Google Content Network, you must use cost-per-click bidding.
  • If you want to include video overlays ads, you must use cost-per-click bidding.
  • If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding. (Correct)

Answer : If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Google Adwords Search Advertising Advanced

Robert has created a display ad for his business that sells photography equipment online. He has
created a large keyword list for his ad Google AdWords campaign - which is included in the
Google Content Network. What is likely to happen with an expansive, large keyword list?


Options are :

  • Robert will generate more sales.
  • Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't. (Correct)
  • Robert's ad may be paused by Google because there's an abundance of keywords.
  • Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

Answer : Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the
video will appear during the play?


Options are :

  • 100 percent
  • 50 percent
  • 20 percent (Correct)
  • 10 percent

Answer : 20 percent

Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each
search of the Google Wonder Wheel, how many related topics will Google generate for Holly?


Options are :

  • It depends on what keyword Holly is searching for.
  • Eight (Correct)
  • Ten
  • Six

Answer : Eight

GOOGLE CLOUD CERTIFIED - Professional Data Engineer

Beth has created a Google AdWords search ad for her company. She has configured the bidding
option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth
would also like to configure the ad scheduling to determine when her ads must show. When Beth
tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth
configure the ad scheduling?


Options are :

  • Automatic bidding campaigns cannot use ad scheduling. (Correct)
  • Campaigns that focus on clicks cannot use ad scheduling.
  • Campaigns with a daily budget less than $50 cannot use ad scheduling.
  • Campaigns with no CPC bid limit cannot use ad scheduling.

Answer : Automatic bidding campaigns cannot use ad scheduling.

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads
they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first
position, but that her conversions have been so low. Why do all of Holly's ads have the position
metric of 1 for the YouTube average position?


Options are :

  • Her ad is not a promoted video so it will always say "1" in this metric. (Correct)
  • The metric of "1" actually means she was the only person with that keyword.
  • Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
  • The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.

Answer : Her ad is not a promoted video so it will always say "1" in this metric.

Bob is reviewing his Google AdWords for the Google Content Network, which has been running
for the past sixty days. Bob is interested in the view-through conversion tracking. What is
viewthrough conversion tracking?


Options are :

  • It's the conversion rate for ads in the Google Content Network.
  • It's the number of conversions that have happened from a video ad.
  • It's the cost of conversions that have happened after a user saw Bob's ad online.
  • It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad. (Correct)

Answer : It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Google Adwords Search Advertising Advanced

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?


Options are :

  • YouTube Homepage
  • Partner Watch Pages
  • AdWords Auction (Correct)
  • YouTube Run-of-Site

Answer : AdWords Auction

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