Google Adwords Display Certification Practice Test

You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising.
Since you are the Google AdWords and YouTube advertising consultant, what advice would you
offer to Mary in this scenario?


Options are :

  • Mary can use your YouTube account for her company in order to get her ads on YouTube.
  • Mary will need to create a YouTube account for her company in order to purchase ads on YouTube.
  • Mary does not need to open a YouTube account as Google AdWords already appear on YouTube
  • Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube. (Correct)

Answer : Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.

According to Google, there are three primary benefits of YouTube for users and marketers. Which
one of the following is NOT one the primary benefits for users of YouTube as stated by Google?


Options are :

  • Online presence to sell items in an auction-style format using Google Checkout (Correct)
  • Opportunity to participate on multiple platforms, allowing portability of content
  • Ability to engage with a massive community that is already interacting with the content
  • Access to the largest inventory of professional and user-generated videos in the world

Answer : Online presence to sell items in an auction-style format using Google Checkout

Google Fundamentals of Digital Marketing Practise Test

What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?


Options are :

  • CTR
  • Sunk costs
  • CPM
  • ROI (Correct)

Answer : ROI

Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?


Options are :

  • So that the ad would not be blocked by Google and Yahoo
  • So that the images can show in search results
  • Many Google Content Network partners only accept family safe ads (Correct)
  • To reduce the cost per click

Answer : Many Google Content Network partners only accept family safe ads

You want to create a watch page companion ad for an expandable YouTube video ad. What is the
size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?


Options are :

  • 950x500
  • 500x500
  • 300x250 (Correct)
  • 640x360

Answer : 300x250

Google Fundamentals of Digital Marketing Practise Test

Kelly is a Google AdWords manager for her company. She informs management that she would
like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she
would like to stay on large Web sites rather than YouTube. How large is the YouTube online
presence?


Options are :

  • It is the second largest property on the Web.
  • It is the fourth largest property on the Web.
  • It is the third largest property on the Web. (Correct)
  • It is the largest the property on the Web.

Answer : It is the third largest property on the Web.

Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to
review performance offline. How can Jane do this?


Options are :

  • Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer. (Correct)
  • YouTube does not allow users to download reports - only view them online.
  • Jane will need to do this through Google AdWords on the Reporting tab.
  • Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.

Answer : Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His
goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to
help with advertisements. Based on this information what type of bidding method would you
recommend to Ronnie?


Options are :

  • Cost per click (Correct)
  • Cost per conversion
  • Cost per 1,000 impression
  • Cost per acquisition

Answer : Cost per click

Google Adwords Reporting and Analysis Practice

Brad is managing an SEO effort for his company, which also includes Google AdWords
placements. His company offers services in the US and in Europe. Brad would like to make certain
the Google AdWords ads appear in English, French, and German. Which one of the following is
the best approach Brad should take to make certain his ads appear in the appropriate languages?


Options are :

  • Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
  • Brad will need to create a separate campaign for each language and target the best location for the ad. (Correct)
  • Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
  • Brad will need to create a separate campaign for each language.

Answer : Brad will need to create a separate campaign for each language and target the best location for the ad.

Brad is managing an SEO effort for his company, which also includes Google AdWords
placements. His company offers services in the US and in Europe. Brad would like to make certain
the Google AdWords ads appear in English, French, and German. Which one of the following is
the best approach Brad should take to make certain his ads appear in the appropriate languages?


Options are :

  • Brad will need to create a separate campaign for each language and target the best location for the ad. (Correct)
  • Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
  • Brad will need to create a separate campaign for each language.
  • Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

Answer : Brad will need to create a separate campaign for each language and target the best location for the ad.

Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting
for Holly as part of Google AdWords?


Options are :

  • No, Google AdWords doesn't target language or locations.
  • Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price. (Correct)
  • Yes, Google AdWords does allow customers to choose language and locations for a premium price.
  • No, Google AdWords doesn't allow customers to choose geographical locations for advertisement.

Answer : Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.

Google Adwords Display Certification Practice Test

Ben has created 60 videos for YouTube that he uses to promote his software training company.The
videos are not promoted videos, but they are advertisements, informative sessions, and free
computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How
can he access this tool?


Options are :

  • Ben can use YouTube insight by click his account name in YouTube, then choosing Insight. (Correct)
  • Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
  • Ben cannot use YouTube insight because his videos are not promoted videos.
  • Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

Answer : Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired
you to help him manage the advertisement and he would like to know how long the video ad can
be. Which of the following statements is the most accurate statement regarding video ads on
YouTube?


Options are :

  • The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. (Correct)
  • The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
  • The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
  • The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.

Answer : The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.

Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his
website?


Options are :

  • Header
  • Footer
  • Between the tags (Correct)
  • The conversion code goes into the ad code, not the website code.

Answer : Between the tags

Google Fundamentals of Digital Marketing Practise


You created a display ad to promote your brand. You want to measure the impact of your display
ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.
A. Track Website traffic trends
B. Compare costs to leads
C. Lookat mouseover and interaction rate
D. Use conversion tracking

Options are :

  • A,B,D
  • A,C,D (Correct)
  • B,C,D
  • A,B,C

Answer : A,C,D

Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's
audience?



Options are :

  • Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  • Use Google AdWords with hundreds of comic-book based keywords.
  • Use the Google Content Network for niche placements. (Correct)
  • Use Google AdWords for search marketing.

Answer : Use the Google Content Network for niche placements.

You want to create a background image for an expandable YouTube video ad. What is the size of
the static background image that YouTube requires for the expandable YouTube video ad?


Options are :

  • 950x500 (Correct)
  • 300x250
  • 640x360
  • 500x500

Answer : 950x500

Google Adwords Search Advertising Advanced

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the
company. You launch a new display campaign. After two weeks of launching the campaign, you
plan to exclude additional sites and change bids. According to AdWords display best practices,
what should you do before making significant changes to your display campaign?


Options are :

  • Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
  • Wait until your campaign has accrued five or more conversions and 100 or more clicks per site. (Correct)
  • Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
  • Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.

Answer : Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?


Options are :

  • Targeting by language (Correct)
  • Targeting by demographics
  • Targeting by Spanish
  • Targeting by location

Answer : Targeting by language

You are a consultant to a company that wants to advertise online, but they're wary of the Google
Content Network and display ads. You inform your client that most users spend more time away
from search sites and on blogs, news sites, and other web content. According to Google, how
much time do users spend on search sites such as Google.com?


Options are :

  • 15 percent
  • 10 percent
  • 5 percent (Correct)
  • 20 percent

Answer : 5 percent

Google Analytics For Beginners Practice Test

Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display
ad for the Google Content Network?


Options are :

  • Use a text ad.
  • Use the Display Ad Builder. (Correct)
  • Hire a designer to create the display ad.
  • Use the Adobe Ad Builder.

Answer : Use the Display Ad Builder.

Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's
audience?


Options are :

  • Use the Google Content Network for niche placements. (Correct)
  • Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  • Use Google AdWords for search marketing.
  • Use Google AdWords with hundreds of comic-book based keywords.

Answer : Use the Google Content Network for niche placements.

Beth has created a Google AdWords search ad for her company. She has configured the bidding
option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth
would also like to configure the ad scheduling to determine when her ads must show. When Beth
tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth
configure the ad scheduling?


Options are :

  • Campaigns with no CPC bid limit cannot use ad scheduling.
  • Automatic bidding campaigns cannot use ad scheduling. (Correct)
  • Campaigns with a daily budget less than $50 cannot use ad scheduling.
  • Campaigns that focus on clicks cannot use ad scheduling.

Answer : Automatic bidding campaigns cannot use ad scheduling.

Google Fundamentals of Digital Marketing Practise

In the Google Content Network, there are three bidding strategies that a Google AdWords
advertiser may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?


Options are :

  • Cost-per-click bidding
  • Cost-per-acquisition bidding
  • Cost-per-month bidding (Correct)
  • Cost-per-thousand bidding

Answer : Cost-per-month bidding

Visit Other set of Question

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