Advanced Google Analytics Practice Test

A session in Google Analytics times out after how many minutes by default?

Options are :

  • 60
  • 30 (Correct)
  • 5
  • 15

Answer : 30

Google Adwords Search Advertising Advanced

Which of these scopes could be used for dimensions and metrics?

Options are :

  • Hit-level, session-level, or user-level scope (Correct)
  • Event-level, session-level, or transaction-level scope
  • Event-level, duration-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope

Answer : Hit-level, session-level, or user-level scope

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

Options are :

  • True
  • False (Correct)

Answer : False

What does Google Analytics call a URL that passes data parameters for reporting?

Options are :

  • A metric
  • A tag
  • A hit (Correct)
  • A dimension

Answer : A hit

Google Adwords Search Advertising Advanced

What will happen if a user clears the Analytics cookie from their browser ?

Options are :

  • 4. Analytics will automatically recognize returning users
  • 5. Both Answer No 2 & Answer No 3 (Correct)
  • 1. Analytics will inform the user that they need to set a new Analytics cookie
  • 2. Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • 3. The Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Answer : 5. Both Answer No 2 & Answer No 3

When does the Google Analytics tracking code send a pageview hit to Analytics?

Options are :

  • Every time a user loads a webpage (Correct)
  • Every time a user performs a search on a website
  • Every time a user adds an item to a shopping cart
  • Every time a user clicks a video

Answer : Every time a user loads a webpage

If data is excluded from a view using a filter, it may be recovered within thirty days.

Options are :

  • False (Correct)
  • True

Answer : False

Google Adwords Search Advertising Advanced

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

Options are :

  • False
  • True (Correct)

Answer : True

Which are Goal types in Google Analytics?

Options are :

  • 2. Shopping Cart
  • Answer No 1,3,4 (Correct)
  • 4. Duration
  • 3. Pages/Screens per session
  • 1.Destination

Answer : Answer No 1,3,4

When defining a measurement plan, what is the order of steps?

Options are :

  • Business objectives > key actions > KPIs (Correct)
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > KPIs > key actions

Answer : Business objectives > key actions > KPIs

Google Adwords Search Advertising Advanced

What does Google Analytics use to differentiate new and returning users?

Options are :

  • A browser cookie & A randomly-assigned unique identifier (Correct)
  • A sequential unique identifier
  • A browser cookie
  • A randomly-assigned unique identifier
  • Artificial intelligence

Answer : A browser cookie & A randomly-assigned unique identifier

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

Options are :

  • 4
  • 3
  • 2
  • 1 (Correct)

Answer : 1

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Options are :

  • The Networking protocol
  • Data Import
  • Browser cookies
  • The Measurement Protocol (Correct)

Answer : The Measurement Protocol

Google Adwords Reporting and Analysis Practice

When does the Google Analytics tracking code sendan event hit to Analytics?

Options are :

  • Every time a user performs an action with event tracking (Correct)
  • Every time a user makes a reservation on a booking site
  • Every time a user performs an action with pageview tracking
  • Every time a user adds an event to their calendar

Answer : Every time a user performs an action with event tracking

What are macro-conversions in a measurement plan?

Options are :

  • A list of keyboard shortcuts for measurement tasks in Google Analytics
  • The secondary website actions users take that lead to main actions
  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals (Correct)

Answer : The main website actions users take that accomplish stated business goals

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Options are :

  • Advanced filters
  • Cross-domain tracking (Correct)
  • Event tracking
  • Custom Dimensions

Answer : Cross-domain tracking

Google Adwords Display Certification Practice Test

Filters may be applied retroactively to any data thathas already been processed.

Options are :

  • True
  • False (Correct)

Answer : False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Options are :

  • Filter 1: include U.S. > Filter 2: include Canada
  • or Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada (Correct)
  • Filter 1: exclude Europe and Asia

Answer : Filter 1: include U.S. and Canada

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Options are :

  • Event Tracking Custom
  • Metric
  • Custom Dimension (Correct)
  • Custom Filter

Answer : Custom Dimension

Google Analytics For Beginners Practice Test

To pair metrics with dimensions, what should they have in common?

Options are :

  • Same creator
  • The Same creation date
  • Same view
  • Same scope (Correct)

Answer : Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Options are :

  • Hit
  • Product
  • Session
  • User (Correct)

Answer : User

Custom Dimensions can be used in which reports?

(select all answers that apply)

Options are :

  • 1.As primary dimensions in Standard reports
  • 2. Secondary dimensions in Standard reports
  • 3.As primary dimensions in Custom Reports
  • 4.As custom metrics in Custom Reports
  • Answer 2 & 3 (Correct)

Answer : Answer 2 & 3

Google Adwords Reporting and Analysis Practice

When a Custom Dimension is active, which data will it affect?

Options are :

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied (Correct)
  • All of the data in the property
  • None of the data in the property

Answer : Data collected after the Custom Dimension was applied

To collect the number of comments users posted to a website page, what feature would be used?

Options are :

  • Custom Filter
  • Customs Dimension
  • Custom Metric (Correct)
  • Custom Alert

Answer : Custom Metric

Custom Metrics can have which scopes ?


Options are :

  • 1.Hit
  • 2. Product
  • 3. Session
  • 4. User
  • Answer 1 & 2 Both (Correct)

Answer : Answer 1 & 2 Both

Google Fundamentals of Digital Marketing Practise

What four parameters can be included with an event hit for reporting?

Options are :

  • Category, Action, Label, Total Events
  • Categry, Action, Label, Unique Events
  • Category, Action, Label, Value (Correct)
  • Event, Category, Action, Label

Answer : Category, Action, Label, Value

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

Options are :

  • 0
  • 1 (Correct)
  • 2
  • 3

Answer : 1

Segments applied to reports can analyze data for which of the following groups?

(Choose Multiple answers that apply)

Options are :

  • 1.Users 25 to 34 years of age who have their browser set to Spanish
  • 2. User who viewed a webpage, then watched a video
  • 3. Users who engaged in social media or email campaigns
  • 4. Users who have children under the age of 18
  • Answers 1,2 3 (Correct)

Answer : Answers 1,2 3

Google Adwords Reporting and Analysis Practice

Custom segments may be created using which criteria?

(Choose all answers that apply)

Options are :

  • 1.Dimensions
  • 2. Metrics
  • 3.Session dates
  • 4.Sequences of user actions
  • Answers 1,2,3,4 (Correct)

Answer : Answers 1,2,3,4

How many segments may be applied at once?

Options are :

  • 1
  • 2
  • 3
  • 4 (Correct)

Answer : 4

Because segments are applied before sampling, segmented data will not be sampled.

Options are :

  • True
  • False (Correct)

Answer : False

Google Fundamentals of Digital Marketing Practise Test

What report shows data segmented by channel?

Options are :

  • Segmentation
  • Source/Medium
  • Channels (Correct)
  • Attribution

Answer : Channels

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel

Options are :

  • Paid Search
  • Organic Search
  • Direct
  • Display (Correct)

Answer : Display

What report analyzes which webpages get the most traffic and highest engagement?

Options are :

  • Active Users report
  • Engagement report
  • All Pages report (Correct)
  • Frequency and Recency report

Answer : All Pages report

Google Adwords Search Advertising Advanced

In a “last-click? attribution model, Google
Analytics will attribute all of the conversion credit to which source(s)?

Options are :

  • First marketing activity
  • Last marketing activity (Correct)
  • Single assisted conversion
  • All assisted conversions

Answer : Last marketing activity

Multi-channel Funnel reports can credit conversions across which channels?

(Choose all answers that apply)

Options are :

  • 1.Website referrals
  • 2. Paid and organic search
  • 3. Custom campaigns
  • 4. Television channels
  • Answer 1,2,3 (Correct)

Answer : Answer 1,2,3

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Options are :

  • Primary conversion
  • Assisted conversion (Correct)
  • Second-to-last-click attribution
  • Last-click attribution

Answer : Assisted conversion

Google Adwords Reporting and Analysis Practice

What report shows users who initiated sessions over 1 day, 7-day, 14-day, and 30-day periods?

Options are :

  • User Explorer report
  • Active Users report (Correct)
  • Users Flow report
  • Behavior Overview report

Answer : Active Users report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Options are :

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report (Correct)

Answer : Cohort Analysis report

Custom Reports have which capabilities?

(Choose all answers that apply)

Options are :

  • 1.Use multiple dimensions together in the same report
  • 2. Create a report with Custom Metrics
  • 3.Use a Custom Dimension as a primary dimension
  • 4.Create a report with data-driven attribution
  • Answer 1,2,3 (Correct)

Answer : Answer 1,2,3

Google Fundamentals of Digital Marketing Practise Test

What type of Custom Report shows a static,sortable table with rows of data?

Options are :

  • Explorer
  • Flat Table (Correct)
  • Map Overlay
  • Pivot Table

Answer : Flat Table

Which would prevent data from appearing in a Custom Report?

Options are :

  • 1. A filter that filters out all data
  • 2. Not sharing the Custom report with users in the same view
  • 3. Dimensions and metrics of different scopes
  • 4.Too many dimensions applied to the Custom report
  • Answer 1 & 3 (Correct)

Answer : Answer 1 & 3

What is “Re-marketing? in Google Analytics?

Options are :

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion (Correct)
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

Answer : When users are shown targeted ads to bring them back to a website and encourage a conversion

Google Fundamentals of Digital Marketing Practise

To enable Remarketing in Google Analytics, what must first be enabled?

Options are :

  • 1.Advertising Reporting Features
  • 2.Demographics and Interests
  • 3.Google Ads or Display & Video 360 account linking
  • 4.Custom Dimension
  • Answer 1 & 3 (Correct)

Answer : Answer 1 & 3

Which Remarketing audiences can be defined in Google
Analytics?

( Choose all Answers that apply)

Options are :

  • 1.Users who visited a specific page on a website
  • 2.Users who played a video on a website
  • 3.Users who speak a particular language
  • 4. Users who searched for a product on Google Search
  • Answers 1,2,3 (Correct)

Answer : Answers 1,2,3

Re-marketing can show relevant ads on which Google properties ?

Answer all that apply)

Options are :

  • 1.Google Display Network
  • 2. Google Sites
  • 3. Mobile apps
  • 4. Google Search
  • Answer 1,3,4 (Correct)

Answer : Answer 1,3,4

Google Adwords Display Certification Practice Test

What is the maximum duration a user can beincluded in a remarketing audience?

Options are :

  • 120 days
  • 180 days
  • 365 days
  • 540 days (Correct)

Answer : 540 days

What Google Analytics data can be used to define a remarketing audience?

Options are :

  • 1.Pre-defined Segment
  • 2. Custom Segment
  • Custom Dimension
  • Custom Metric
  • Answer 1 & 2 (Correct)

Answer : Answer 1 & 2

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

Options are :

  • 100
  • 1000 (Correct)
  • 2000
  • 5000

Answer : 1000

Google Adwords Search Advertising Advanced

Which users could be targeted with
Dynamic Remarketing to bring them back to a website?

(Choose All Answers that apply)

Options are :

  • 1.Users who posted a favorable product review
  • 2. Users who viewed a website search result page
  • 3. Users who viewed product detail pages
  • 4. Users who abandoned their shopping carts
  • Answers 2,3,4 (Correct)

Answer : Answers 2,3,4

To set up Dynamic Remarketing for a retail vertical,what must be linked to Google Ads?

Options are :

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center (Correct)
  • The Google Help Center

Answer : The Google Merchant Center

To set up Dynamic Remarketing, what must first be created in Google Analytics

Options are :

  • Custom Segment
  • Custom Metric
  • Custom Dimension (Correct)
  • Custom Report

Answer : Custom Dimension

Google Adwords Search Advertising Advanced

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