Professional Diploma Digital Marketing Certify Practice Exam Set 3

digital marketing campaign is often based on the sequence of the process from start to digest Adjustment and finally to re-launch. This process is known as?


Options are :

  • subtlety
  • reflection
  • perfection
  • iteration
  • None

Answer :iteration

Select two steps from a digital marketing plan digital marketing institution of the options shown below:


Options are :

  • standards
  • Study
  • Analysis of the situation
  • Collection of information
  • mark

Answer :Analysis of the situation Collection of information

You know, there is a valuable metric that measures the effectiveness of campaigns, working in relation to the sales of various products. How it's called? Select one of the following:


Options are :

  • Acquisition coefficient
  • exchange rate
  • gather speed
  • None
  • conversion factor

Answer :exchange rate

You recognize the importance of creating articles and blog posts to drive traffic to your site. What is an activity known as? Select one of the following:


Options are :

  • content update
  • link building
  • Inbounding
  • None
  • Contents Link Building

Answer :Contents Link Building

Which one of the following is not considered as a major digital distribution channel? Select one of the following:


Options are :

  • Search Engine optimization
  • mobile marketing
  • Direct mail shots
  • None
  • Marketing in the media area

Answer :Direct mail shots

Professional Diploma Digital Marketing Certify Practice Exam Set 2

Which one of the following will be considered as a traditional marketing channel?


Options are :

  • mobile marketing
  • None
  • Marketing in the media area
  • Bulletin board Advertisement
  • advertising mailer

Answer :Bulletin board Advertisement

You maintain a subscription database of e-mail for your organization, and you realize that the data protection legislation provides for the right and the duty to _______ _______ data owner. Select one of the following to complete the sentence:


Options are :

  • Data
  • None
  • Date specification
  • subscriber club
  • Information list

Answer :Data

Split testing allows you to check the level of the user's response different versions of your marketing emails. What are the factors you can check for? Choose two of the following:


Options are :

  • open rate
  • text version
  • Click-Through-Rate
  • Story line
  • message content

Answer :Story line message content

Professional Diploma Digital Marketing Certify Practice Exam Set 2

You have been trying to build a person audience and take into account factors such as age, gender, social background. What is the general term used to describe this? Select one of the following:


Options are :

  • Infographics
  • Demography
  • None
  • Pictographics
  • profile Graphics

Answer :Demography

You spend optimization visiting your site. Which one of these would be part of the exercise? Select one of the following:


Options are :

  • Domain Name Registration
  • Product registration
  • None
  • Canonization
  • inbound links

Answer :inbound links

You want to have your product name display as the primary search link in your search results. Which meta tag will help you achieve this? Select one of the following:


Options are :

  • Description
  • Keyword
  • None
  • title
  • update

Answer :title

Implementation of Search Engine Optimization (SEO) involves two key aspects. What are they? Select one of the following:


Options are :

  • Outing and directory
  • On-site and off-site
  • None
  • On-site and catalog
  • On-site and micro-site

Answer :On-site and off-site

Which series below reflects the hierarchy of your Google AdWords account? Select one of the following:


Options are :

  • Ad Group Account ad campaign
  • None
  • Advertising Campaign Ad Group Account
  • Account ad group campaign
  • Account Campaign Ad Groups

Answer :Account Campaign Ad Groups

You want to check how effectively individual ad. What report will give you this information? Select one of the following:


Options are :

  • Report on account performance
  • Report on campaign performance
  • Ad Performance report
  • Ad Group Performance Report
  • None

Answer :Ad Performance report

What makes a search to uncover about a man in search of? Select one of the following:


Options are :

  • Geography and age
  • Intention and age
  • None
  • Sentiment and purchasing power
  • Location and intention

Answer :Location and intention

What internal links on your site, help with? Select one of the following:


Options are :

  • None
  • Navigation and Display
  • Layout and search engine spiders
  • Navigation and search spiders
  • Navigation and content

Answer :Navigation and search spiders

What is the practice of creating your ad copy vary depending on the search phrase used is known as? Select one of the following:


Options are :

  • Dynamic ad insertion Word
  • Dynamic Keyword Insertion
  • Dynamic insertion copying
  • insertion
  • None

Answer :Dynamic Keyword Insertion

What is the term used to describe the short and direct instructions to the end user about what to do next, contained in an ad called? Select one of the following:


Options are :

  • Call to action
  • None
  • Call Convert
  • Call to Engage
  • call Purchase

Answer :Call to action

Which of the following is a factor that does not affect the Quality Score in Google AdWords? Select one of the following options:


Options are :

  • The relevance of the ad
  • Landing page quality
  • None
  • geographical features
  • sentence

Answer :sentence

Google ranks based on your web site primarily on which of the following?


Options are :

  • Quality keywords that are on each page
  • The number of visitors to your web site
  • None
  • The number and quality of sites that link to your website
  • Quality copies of advertising campaigns

Answer :The number and quality of sites that link to your website

Payment for the advertisement only when a user clicks on your ad, known as _______ _______. Select one of the following to complete the sentence:


Options are :

  • None
  • Pay-Per-Acquisition
  • Pay-Per-View
  • Pay-Per-Click
  • Pay-Per-Lead

Answer :Pay-Per-Click

Google has a formal measure to indicate the relevance of your ad and the correlation with the landing page used. How it's called? Select one of the following:


Options are :

  • None
  • quality measure
  • level of quality
  • Rate the quality
  • Level of quality

Answer :Level of quality

You want to apply the attribute Phrase for PPC campaigns. Which punctuation you use? Select one of the following:


Options are :

  • None
  • ()
  • * *
  • []
  • "

Answer :"

Which of the following will not adversely affect your efforts to build links? Select one of the following:


Options are :

  • broken links
  • None
  • Keyword stuffing
  • Duplicate content
  • refreshing content

Answer :refreshing content

The percentage of time on the web page in relation to the number of words in the phrase appears page has a special term to describe it. What is the term? Select one of the following:


Options are :

  • rotation keywords
  • Keyword Density
  • None
  • the key
  • the percentage of keywords

Answer :Keyword Density

Web spiders perform a key function in the search. What is it? Select one of the following:


Options are :

  • site Indexing
  • translation site
  • parsing website
  • None
  • rankings

Answer :site Indexing

What are the two additional components aspects of Search Engine Marketing (SEM)? Select one of the following options:


Options are :

  • SEO and PPC
  • CPA andSEO
  • PPC and CPA
  • None
  • CTR and PPC

Answer :SEO and PPC

Consider Us web page: http://www.vidalsassoon.com What links format is known as? Select one of the following:


Options are :

  • topic link
  • None
  • uninformative link
  • a key part
  • URL link

Answer :URL link

You just wind up its new Web site, and you've heard that there are special tags that help specify the explanatory text for certain visual aspects of the page's content. What tags help with this? Select one of the following:


Options are :

  • None
  • Alt tags
  • Meta tags
  • Description Tags
  • Name Tags

Answer :Alt tags

You've heard that Google controls the _______ ______ to allow advertisers to publish rich media on a variety of news sites, blogs, and other relevant sites on the Internet. Select one of the following to complete the sentence:


Options are :

  • Ad Network
  • Publisher network
  • None
  • Google Display Network
  • network of partners

Answer :Google Display Network

What keyword research tools provide information? Select one of the following:


Options are :

  • conversion
  • searches
  • None
  • social sharing
  • website traffic

Answer :searches

Which one of the following will help you develop and manage Pay-Per-Click advertising campaigns? Select one of the following:


Options are :

  • Yahoo Ad Center
  • google AdWords
  • Bing Media Center
  • Google Analytics
  • None

Answer :google AdWords

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