Professional Diploma Digital Marketing Certify Practice Exam Set 2

You've heard of the term frequency cap. What does it mean? Select one of the following:


Options are :

  • The limit applies to the geographic display ads.
  • The limit applies to websites on which ads can appear.
  • None
  • The limit applies to charges the company takes on the ad.
  • The limit applies to Thenumber times an ad is displayed.

Answer :The limit applies to Thenumber times an ad is displayed.

Mobile marketing is not based on the traditional "interruption" advertising model. This marketing approach, where "non-automatic" and agreement sought before any campaign begins. That this style of marketing is called? Select one of the following:


Options are :

  • Access-basedmarketing
  • Agreement based marketing
  • None
  • Permission based marketing
  • Model-based marketing

Answer :Permission based marketing

Professional Diploma Digital Marketing Certify Practice Exam Set 3

Which of the following describes the three main elements of data management in email marketing?


Options are :

  • None
  • Contact the subscriber, service differentiation
  • Maintenance, segmentation, Subscription Service
  • Management, segmentation, SubscriberCapture
  • The capture of the subscriber, service and segmentation

Answer :The capture of the subscriber, service and segmentation

What is the term used to describe when a customer comes to a specific web page and completes the pre-defined actions? Select one of the following:


Options are :

  • payment
  • transformation
  • tracking
  • bounce
  • None

Answer :transformation

You learned about some cons with display advertising. Which of the following is a disadvantage? Select one of the following:


Options are :

  • replays
  • The content of blindness
  • banner blindness
  • breaks
  • None

Answer :banner blindness

Professional Diploma Digital Marketing Certify Practice Exam Set 2

Which of the following is a camera app name based on the smart phone, which reads printed icons style code? Select one of the following:


Options are :

  • QR Code Reader
  • The reader is a bar code
  • Digital optical reader
  • Reader App
  • None

Answer :QR Code Reader

You know that confidentiality Convention shall apply to any digital marketing campaign. What is the consequence for your digital media campaign, and that perhaps you are not doing? Select one of the following:


Options are :

  • Track analysis
  • Track for retargeting
  • Track to the previous activity
  • Track information about the device
  • None

Answer :Track for retargeting

What is the term for the ads, which are typically placed between the mast on the web page and the content? Select one of the following:


Options are :

  • ad button
  • leaders ads
  • None
  • skyscraper ads
  • MPU ad

Answer :leaders ads

To optimize the speed of response to your marketing e-mails, which is a good practice to take? Select one of the following:


Options are :

  • None
  • Using the address information
  • Use your real address response
  • Use aclient company e-mail address of common
  • Use computerized address

Answer :Use your real address response

Which of the following is not considered a force display advertising?


Options are :

  • None
  • Opportunity to engage in face-to-face with a client
  • The ability to maintain a conversation with the client
  • The ability to generate a large amount of clicks
  • The possibility of achieving sales and conversions

Answer :Opportunity to engage in face-to-face with a client

You had to run some actions using NFC technology. What is Marketing? Select one of the following:


Options are :

  • None
  • Search
  • mobile
  • display
  • social

Answer :mobile

As end-users interact with their e-mail client, they often use their own "relevance filter" for incoming messages. Which one of the following can be considered as a first filter for end users to incoming messages?


Options are :

  • from the field
  • In field
  • the Subject line
  • None
  • Attachments

Answer :from the field

What is the impression of an ad? Select one of the following:


Options are :

  • When the user is viewing ads
  • None
  • When the web page loads in the browser
  • When a user clicks on an ad
  • If the ad load within a web page

Answer :If the ad load within a web page

Complete the sentence by choosing one of the following options. A great mobile app is built around a specific _______. Select one of the following:


Options are :

  • Want
  • Characteristic
  • None
  • Need
  • update

Answer :Need

There are tools to help you explore advertising publishers. Select the Google announcement publication tool from the list below. Select one of the following:


Options are :

  • Double-click the Planner
  • Google AdWords Keyword Planner
  • None
  • Google Analytics
  • Google Display Planner

Answer :Google Display Planner

You've heard of the term "rent" in online advertising. What does it mean? Select one of the following:


Options are :

  • Your ad will have a fixed position within a certain budget.
  • Your ad will have a fixed position for a certain number of impressions.
  • Your ad will have a fixed position for a certain number of clicks.
  • None
  • Your ad willhave fixed position on a certain price and time.

Answer :Your ad willhave fixed position on a certain price and time.

One of the major digital marketing channels of digital display advertising. Which ad format is a part of this? Select one of the following:


Options are :

  • QR-code
  • Advertising banners
  • Twitter Advertising News
  • Facebook ads
  • None

Answer :Advertising banners

You are considering the tone and style to adopt for the upcoming email marketing campaign. Select the term below that is associated with segmentation, which refers to the social background and age profile of the target audience:


Options are :

  • relations
  • geographical
  • psychographic
  • demographic
  • None

Answer :demographic

You are viewing a very successful video ad campaign with high conversion metrics based. Which factor below gives strength to the announcement? Select one of the following:


Options are :

  • The fineness of the brand
  • None
  • Sophisticated language
  • Clear call to action
  • Aimed at a wide range of target groups

Answer :Clear call to action

What do the domain of marketing technologies such as Bluetooth, QR-codes and Near-Field Communications (NFC) are combined to make up? Select one of the following:


Options are :

  • None
  • display marketing
  • text marketing
  • SMS-Marketing
  • The proximity marketing

Answer :The proximity marketing

You want to measure the effectiveness of your plan digital marketing. Which tool can help? Select one of the following:


Options are :

  • None
  • Google alerts
  • Google AdWords Keyword Planner
  • Google Analytics
  • Google tools for webmasters

Answer :Google Analytics

Your CEO wants you to set some specific business tasks for the upcoming social media marketing campaign. Select two of these tasks from the list below:


Options are :

  • Click-Through-Rate
  • leads
  • reputation
  • revenue
  • social mentions

Answer :leads revenue

To manage your email marketing campaign you want to monitor some key statistics. Which one of the following tell you about the number of people who engage with your campaign?


Options are :

  • None
  • bounce rate
  • Unsubscribe
  • Click-Through-Rate
  • unique Opening

Answer :Click-Through-Rate

You want to see how a different version of the email marketing campaign and carry you understand, there is a special exercise to help with this. How it's called? Select one of the following:


Options are :

  • 50/50 Test
  • Split Testing
  • testing Division
  • market testing
  • None

Answer :Split Testing

Electronic privacy rules stipulate that _________________________________________. Finish the sentence, selecting one of the following:


Options are :

  • None
  • subscribers can receive reports on similar products.
  • Subscribers can unsubscribe at any time.
  • The subscriber information lapses after 12 months.
  • Subscribers can know the purpose for which their information is being collected.

Answer :Subscribers can unsubscribe at any time.

"Digital marketing heralds a new direction for marketing today to really engage with consumers in the online world you need to be ________ and ________". Select one of the following to fill in the gaps and complete the sentence:


Options are :

  • Strategic and calculation
  • Open and transparent
  • Transparent and apologetic
  • None
  • Radical and original

Answer :Open and transparent

What does the term "rate" refers to the e-mail marketing? Select one of the following:


Options are :

  • Number of e-mails
  • The popularity of the electronic communications
  • The pattern of e-mail messages
  • None
  • The volume of e-mail messages

Answer :The pattern of e-mail messages

What factors e-mail filters to screen incoming messages to e-mail? Choose two of the following:


Options are :

  • Attachments and font color
  • Text and images imbalance
  • Some phrases and punctures
  • Some symbols and colors
  • Some pictures and attachments

Answer :Some phrases and punctures Some pictures and attachments

Which system will help the analyst for email marketing? Select one of the following:


Options are :

  • ESP
  • ISP
  • None
  • ERP
  • FTP

Answer :ESP

You want to control the amount of time your email marketing message has been read. What statistics will tell you this? Select one of the following:


Options are :

  • None
  • bounce rate
  • open rate
  • Social Share Rate
  • speed of delivery

Answer :open rate

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